Art Nd Design

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THINK BEFORE ITS TOO LATE by Edward De Bono

description

book review of edward de bono's think before its too late

Transcript of Art Nd Design

Slide 1

THINK BEFORE ITS TOO LATE by Edward De Bono

De Bono is a classic scholar in the field of creative thinking and is widely recognized for his theories of creative thinking , in particular lateral thinking.

WHAT IS CREATIVITY ???

Well.Creativity is universally linked to the notion of novel ideas and solutions to challenges.At the core of creative problem solving is the act of thinking.

De Bono believes that creativity is an inborn talent which can be nurtured, developed and taught.There is a need for more deliberate processes to encourage and enhance creativity actively. existing traditional linear thinking systems are excellent, but not enough. so, there is a need to develop new thinking tools which can help enhance our creativity.

WHY WE NEED CREATIVITY??The human brain is not designed to be creative . It is designed to set up routine patterns and to use and follow these patterns. That is why life is practical and possible.

DO YOU KNOW..?WE NEED TO USE ROUTINE PATTERNS 98% OF THE TIME BUT TO BE CREATIVE ONLY 2% OF THE TIME.#GAME# To show this ,there is a game where you have to start with a letter and then add another letter. At each point, as you add another letter, a whole word has to be formed.

READY.???

Until the addition of r it was quite simple to add the new letter to existing ones to form a new word.

butwith the addition of r it become necessary to go back and completely restructure the use of the previous words.

We live over time. New information comes in over time. We add this new information to what we already have.

There may come a point where we have to go back and restructure what we had before . THIS IS CREATIVITY.There is a language problem with our understanding of word creativity . As we understand it, if you create something that was not there before, then you are creative. But this may not necessarily be a good thing. You may have just created a mess.LANGUAGE PROBLEM

This leads to the notion that creativity is just being different for the sake of being differentwhich is what far too many people believe.

This was the tool that generated over 20,000 new ideas for a steel company in a single afternoon from a workshop.

Reasons why de bono have chosen this lateral thinking tool first --- it seems totally illogical and unlikely to workIt may be the easiest of the tool to use.It is very powerful and actually is totally logical.RANDOM WORD TOOL FOR CREATIVITY

Once you have your random word ,you then use your random word to generate new idea about the subject.

This mental operation is called MOVEMENT .

The task is to use the random word to open up new lines of thinking.

PRESENTED BY ARUSHI BANDHU