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In today’s ephemeral world, when seemingly identical brands are constantly being founded only to disappear minutes later, Paris Calling creates long-lasting brand stories anchored in time – stories people want to share.

We use art to go beyond brands and create cultures.

PARIS CALLING, BRAND STRATEGY AND IMAGE CONSULTING AGENCY:WHERE UNBRIDLED CREATIVITY, AN EMPANCIPATED MINDSET AND FREEDOM OF EXPRESSION REIGN.

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Brand strategy • Identity • Design • Communications • Retail • Digital

We eat, sleep and breathe design.We travel the winding paths of meaning, intellect and intuition.We explore conscious, subconscious and inconceivable ideas.We have not one, but multiple visions;We offer not one, but multiple possibilities.

Humble and enthusiastic,We put individual egos aside to work together to best serve your brands.Curious and passionate about our work,We turn to art for inspiration,Because art speaks the language of desire and emotion.It provides meaning, structure and significance,A unique permanence, an anchor in our fleeting times.It helps build up our brands and inform their cultureWhile constantly, surprising, captivating and touching audiences.

WE ARE LES CRÉATEURS LIBRES.

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N O T O N E B U T S E V E R A L V I S I O N S

Paris Calling’s organisational structure also fosters creative diversity: the agency features not one but two artistic directors. This structure is the embodiment of the agency’s mission to ensure each project is looked at in several different ways, to provide our clients with not one but several visions, territories, and different artistic directions to find the best way to showcase their brand and its values.

By anchoring every topic in creativity, we open up the field of possibilities. We question the raison d’être, stakes and meaning of every brand.

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In today’s world, where the role of women in society is a hot topic, Paris Calling is proud to feature an all-women team. We don’t reject men in the slightest or have a militant stance, but over the years, chance led to the development of this group of creative women. Without adopting any prejudices, Paris Calling is nevertheless proud of its team and committed to speaking out on this topic.

Once a month, the agency shines a spotlight on a woman who has helped change the arts. The initiative got its start on the agency’s Instagram account @pariscallingdesign on International Women’s Day, 8 March 2018.

C R E A T I V E A R T I S T S

At Paris Calling, we care little for hierarchy and egos. We listen to every member of our talented team, all of whom are not only graphic designers but also artists.

Each of the strong and unique personalities that come together to form our diverse team has his or her own world and interests. For example, founder Estelle Métais trained as a photographer.

As for the rest of the team, they represent a multitude of disciplines, which combine seamlessly and effortlessly nourish one another. Fanny works in silkscreen printing, Charlotte gives a new lease of life to the energies and spiritualities of yore, Lisa experiments with tattoos, Charlotte sketches a world full of terribly glamorous women, and Anne is reinventing portraiture techniques.

Working with Paris Calling provides access to this diverse range of interests and talents. It also means benefiting from direct daily access to the creative process. All these sources of inspiration are what underpin our particularly rich suggestions.

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We build unique brands. We work on their essences, on what makes them remarkable. We use creativity to develop identities that reveal their souls, personalities and values, which we adapt to suit all formats and platforms.

We are convinced that retail is really about showcasing a brand’s territory and world of experiences. We develop the creativity of storytelling, services and events to elicit engagement and continuously surprise consumers.

Expertise originelle de l’agence, nous créons pour les marques des design vecteurs d’émotions, sources de lien, de business et de notoriété. Nous stimulons l’innovation pour concevoir des objets intelligents et créatifs qui donneront vie aux ambitions de la marque.

Digital technologies have dramatically changed consumer behaviours. They have also changed our professions. We think about every topic– brand, identity, product, etc. – with these new technologies in mind. We see them as opportunities to promote brand image and create new experiences.

Thanks to our hands-on knowledge, we build global operational communications strategies. We place creativity at the heart of territory activation to create unique, coherent and complementary brand experiences.

As part of the global realisation that preserving the environment must be a priority, we support brands as they make sustainable transitions. Our approach makes sustainable development a creativity driver full of new stories to tell, rather than a technical constraint.

We have adopted an interdisciplinary approach to brand strategy – the pillar of our development – via all our creative angles.We draw out the unique characteristics that contribute to a brand’s one-of-a-kind identity and use them to develop an unmistakable and enduring proprietary world. We create solid foundations to inspire cultures and root brands in our time.

To this end, we have created our own unique method at the agency: consulting support.

This innovative method resituates the basics of brand platforms – organised into focuses on the mission, territory and beliefs – via an image and content management system.

Since this method incorporates forecast trends, societal shifts, and communications, it renews the brand’s way of thinking to make it more global, multidimensional and multidirectional.

This method used by Paris Calling allows us to fire analyse what exists, and then build a more coherent, stronger and more enduring brand, in short, a more powerful brand.

A T T H E H E A R T O F I T A L L : B R A N D S T R A T E G Y

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S P E C I A L O F F E R S

Paris Calling is constantly optimising and developing new areas of expertise, in a bid to constantly promote brand image. We have created unique new offers that build on contextual trends and shifts on the market.

The rise of social media has completely revolutionised the way we relate to the world, to images, to others and to ourselves. This virtual reality creates new codes where influence and conversations are the drivers. Instagram has even further disrupted the norms to create new aesthetic and business cultures. It makes us revamp messages and images as well as all their implications during our collective process. Paris Calling supports brands as they learn to decipher the languages and usages of the digital era, to ensure their personalities resonate in the digital sphere.

E D I T O R I A L S U P P O R T F O R I N S T A G R A M B R A N D S !

S M A R T A R T I S T I C P A R T N E R S H I P S

Driven by the conviction that our future will be artistic in the most universal sense of the word, Paris Calling deciphers the trends of tomorrow, nourishes the brand with a vision, and projects art into its territory by turning to the best talents. Whether they’re designers, painters, graphic designers, illustrators, scenographers, or photographers, and whether their famous or more discreet, we aim to facilitate encounters between brands and the world of artistic inspiration.

Thanks to these smart partnerships, we keep the brand moving, set it free, make it desirable, help it blossom and enable it to develop lasting emotional ties with its audience.

ALEX & MARINE FOR LANCÔME

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Inspired by the team of perfumers behind these fragrances, Paris Calling partners with two mural tattoo artists, Alex & Marine, to incorporate their take on the perfume and create a unique edition of the L’Autre Ôud collection of grand cru fragrances, based on the art of blending.

Since its founding, Paris Calling has supported the best-known brands in the premium and luxury sectors, managing a wide range of challenges. We work outside of the usual constraints of time and resources, because for us only one thing counts: the quality of our creations.

They place their trust in us: Lancôme, Paco Rabanne, Jean-Paul Gaultier, Vichy, Dolce & Gabbana, Biotherm, Diesel, Clarins, Givenchy, Daniel Hechter and many more.

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A F E W R E M A R K A B L E P R O J E C T S :

YVES SAINT LAURENT - RE-RELEASE OF EIGHT ICONIC FRAGRANCES

Paris Calling breathes new life into eight iconic fragrances by Yves Saint Laurent by creating a collection inspired by Bauhaus.

The challenge: Develop a single concept and backstory to bring together eight perfumes, eight personalities and eight worlds.

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GUERLAIN - ABEILLE ROYALE GOLD EYETECH

For Guerlain’s Eye Sculpt Serum, Paris Calling developed a new tool that combines technical advances and comfort.

The challenge: Create a simple and intuitive beauty gesture for applying the serum, to optimise its effectiveness.

The inspiration: Paris Calling turned to the art of massage to develop an innovative new tool.

The creation: The serum comes with a metal applicator in the shape of a fingertip, complete with prints, to apply the right amount of product with a single squeeze of the tube.

Thanks to its rounded shape, the applicator also works as a cool massage ball that stimulates microcirculation in the eye area during application. The combination of the exclusive formula and the technical massage gesture results in spectacular, wide-open eyes.

The inspiration: The agency turned to the theories of master craftsman Jean Hartwig to create this territory: “We no longer need to create realistic pieces. They should be abstract, ergonomic and in line with the rules of the game.”

The creation: The agency developed a new territory focused on games for these fragrances. A game of dialogue and seduction between the beige women’s perfumes and black men’s fragrances. This new identity fuelled them with new energy to place these declining fragrances back in the spotlight.

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GUERLAIN - ORCHIDÉE IMPÉRIALE

Paris Calling has supported Guerlain in its sustainable development transition.

The challenge: For its fourth release, Guerlain reinvented the iconic Orchidée Impériale cream to limit its environmental impact. The creation: Over the course of a year, Paris Calling imagined and designed the new packaging for Orchidée Impériale, from the shape of the pot to the box.

We settled on a new “sea stone” design with understated lines for the pot. Its more organic design perfectly aligns with the shape of the palm. It features more recycled materials: lightweight glass and a white interior made from pine cellulose. Its QR code enables consumers to connect directly to the Guerlain website to read the instructions and learn the application technique.

In the end, the fourth edition of Orchidée Impériale Cream is the first eco-designed Guerlain product in the luxury sector.

40% reduction in box volume

Pot 60% lighter

58% reduction in carbon footprint

Box made from recycled (white paper,

gray cardboard) or recyclable (wedge and wedge cover) materials

Reduced number of pieces: 10 instead of 17

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LALIQUE - MON PREMIER CRISTAL

To support the creation of the Mon Premier Cristal collection by Lalique, Paris Calling developed the entire launch campaign.

The challenge: Develop the territory for the 360° launch campaign for the three fragrances of the Mon Premier Cristal collection.

With this collection, Lalique created a trio of fragrances for the first time. Their crystal bottles pay tribute to the brand’s history, taking their inspiration for the 1976 Langeais motif and the brand’s symbol: the swallow.

The inspiration: For this launch, Paris Calling breathes life into these three olfactory interpretations of crystal by creating for each of them a feminine world: gentle for frosted crystal, sensual for liquid crystal and timelessly graceful for sculpted crystal.

The creation: The agency developed signature accessories and all of the communications:– moodshot, digital film, report, media, billboards and press, press kit, etc. – to showcase these iconic bottles, designed to be real treasures.

Desire, grace and elegance are the key values the agency brought to life to tell the story of these fragrances.

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ALEXANDRE STERN - LE MIEL DES MERVEILLES

Paris Calling bottles the art of honey for Alexandre Stern.

The challenge: Make honey by the brand Le Miel des Merveilles a precious delicacy.

The inspiration: Paris Calling developed an entire territory for this independent brand, focusing on its history. Master honey craftsman Alexandre Stern travels the world to find the rarest honeys, which he uses to create exceptional products and unique gastronomic recipes. The creation: The agency designed elegant and delicate shapes inspired by bee hives. Colourful packaging with gold details showcase the flavours and travels featured in the exceptional blends. Paris Calling transforms honey blending into an art form.

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T H E A G E N C Y

Paris Calling founded in 2009 Founder: Estelle MétaisNumber of employees: 20 Clients : GUERLAIN, YVES SAINT LAURENT, LANCÔME, PUMA, MIXA, GIVENCHY, CLARINS, LALIQUE, ALEXANDRE STERN, DANIEL HECHTER, L’OREAL, JEAN-PAUL GAULTIER, NOCIBE, DESSANGE, DAVIDOFF, DOLCE & GABBANA, LOLITA LEMPICKA, DIESEL, PACO RABANNE, BIEN-ÊTRE, DÉCLEOR, BIOTHERM, KENZO, KÉRASTASE, CACHAREL, EAU JEUNE, GARNIER, VICHY, SHU UEMURA, VANDERBILT, ESTEBAN, MADEMOISELLE PROVENCE

Agency contact: Kim de Lentdeckerkim@pariscalling.fr01.86.69.35.41

Press relations contact: presse@pariscalling.fr

33 rue de Naples – 75008 ParisWebsite: www.pariscalling-design.com