Art Director em construção

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My (Unexpected ) Journey Cláudia Bem 6730

Transcript of Art Director em construção

Page 1: Art Director em construção

My (Unexpected) JourneyCláudia Bem

6730

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The other f ish in the seabackground analysis

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This is a very competitive area

full of creative minds

and people with

experience

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I f ind inspiration in...my leader

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Jennifer Lawrence

23-year-old actress

Mostly known for playing parts in movies such as the X-Men saga (as Raven/Mystique), Silver Linings Playbook and The Hunger Games saga (as Katniss Everdeen)

In the last 2 years, she won over 30 awards due to her performances

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Strengths Weaknesses

ThreatsOpportunities

She shows genuineness The way she mocks can be misunderstoodhttp://kaliem.tumblr.com/post/36189476987She’s funny

https://24.media.tumblr.com/aa859598b60719271cf5caa5c11b671d/tumblr_mycat4Bsrb1r7czr3o1_250.gif

She has talenthttps://24.media.tumblr.com/c2ae6f919c14227077534e117f4049cf/tumblr_myhxd8yL6f1qkfux5o1_250.gif

She won an Oscar recentlyhttp://hellogiggles.com/wp-content/uploads/2013/12/20/jennifer-lawrence-fall.gif

She seems like a completely normal person who happens to be famous

She has flaws and makes mistakeshttps://31.media.tumblr.com/826b9154d34bbe6208c70e59a79ea4be/tumblr_mykwr2Ujpx1sc2e92o1_400.gif

She participated in well-known movies, that launched her career and granted her awards

Being a role modelhttp://radiantasthesuns.tumblr.com/post/70546236134/would-you-say-no-to-a-director-if-they-told-you

Award nomination

She’s young and she has participated in successful movies, so she has the opportunity to create a great career path for her

She works in an industry of constant change, which means that her success may not last long

Being a celebrity isn’t easy, because she’s being constantly watched

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Now I’l l let you know a bit more about me...my swot analysis

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My Strengths

I can draw and paint

I can work with:

... and others

I can speak english

I am curious and I usually fol low my intuitions

I am easily adaptable

I am open mindedI’m willing to improve skil ls

and develop new ones

I’m an active and

hard-working person

I’m able to f ind new, creative and practical solutions

I’ve got a very visual mind

I am versatile

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My Weaknesses

I still haven’t graduatedI’ve got no work experience

I don’t have an extensive portfolio

My design skills stil l need to be polished

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My Opportunities

Versatility:it allows me to be able to work in

many different areasInvestment :

investing in myself and my skills

in order to improve them

C onnections:knowing people in the area

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My Threats

C ompetition:the market is full of creative,

experienced minds, people who

have degrees in Design, Art or

related

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My Dream Teamdream company

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I want to learn with the best.

I seek an opportunity to have a rich first experience and learn and

grow with new and different people who are willing to teach me

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Which seat can I take?position definition

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Art Director On my first day of college, the tutor made one simple request of us: ‘Everyone who can draw, stand to my left. If you can’t draw, stand on my right.’ We divided ourselves into two more or less equal grups, and he announced: ‘Right. All of you on this side of the room are the art directors. The rest of you are copywriters.’ That was it. He went on to say that it was just a trial, and anyone who wanted to change could do so at a later date. But no one did.

by Simon Veksner

in “How to make it as an advertising creative”

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Basical ly, the recipe is...marketing mix

#1 Product#2 Placement#3 Promotion#4 Price

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#1 Hel lo, my name is C laudia

Art Director in progress

Hello, I’m Cláudia Bem and I’m 19 years old.I’m studying Advertising and Marketing at Escola Superior de Comunicação Social.

When I was a little girl, my dream was to become a fashion designer, just like Fátima Lopes. Then, for some reason, even though I really enjoyed drawing, I decided I would leave it as a hobby.Now I want to become an art director and tell stories to the world. Visual stories.I want to invest in my skills, I want to grow as a person, I want to learn.If you want to see my stories, give me a chance to show them!

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#2 Where you can f ind me

Leiria

Lisbon

When I’m not in Lisbon, it’s because I’m in Leiria, my home town, probably trying to breathe some fresh air and eating some great food my mother cooked.

When it comes to work, I would like an opportunity to get a placement in Lisbon.

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#3 My digital promotion strategymy social presence:

create an account and post a video that would work as an online CV.

show a more relaxed version of myself, by sharing pictures or quotes that inspire me. This way I’ll get people to know me better.

share my drawings (both traditional and digital) and develop my portfolio.

create an account and connect it with the other social networks.

create an account and show a more serious version of myself.

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http://flavors.me/claudiabem

http://krisihell.deviantart.com

http://krisihell.tumblr.com

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http://www.linkedin.com/pub/cl%C3%A1udia-bem/45/7b2/85

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#4 I also come with a price tagPricing strategy : Penetration.

I am not expecting to make a lot of money out of my first job experience.

However,

I seek a paid placement.

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And the (secret) ingredients are...key success factors

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1 open mind

a few loose screws

a little bit of dream

a dash of optimism

If I don’t know how to do it , I’l l f ind a way.I want to learn and improve my skills and grow as a person.

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C onvinced?