Art Direction Vs The Web (FOWD London 2012)
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VS THE WEB ART DIRECTION @JAMESFENTON
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Transcript of Art Direction Vs The Web (FOWD London 2012)
PHOTOGRAPHY
ILLUSTRATION
GRAPHICS
VISUAL
CONTENT
WRITTEN
CONTENT
INSTRUCTIONS
MARKETING
REPORTS
STORIES
ART
DIRECTION
The role of art direction is
to literally 'direct' attention,
using 'art' as an signpost to
guide the audience and
decipher the information
“Véronique Vienne
ART DIRECTOR/
WRITER
IMAGE SPRITES
Phone
Home
Home link
WWW
WWW link
WWW hov..
Home hov..
Mobile
Phone L
Photo
Refresh
Settings
Comment
DWN
UP
Search
Unlock
Broadcast..
Phone ho..
Lock
Notepad
Chat
DEFINE A VISION, THROUGH A
CLEAR BRIEF AND GUIDANCE
BE FLEXIBLE AND READY TO
EMBRACE CHANGE
DEMOCRATISE THE DESIGN PROCESS.
CURATE THE BRAND, DON'T DICTATE IT!
AIM FOR CONSISTENCY IN THE
QUALITY OF EXPERIENCE
SHARE ASSETS, PATTERNS
AND IDEAS
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5
TRIBAL DESIGN PRINCIPLES