Ars medicina: the art of healing through social media
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Transcript of Ars medicina: the art of healing through social media
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#ArtsMed
Hieverybody!
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#ArtsMed
Mike Pascoe, MDDPTDMDDOPharmD
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#ArtsMed
Mike Pascoe, PhD
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#ArtsMed
Image fromThieme
Atlas of Anatomy
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#ArtsMed
MedicineThe Arts in
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#ArtsMed
Ars medicina
Medicine
the art of healing
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#ArtsMed
the art of healing through social media
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#ArtsMed
social media
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media
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media is an instrument for communication, like a newspaper or radio
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Media
Sender ReceiverInformation/Data
Wendy Maynard
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Mass Media
Sender Receiver
Receiver
Receiver
Wendy Maynard
Information/Data
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Participant
Participant
ParticipantInform
ation/DataInform
ation/
Data
Information/Data
Wendy Maynard
Social Media
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Clinician
Student
PatientInform
ation/DataInform
ation/
Data
Information/Data
Wendy Maynard
Social Media
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#ArtsMed
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#ArtsMed
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34%
3%3%
3%3% 4% 4% 4%
8%
10%
23%
Nielsen, Aug 2010
Social media
Games
Other
What do Americans do online?
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#ArtsMed
66%of online American adults use social networking sites, according to a 2012 Pew Internet Project study
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#ArtsMed
66%“Engage them where they are”
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#ArtsMed
GenderGenderMen 61%
Women 71*
AgeAge18-29 86***30-49 72**50-64 50*65+ 34
Race/EthnicityRace/EthnicityWhite 64Black 68
Hispanic 72
Household IncomeHousehold Income< $30K 71*
$30K - $49K 69$50K - $74K 60
> $75K 69*
Education LevelEducation Level< HS 63
HS grad 62~College 71*College+ 67
Geographic LocationGeographic LocationUrban 69
Suburban 65Rural 64
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#ArtsMed
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#ArtsMed
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#ArtsMed
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#ArtsMed
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#ArtsMed
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#ArtsMed
Massive earthquake hits Japan | March 11, 2011
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#ArtsMed
“We were able to notify displaced patients via Twitter on where to acquire medications.”
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#ArtsMed
?
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#ArtsMed
0
100
200
300
400
2007 2008 2009 2010 2011 2012
PubMed search: “social media”
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#ArtsMed
Profession Author Year
Ophthalmologists Micieli 2012
Pharmacists Kukreja 2011
Surgeons Landman 2010
Nurses Mitchell 2012
Dermatologists Travers 2012
Studies describing health care professionals use of social media
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#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
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#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
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#ArtsMed
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#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
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#ArtsMed
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#ArtsMed
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#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
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#ArtsMed
Top 10 Medical Journals (ISI) on TwitterTop 10 Medical Journals (ISI) on TwitterN Engl J Med @NEJMLancet @TheLancetJAMA @JAMA_currentAnn Intern Med @AnnalsofIMPLoS Med @PLoSMedicineBrit Med J @bmj_latestAnn Rev Med @AnnualReviewsArch Intern Med @ArchInternMedCan Med Assoc J @CMAJ_NewsCochrane DB Syst Rev @CochraneCollab
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#ArtsMed
Post criticisms to a wide audience instantaneously, not wait several months to publish a comment in a journal.
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#ArtsMed
“We find that the volume of Twitter mentions is statistically correlated with arXiv downloads and early
citations just months after the publication of a preprint.”
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#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
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#ArtsMed
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#ArtsMed
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#ArtsMed
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#ArtsMed
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#ArtsMedALS
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#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
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#ArtsMed
“The most underutilized resource in all of health
care is the patient.”
e-Patient Dave (deBronkart)
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#ArtsMed
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#ArtsMed
CaringBridge
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#ArtsMed
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#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
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#ArtsMed
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#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
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#ArtsMed
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#ArtsMed
1.Fund raising2.Patient perceptions / education3.Stay on top of literature4.Network at conferences / remotely
5.Patient advocacy6.Find a liver donor7.Find a clinician8.Facilitate enrollment in clinical trials
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#ArtsMed
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#ArtsMed
HIPPA
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#ArtsMed
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#ArtsMed
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#ArtsMed
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#ArtsMed
12 Word Social Media Policy
Don’t lie, don’t pryDon’t cheat, can’t deleteDon’t steal, don’t reveal
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#ArtsMed
ReleasedOct 12, 2012
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#ArtsMed
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#ArtsMed
“Residency program directors anticipated using social media information to aid in future decisions for
resident selection and hiring.”
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#ArtsMed
Limitations to consider‣ Posts are not reviewed before going out
‣ Elevator test
‣ Difficult to verify identity of users
‣ Unprofessional behaviors (Chretien et al. 2011)
‣ 144/5156 (3%) of tweets by physicians unprofessional
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#ArtsMed
Pro tips‣ Revisit ever changing privacy settings in social media sites‣ Have someone in your department maintain social media sites‣ Enhance your social media presence by:
‣ Maintaining a consistent message‣ Remembering your audience‣ Having defined goals‣ Interacting with others‣ Promoting your account on websites, email, business cards
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#ArtsMed
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#ArtsMed
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#ArtsMed
60 University of Colorado accounts on twitter:twitter.com/mpascoe/cu/members
CU AnschutzCU DenverCU Book StoreCU Cancer CenterCU Career ServicesCU Denver AlumniCU DoctorsCU Family MedicineCU HS Library
CU OnlineCU OrthopaedicsCU OtolaryngologyCU PBSCU Pharm SchoolCU PM&RCU Public HealthCU Physical TherapyCU Sports Medicine
Assistive TechnologyBruce BensonChildren’s HospitalChip the BuffaloCOMIRBOffice of DiversitySchool of Pub AffairsUCH MediaUCD Writing Center
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#ArtsMed
Sir William Osler@OslerMD
http://hopkinsmedicine.orgLondon •
Canadian physician, pathologist, internist, educator, bibliophile, historian, author, and renowned practical joker.The old art cannot possibly be replaced by, but must be incorporated in, the new science. #socialmedia
5:21 PM - 11 Nov 1900 • Embed this Tweet
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@brimil
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#ArtsMed
slideshare.net/pascoe
*coming soon!*
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Education Scholarship and Innovation Symposium1-5:30 PM, Fulginiti PavilionPosters | Panels | Presentations