ARROYO GRANDE TOURISM BUSINESS IMPROVEMENT DISTRICT ...
Transcript of ARROYO GRANDE TOURISM BUSINESS IMPROVEMENT DISTRICT ...
ARROYO GRANDE TOURISM BUSINESS IMPROVEMENT DISTRICT (AGTBID) ADVISORY BOARD
AGENDA REPORT
TO: AGTBID Advisory Board FROM: Jocelyn Brennan, President/CEO, South County Chambers of
Commerce BY: Holly Leighton, Marketing & Tourism Coordinator, South
County Chambers of Commerce MEETING OF: September 23, 2019 SUBJECT: Receive Monthly Marketing Update from Verdin Marketing
RECOMMENDATION
Receive the monthly marketing and re-brand update from Verdin Marketing.
DISCUSSION
Verdin Marketing staff will provide an update on monthly marketing efforts, website and social media statistics as well an update on the progress of the re-branding effort.
Attachments: 1. August Stat Summary2. August Social Media Calendar
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t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM
AUGUST STAT SUMMARY ARROYO GRANDE TBID
September 23, 2019
SOCIAL MEDIA ANALYTICS
Facebook Fans: 5,962
Impressions: 317,978
Organic: 161,470
Paid: 155,125
Reach: 189,429
Engagements: 11,854
Top Post: Feeling Cooped Up Chicken
Reach: 4,496
Main audience: Women over 35, living in SLO County and Central Valley
INSTAGRAM AND TWITTER
Instagram Followers: 1,874
New Followers: 2
Likes received: 485
Comments received: 19
Main audience: Women 25-44
Twitter Followers: 1,224
Reach: 812
Engagements: 1
Main audience: Reporters and Destinations
WEB ANALYTICS (2019 vs. 2018)
WEBSITE TRAFFIC
Page Views:
5,631 vs. 2,586 (+118%)
New Visitors:
1,560 vs. 512 (+205%)
Total Sessions:
1,799 v. 583 (+209%)
Mobile Views: 586 (+229%)
Tablet Views: 111 (+131%)
Desktop Views: 914 (+209%)
PPV (Page Per Visit): 3.13
TOS (Time on Site): 0:01:13
ACQUISITION
Social: 89 v. 5
Direct: 757 v. 205
Organic: 585 v. 284
Referral: 165 v. 32
Email: 24 v. 0
PAGE VIEWS
Homepage: 1,036 (+50%)
Events: 544 (+100%)
Play: 204 (+81%)
Bridge: 435 (+625%)
Dine: 182 (+43%)
GEOGRAPHIC REFERRALS Los Angeles: 174 (+295%)
San Francisco: 74 (+85%)
San Luis Obispo: 69 (+123)
Nipomo: 35 (+337%)
Santa Maria: 30 (+329%)
San Diego: 16 (+220%)
Bakersfield: 13 (+30%)
Paso Robles: 12 (+300%)
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ATTACHMENT 1
A VISION FOR YOUR BRAND
t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401
VERDINMARKETING.COM 2
ADVERTISING ANALYTICS
No traditional media ran in August, per the media plan. Social media posts did run during the month of August and the results are as follows:
FACEBOOK / INSTAGRAM
Impressions: 18,727 Website Clicks: 22 CTR: 0.12% Views to 100%: 437
The August e-newsletter went out on Tuesday, August 20th. A slightly altered version was sent to un-opens on Thursday, August 22th. August’s e-newsletter was adventure themed featuring activities and events such as Vista Lago Adventure Park and Mustang Waterpark, Stone Soup Festival, SLO ULTRA, biking and outdoor concerts. It finished with a CTA to plan their stay in Arroyo Grande. An additional e-newsletter went out to support SLO ULTRA, on August Thursday, 29th with a Open Rate of 27.3 and Click Through Rate of 0.8%
Totals for Campaign:
• 33.3% Open Rate
• 1.2% Click Through Rate
GOAL: Increase average open rate and click through rate while keeping subscribers and organically adding to the subscriber list.
E-NEWSLETTER ANALYTICS
TBID Item 6 - Page 3A VISION FOR YOUR BRAND
t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401 VERDINMARKETING.COM
VISIT ARROYO GRANDE August 2019
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
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BOOST BUDGET: $100
FB-BOOST $ IG- BOOST $
Need plans for the weekend? On Saturday, there is a free Historic Theatre Performance. “Do You Believe in Fairies? Ella Young,” is a playwright that revolves around an Irish poet who fought in the Irish Revolutionary War.
Admission is free, doors open at 1:00 pm; play begins at 2:00 pm. The performance will take place at IOOF Hall, across from McLintocks on Bridge Street.
For more information tap the link below: https://www.visitarroyogrande.org/event/historic-theatre-performances/
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On Twitter:
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Happy #InternationalBeerDay (clinking beer glass emoii) Spend this holiday in the Village.
Photo by @figmtnbrewag
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On Insta:
• Tag location at Arroyo Grande
• #arroyogrande #agvillage #visitarroyogrande #localbeer #californiabeer #brews #drinklocal #slocal #visitca #foodie #visitcalifornia
Summer is not over yet! There will be more fun throughout August! Stay updated with the latest events by signing up for our monthly newsletter.
Just visit our website and sign-up below the top photo.
https://www.visitarroyogrande.org/
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Where do you escape the heat?
Local vineyards make the perfect summer getaway.
Photo by @tastepismo
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On Insta:
• Tag location at Arroyo Grande
• #centralcoastwinecountry #slocal #visitcalifornia #visitca #arroyogrande #agvillage #wine #vineyards #visitarroyogrande #slofoodie #californiaroadtrip
Life happens. Coffee helps.
Photo by @emuphoff17
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On Insta:
• Tag location at Arroyo Grande
• Tag Tribe Coffee in the photo
• #coffee #local #arroyogrande #agvillage #visitarroyogrande #visitca #visitcalifornia #slofoodie #805foodie #slocal #californiaroadtrip
Opening Soon! Humdinger Brewing will be a place right in the Village where you can go enjoy a cold one. (Tag Brewery)
Photo by @humdingerbrewing
On Insta:
• Tag location at Arroyo Grande
• #localbrew #local #arroyogrande #agvillage #visitarroyogrande #visitca #visitcalifornia #slofoodie #805foodie #slocal #californiaroadtrip#californiabeer #lager
Dance your way through the weekend at the Village Summer Concert Series featuring Marci Jean and he Belmont Kings in Heritage Square Park. This band is a rockin’ jump, blues inspired and perfect for breaking out those swing shoes.
For more information tap the link below: https://www.visitarroyogrande.org/event/village-summer-concert-series-marci-jean-and-the-belmont-kinds/
Photo by @marcijeanfambrini
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On Insta:
• Tag location at Arroyo Grande
• Remove last paragraph
• #arroyogrande #agvillage #visitarroyogrande #arroyograndevalley #livemusic #slocal #localmusic #centralcoast #arroyograndewine
#SelfieSunday
Photo by @lisaleonard
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On Insta:
• Tag location at Arroyo Grande
• #visitca #californiaroadtrip #roosters #centralcoast #slocal #shareslo #travel #arroyogrande #agvillage #visitarroyogrande
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t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401 VERDINMARKETING.COM
Celebrate music, food and art
with friends and family (even bring your dog) at the (tag event page) Stone Soup Music Festival!
Taste local food and listen to world-class musicians from all over California.
For more information tap the link below:
https://www.visitarroyogrande.org/event/stone-soup-music-festival-food-street-fair/
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The weekend is almost here, where will your weekend adventure take you?
(red location pin) Lake Lopez
Photo by @droach
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On Insta:
• Tag location at Arroyo Grande
• #lakelopez #travelca #visitcalifornia #lakelife #camping #outdoors #slocounty #arroyogrande #visitarroyogrande #slocal #slocounty
Discover the Arroyo Grande’s swinging bridge when you wander through Arroyo Grande.
Tap the link below and learn more: https://www.visitarroyogrande.org/swinging-bridge/
Photo by @whereisthis_bayarea
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On Insta:
• Tag location at Arroyo Grande
• #CaliforniaRoadtrip #travelca #slocal #arroyogrande #CaliforniaHistory #visitarroyogrande
Stop scrolling and start wine tasting this weekend(wine glass emoji)
Explore the countryside and vineyards to truly experience the Central Coast.
https://www.visitarroyogrande.org/
(Location red pin) Peacock Cellars (tag them)
Photo by @mrs_higuera_b
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On Insta:
• Tag location at Arroyo Grande
• #arroyogrande #agvillage #visitarroyogrande #winetasting #centralcoastwine #wine #localguide #peacockcellars #visitca #californiaroadtrip #slocal
Life is pretty sweet in the Village.
Dessert by Rooster Creek Tavern
Photo by @mario_estrada_realtor
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On Insta:
• Tag location at Arroyo Grande
• #agvillage #visitca #ArroyoGrande #VisitArroyoGrande #sweets #805foodie #localeats #localsweets #slocal
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Fuel up at Café Andreini (tag business) this Monday to make it through the week.
Photo by @skeeter805
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On Insta:
• Tag location at Arroyo Grande
• #arroyogrande #agvillage #visitarroyogrande #coffee #cookies #mondaymorning #bakery #travelcalifornia #visitca #slocal #shareslo #slocounty
We like June’s style (sunglasses emoji) Be like June and cool off by the Lopez Lake this weekend.
Photo by @junethemaltipoo
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On FB/Twitter:
Add: Plan your next trip to Arroyo Grande on our website.
https://www.visitarroyogrande.org/
On Insta:
• Tag location at Arroyo Grande
• #dogsofslo #visitca #arroyogrande #agvillage #visitarroyogrande #sunset #CaliforniaRoadtrip #instadog #lopezlake #slocal #enjoyslo #shareslo #slocounty
What’s a sweeter gift than local honey? (bee emoji)
Photo by @thehive_arroyogrande
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On Insta:
• Tag location at Arroyo Grande
• #arroyogrande #agvillage #visitarroyogrande #CaliforniaRoadtrip #slocal #enjoyslo #shareslo #slocounty #honeybees #savethebees
Life’s always good at the golf course (golf emoji)
Arroyo Grande is near the Monarch Dunes Golf Course, where you can swing into any weekend.
Photo by @cooper_coles
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On Insta:
• Tag location at Arroyo Grande
• #arroyogrande #golfing #CentralCoast #OceanoDunes #travelca #visitca #slocal #enjoyslo #visitarroyogrande
Not camping this weekend? Don’t worry, you can still get s’mores.
There’s always something sweet downtown at Éclair Bakery (tag éclair bakery).
Photo by @20muleteam
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On Insta:
• Tag location at Arroyo Grande
• #camping #CaliforniaRoadtrip #arroyogrande #agvillage #visitarroyogrande #travelCA #805foodie #slofoodies
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t (805) 541-9005 f (805) 541-9007 3580 Sacramento Drive #110, San Luis Obispo, CA 93401 VERDINMARKETING.COM
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Feeling cooped up? Maybe it’s time to take a trip to Arroyo Grande.
Photo by @lisaleonard
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On Insta:
• Tag location at Arroyo Grande
• #arroyogrande #agvillage #visitarroyogrande #visitca #travel #EnjoySlo #slocal #roosters #slocounty
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Have you ever been blueberry picking? We’ve heard it’s “berry” fun (sunshine emoji)
Photo by @willowbrook_blueberries
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On Insta:
• Tag location at Arroyo Gande
• #blueberries #Upick #familyfun #CaliforniaRoadtrip #arroyogrande #agvillage #visitarroyogrande #visitca #travel #EnjoySlo #slocal #slocounty
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(Pizza slice) + (wine glass) =Date night inspiration.
Make your date night or dinner plans in Arroyo Grande
https://www.visitarroyogrande.org/dine/
Photo by @_drazzari
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On Insta:
• Tag location at Arroyo Grande
• #arroyogrande #agvillage #visitarroyogrande #visitca #travel #EnjoySlo #slocal #slocounty #805foodie #slofoodies
• #InternationalRedWineDay
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