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Welcome to our world

Our Values & Code of conduct

PepsiCo India Holdings

ARROW CASE

STUDY 

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ARROW & ITS COMPETITORS

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BRAND POSITIONING STRATGIE

Internationalbrand.

Asirational India

No !o"etitors int#e "ar$et e%!etlo!al tailors

Establis#ed as M'dad(s brand)

Re*or$ed aarels+or 'o,t#

-i+est'le BrandI"ae

.”

/AN 0EUSENARROW

-OUIS P0I--IPE

1as#ionable brand.

Tareted ,erse"ent

Positioned ,ni2,el'in India

Pre"i," brand +or'o,n o3!e oers

/an 0e,sen *o"en

E%!l,si4e stores*it# !lot#es #,n

-,%,r' & 1as#ionbrand.

1as#ion +or t#e

!ororate.

Co"+ort 5 Elean!e.

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PERSONA-ITY O1 TARGETSEGMENT

Formal dressing asteir lifest!le

"spirational

#uccessful peoplein at te pea$ of

teir career

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POSITIONING ANA-YSISBE1IT T0E TARGET SEGMENT

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ANA-YSIS O1 E60IBIT 7

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RECOMMENDATIONS

1

2

3

4

UTI-I8E ECOMMERCE 1U--Y TO SE-- ININDIA

REOPEN E6C-USI/E STORES AT STRATEGIC

-OCATIONS 1OR T0E TAGRGET CUSTOMERS

PUS0 UP T0E STORE COUNT TO MA9E IT MOREACCESSIB-E

BRAND IT AS O11ICE TO WEE9END WEAR

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T0AN9YOU