Arrive Alive Online Report 2011

Introduction / Background to the Arrive Alive Website

At the start of the year we need to reflect on our online road safety initiatives during 2011. This is done not only with the aim of providing feedback to our road safety partners , but also towards improving and defining s trategies for 2012. The Arrive Alive websi te was launched on the 13th of March 2003 with the objective to provide the best possible information portal for Road Safety in South Africa . As new technology has become available, so have our efforts increased to use these technological advances in the efforts to create awareness of road safety and facilitate greater interaction between the public and road safety experts , groups and authori ties.

Objectives:

The Arrive Alive Website and related Road Safety Initiatives Overview 2011 will provide a detailed overview of:

- the progress made in 2011 - ini tiatives undertaken to improve road safety awareness - mediums used to share information - target audience and wider audience reached - public interaction facili tated - making this possible - how to get involved

Highlights in 2011:

The Arrive Alive websi te was an important portal for the safe travel of many touris ts- and this was recognized when the Directorate: Government Communication and Information System approached us with a request to use information from the websi te for the official COP17 website.

Links were also added to the Arrive Alive Road Safety websi te from the COP17 websi te.

It was a highlight to meet the Transport Minis ter at the Stakeholders Meeting for the I-Pledge Campaign.

The Arrive Alive Online ini tiative has become so much more than just a website. We also had the pleasure of delivering road safety addresses during 2011 to a wide audience – from Senior Managers at Eskom about road rage and aggressive driving, to students at a hostel during RAG about drunk driving platforms, but also to fund all this ini tiatives and provide additional exposure to our road safety partners .

New Content:

Additional to the usual media releases and news reports, i t remains important to continue with the development of new pages of content. This is most often inspired through the interaction with other road safety experts as well as members from the public in need of speci fic information.

New content pages developed and added during 2011 included:

Guide to Bus Passenger Safety ArriveAlive.co.za Ruler and Bookmark Project Toll Tari ffs and Discounts for Gauteng Highways Road Safety and Flood Risks for Drivers and Pedestrians Vehicle and Insurance Telematics Changing Shock Absorbers Different levels of emergency personnel Decade of Action for Road Safety 2011 - 2020 FleetConnect and Road Safety Vehicle Telematics , Accident Investigation and Fleet Management Cycle4Life! Learner in Traffic Project Eqstra and Accident Management Stopping Dis tances for Trucks and Road Safety Traffic Calming and Pedestrian Safety Traffic Calming, Speed Calming and Road Safety Road Safety and Avoiding Windscreen Damage I–Pledge and Road Safety in South Africa

We also shared important information from others such as:

2009 Road Crash Report Crime Report 2010/2011 and Road Safety Consumer impact of the Gauteng Freeway Improvement Program Toll Tari ffs 15 March 2011

Herewith find an overview of the website and road safety exposure provided: Google Analytics

The best tool to analyse traffic flow and visi tor numbers is the technology offered through Google Analytics . We would like to share the website traffic as measured by Google Analytics from 1 January 2011 to 31 December 2011.

Mobile: ArriveAlive.mobi

Media releases and news s tories have also been included during 2011 on the mobile road safety websi te at www.arrivealive.mobi K53 Mobile Application - The Arrive Alive website partnered with the developers of a K53 Mobile Application to create awareness and enable learner drivers to test thei r knowledge from their cellular phones.

Social Media and Campaigns

To reach a much wider audience for road safety i t is important to reach those who are active in the social media environment. Not only is this important to share sections of content and road safety links, but also to share info about the road safety initiatives by our road safety partners.

The ArriveAlive.co.za is active on our own platforms on both Facebook and Twitter Facebook Fans 1788 http://www.facebook.com/ArriveAlive.co.za Twitter: Your Tweets3,993 Followers 2,223 @_ArriveAlive We are also administrators on 2 larger platforms, allowing us to share new content and media releases with a much wider audience: Proudly South Africa: Facebook Fans 35,731 Rugby15: Facebook Fans 15,087 Twitter Followers: 10,040

Arrive Alive Road Safety Website a t www.arrivealive.co.za

328,677 Visits

265,643 people visited this site

265,643 Unique Visitors

629,018 Page views

Road Safety Blog a t www.roadsafety.co.za

131,087 Visits

110,221 people visited this site

213,194 Page views

Accidents Blog at www.accidents .co.za

78,731 Visits

60,845 people visited this site

60,845 Unique Visitors

140,292 Page views

Arrive Alive.co.za and Additional Media Exposure

It is important that we reach a far wider audience than those with access to the internet. The Arrive Alive online road safety ini tiatives are also aimed at journalists, reporters , researchers and teachers who are able to gather the road safety information and dis tribute to a wider audience.

We would like to focus on some of these other media that distributed the road safety information from the Arrive Alive website and recognized this . We have assisted these platforms in providing info, answering requests for information etc.

Magazines: Cosmopoli tan Magazine [Drive It] Glamour Magazine Assistance to Weg/ Wegsleep Magazine Traffic Focus Magazines Mommies Parenting Journal Cleo Magazine Safe Travel Magazine Playboy Magazine Drunk Drive Feature Assistance to Huisgenoot on Child Restraints Fleet Magazine Child Magazine South African Pharmacy Journal Women's Heal th SA Journal of Child Health Psychological Society of South Africa: PsyTalk

Newspapers:

Rapport Volksblad Zola Urban News Beeld Weekend Argus Ladybrand News

Educational:

Education is one of the most important “E’s” required to address driver behaviour. During the past year the Arrive Alive online ini tiative closely cooperated with a few ini tiatives to share information with scholars .

Education for scholars - annual ruler project - road safety

Gauteng Community for Safety and Cycle 4 Li fe / Learner in Traffic Cycling Project

Guidance to schools on safe scholar patrol

Text Books:

"Achieve English Firs t Additional Language Grade 10 Learner Book" Ti tle of publication: "Minibus taxis and road safety"

Ti tle: Spot on Tourism Grade 10 Article: 'Rules of the road'

Gauteng Department of Education Maths Li teracy Grade 12

Television

Permission has been requested and granted for several PSA's for the Vuka Awards which appeared on DSTV

CNBCAfrica

Carte Blanche -"Teen Drinkers"

Company Newsletter /Circulars

The Arrive Alive websi te has been approached by many corporates with a request for information to be used in their own internal road safety campaigns . This has been included on the intranet of companies and in company newsletters . These companies and forums include:

Newsletters:

Government Employees Medical Scheme [GEMS] Newsletter

Newsletter of South African Insurance Crime Bureau

CrisisOnCall Newsletter

Eqstra Newsletter

Medscheme quarterly newsletter to members

KZN: Ezempilo Heal th Matters

Cape Metrorail Blits

Discovery Newsletters

Radio Interview

The Arrive Alive websi te has been approached by several radio s tations for interviews and road safety updates , especially during Easter and the December festive season. We have referred many of these to spokespersons at the Department of Transport and the RTMC, or have taken part in interviews radio s tations such as :

Talk Radio 702/Cape Talk 567

Assistance to MFM 92.6

RSG several interviews with Amore Bekker on “Tjailatyd”

Other Websites

An important benefi t of an online information portal is the ability to share the website via other websites and blogs . The information from the Arrive Alive website or links to the website has been included on many prominent websi tes including:

Government Websi te at Info.gov.za

Heal th24 from News24

Iol .co.za

The New Age

BizCommunity

Daily Maverick

Mail &Guardian

Western Cape government's Safely Home Website

TheJogBlog

Assistance to South Africa.info

COP17 climate change website

My Broadband.co.za

Intermediary and Consulting Services To be not only an effective information portal , but also a mechanism for greater public involvement, we have developed sections to enhance greater public interaction. An often overlooked, yet very important objective is to assist the public in gaining clari ty on road safety matters and provide responses to queries raised via the Arrive Alive website. Assistance to Tourism Safety Initiative

Project Arrive Alive - Intervarsi ty 2011

Life Rosepark Hospi tal and Shell Ultra City Pi ts top Road Safety Project

Presentation to s tudents at the Central Universi ty of Technology

International Assistance: The reach of the Arrive Alive online ini tiative is not restricted to the borders of South Africa . During 2011 assistance was requested from several international visi tors and information shared with them, including the following: Hendersonville Police Department: Request to use Best Photos at an Accident Scene

Assistance to American Embassy

Permission to use images in the book: "The Adult's Health", Romania

Assistance to Mexican Chapter of the World Heal th Organization

Assistance to Public Education Officer MVA Fund Service Centre Namibia

Trucking company requesting guidance in Kenya

Posters to appear in the exhibition "Alcohol around the world" promoted by Addiction Services of the North West Heal th area of Florence

Conferences

The Arrive Alive websi te has been a media partner to several Road Safety Conferences

Intelligence Strategies for Law Enforcers

3rd Annual Road Safety Summit 2011

7th Annual Road Safety Africa Summit 2011

Road Safety Conference 2011

ILCAD International Level Crossing Publication

Interaction with the Public Herewith find a detailed summary of how public interaction was facili tated during 2011: “Contact Us” on ArriveAlive.co.za

- Thousands of e-mails have been received via the “Contact Us” section - these have been responded to and forwarded to the Department of Transport, Road Traffic Management Corporation and various road safety experts for further comment.

These emails are kept in various email folders for later reference.

Emails received and Responded to from the Arrive Alive.co.za website:

Arrive Alive email 2011 Folder: 6764

Arrive Alive 2011 Folder: 2215

Ask the Experts Section

- A section was created called “Ask the Experts” to provide specialised knowledge to members of the public on technical questions.

- Questions are referred to experts in the fields of licensing, testing, enforcement, road freight, legislation, safe driving etc and the answers are added to the website

The requests that could benefi t many other visi tors as well are also shared on the Blogs in a “Did you Know” format.

The Wall of Remembrance on the ArriveAlive.co.za websi te has been developed to support and give recognition to the Day of Remembrance for Road Traffic Victims and compliment the efforts by Government and NGO’s to enhance awareness of road safety!

48 entries by families of road accident victims at 31 December 2011

Reports made via the Arrive Alive website to the National Traffic Call Centre at the RTMC

2421 Reports of Bad Driving & Road Condition Reports

News stories shared on the Arrive Alive Website during 2010

516 From Arrive Alive.co.za 493 Road Safety in the Media 301 Road Safety Highlights 241 Dept. of Transport

Partnerships and Collaboration

It has become more important to cooperate and collaborate in other ini tiatives as well. In a tough financial envi ronment where NGO’s and small business s truggle i t has become vi tal for the survival of this road safety ini tiative to develop new platforms and to assist others with expertise and consulting services .

The hours of hard work and dedication that goes into these efforts are most often not fully understood and appreciated, and we would like to provide an overview to summarize the effort which has gone into these collaborations during 2011.

Blog Comments on the Road Safety & Arrive Alive Blog

- Visitors to the Road Safety & Arrive Alive Blog as well as Accidents Blog are able to comment on blog posts and also request clarifi cation or answers to speci fic questions.

- These questions have been answered on the Blog and where appropriate a Blog post has been added to provide additional details to these responses and enable other visitors to benefi t from these responses.

Road Safety Blogs

Insurance Blogs

Partnering with Miningsafety.co.za

In the 2010 Online Review we revealed that we will partner in the development of an online ini tiative to create awareness of safety in the mining industry. This was inspired by past cooperation with and assistance to mining companies in their own road safety campaigns.

It was our vision to share both content and expertise gained during the past few years as online safety consul tant. We also expressed our belief that the Arrive Alive websi te can make a significant contribution to not only safety on our roads -but also to the safety in the Mining Industry!

We are pleased to confi rm that this has culminated in the launch of the websi te at www.miningsafety.co.za on the 1st of February.

Today we can reflect on both hard work and many successes in this partnership. The Mining Safety website has been able to provide content for inclusion in an international publication, and has also been a media partner to a Conference on Mining Ventilation at the end of 2011.

Road Safety Blog a t www.roadsafety.co.za

From launch to 1 January 2012 Blogs posts wri tten: 1890

Comments 616

Accidents Blog a t www.accidents .co.za

From launch to 1 January 2012 Blog posts wri tten 1022

Comments 207

Road Safety and Arrive Alive Blog a t www.roadsafety.wordpress.com From launch to 1 January 2012

Blog posts wri tten 1608 Comments 1204

Car Insurance Blog at www.carinsurance.arrivealive.co.za

From launch to 1 January 2012

Blog posts wri tten Posts 649

Comments 447

Traffic during 2011:

91,916 Visits

82,842 people visited this site

82,842 Unique Visitors

138,890 Page views

Insurance Chat at www.insurancechat.co.za

From 24 January 2012 - 1 January 2012

Blog posts wri tten 315

Comments 200

Traffic during 2011

35,755 Visits

30,155 people visited this site

30,155 Unique Visitors

48,917 Page views

GeselsVersekering at www.geselsversekering.co.za

From 6 December 2011 -1 February 2012

Blog posts wri tten 26

Comments 4

Traffic during December

877 Visits

614 people visited this si te

614 Unique Visitors

1,436 Page views

Challenges in Creating Road Safety Awareness Online

We should not only provide information on the successes achieved, but also reflect on the challenges during 2011 and recognize those who have assisted in making road safety awareness possible.

Things you might not know:

- The development team consists of 1 full time and 2 “part time” members .

- The Websi te received a Letter of Endorsement from The Department of Transport in 2007

- The Arrive Alive website and online ini tiatives are not funded by the Department of Transport or the Road Traffic Management Corporation

- NO Funding was received in 2011 from the Department of Transport or the RTMC

- There is no marketing budget for these online road safety ini tiatives .

Road Safety Partners:

To create road safety awareness via the Arrive Alive websi te and other media we approached companies to partner in these efforts . From our side we provide exposure and recognition to these partners and their road safety involvement on the website and blogs .

Arrive Alive:

OUTsurance / TomTom/ ER24/ PG Glass – Shatterprufe/ Gabriel/

Ctrack/ TracN4/ Lucozade/ Imperial –I-Pledge / Eqstra /

SA Roadlink / SA Speedbumps / PSA/ Breathalayzers .co.za/ MCubed/

Insurance Blogs:

OUTsurance / MiWay/ Pay As You Drive

Mining Safety:

ER24/ Komatsu / HSE/ iFatigue / Booyco Electronics/ SA Speedbumps

We would also like to recognize individuals and groups that made important contributions:

- Chillies and Nelio for allowing us to operate from the Chillies offices in Bloemfontein.

- Charl Wilson for website development

- Pierre Steenkamp for graphics and multimedia

- Internext for webhosting

- All the experts – with a special word of appreciation to Howard Dembovsky, Kevin Kara-Vala, Al ta Swanepoel, Isaiah Mamabolo and Gavin Hoole for the numerous times they have assisted the public.

- Those individuals from the Department of Transport and the RTMC who were willing to answermany questions and providing feedback to the public

- Journalists , reporters , media editors , webmasters and everyone who assisted in the wider dis tribution of road safety information from the Websi te and Blogs

- Individuals from SANRAL and the RAF for feedback provided to questions from the Public.

- Family, friends and everyone who have been positive and provided words of inspi ration.

How can I get involved?

We will continue to commit ourselves to these road safety efforts . There is so much more we can achieve with the participation of both corporate South Africa and individuals. We recognize that there are much expertise and knowledge to be gathered in s trengthening these efforts . We would like to invi te others to become part of the road safety initiatives . This could include: - Becoming an Arrive Alive Website partner We will discuss with such partner how such partnering contribution can be used to develop new sections of content. The partner will be provided with exposure of such a partnership by way of:

Exposure to logos

Sections of Content

Horizontal and other banners/ graphics

Blog Posts and media exposure on the road safety initiatives and corporate social responsibility initiatives of the Partner

- Advisor and Consul ting Services

Every person can contribute to road safety i rrespective of age, gender or financial status . We would like to invi te the public to contribute by sending advice and recommendations on how to achieve greater road safety in South Africa .

We welcome any suggestions on new content or additional means of creating awareness that should be pursued.

We would like to invi te visi tors to contact us with suggestions at

Contact details:

Adv Johan Jonck Cell : +27 (82) 370 0991 Email : jonckie@arrivealive.co.za