ARPUTHAM

CHAPTER IINTRODUCTION

CHAPTER -I1.1 INTRODUCTION OF THE STUDY 1.1.1 MARKETING A market general may be described as a parts (or) geographical area where buyers and sellers meet and function goods (or) service are offered for sale and transfer of title of ownership. Marketing is a process of planning and executing the conception, pricing, promotion and distribution of idea goods and services to create exchange that satisfied individual and organizational objectives. Marketing is exchange the value of goods and service in terms of money, Marketing is human activity direct at satisfying needs and wants through exchange process.Marketing is a systematic process by which individuals and groups obtain what they need and through creating offers and exchanging products and services of value with others. Marketing has also been described as the art of selling products.1.1.2 PRODUCTION CONCEPT:The product concept that customer will favor those products that is wide available and low in cost. Management in production oriented organizations concentrate on achieving high production efficiency and wide distribution coverage. Marketing is native form in this orientation and it was assumed that a good product.1.1.3 PRODUCT CONCEPT:The product concept that customer will favor those products that offers the most quality. Performance future management in these product oriented organizations. Focus their energy on making good product and improving them over time.

1.1.4 SELLING CONCEPT:The sales concept maintenance that a company cannot expect its products to get picked up automatically by the customers. Company has to its product advertising, high power, personal selling, large scale, sales promotion, price, discount and strong publicity and public relation are the normal tools used by organization.1.1.5 MARKETING CONCEPT:Business firms recognize that there is only one value for the business purpose to create a customer. The marketing concept was out of the awareness that marketing starts with the determination of customers wants and with the satisfaction of those wants. The concept customers both at the beginning and at end of the business cycle.1.1.6 CUSTOMERS BEHAVIORCustomers behavior may be defined as that behavior exhibited by people in planning, purchasing and using the goods and services economically. customers behavior is an integral part of human behavior cant be separated from it. The customers behavior is a subset of human behavior. This does not means that all behavior is consumption oriented. A contract of sales is contract where by the sellers transfer ( or ) agrees to transfer the property in goods to the society. what is offered for sale in the market must be based on the what is demand the preference of the buyer. If the seller sells only what the buyer wants be successful. A highly priced product cannot be sold in the market consisting of lower income groups.The manner in which the buyer will react to the marketers strategy is what is known as buyer behavior. If the marketer offers discount during off season, it must induce the buyers to buy, the success of the marketers,

FACTOR INFLUENCING BUYING BEHAVIOR

The factors that determine buying behavior have been explained in the following diagramPHYSICAL CONDITIONS

GEOGRAPHICAL FACTORS CLIMATIC CONDITIONS

SEXAGE

DEMOGRAPHICAL FACTORS

CUSTOMS

CULTURAL FACTORS HABITS

FAMILYPEER GROUPMEDIA

SOCIAL FACTORS

INCOME

PURCHASING POWER DESIRE FOR SAVINGS

SOCIO ECONOMIC FACTORS

VISION

1) By 2015 HONDA will be the most loved brand, enriching the of millions.

2) Enriching lives means putting the customer at the heart of everything we do.

3) We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholder.

4) Only then will we be thought of as exciting, innovation, on their side and a truly world class company.

5) To be distinguished and reputable corporate social responsibility entity regionally and globally, and to position the company to be education in the communities we operate

6) To help underprivileged children and young people of our country realize their potential

7) To be globally admired for telecom services that delight customers

MISSIONTo produce an overall positive impact on society and our stakeholders, presently and for the future, by investment to family and especially through education of underprivileged children.

Customer service focusEmpowered employeesInnovation serviceCost efficiency

Goals:To improve the accessibility and quality of education at school level across rural IndiaTo provide education and training opportunities to the our country in order to make them employable

1.3 SCOPE OF THE STUDY

1. This study is undertaken to find the customers satisfaction towards HONDA moreover this study is on the impact of company profile, product profile and to know customer need and wands.2. The scope of the study is that to find out the level of satisfaction among the consumer towards HONDA3. To identify the source and feature which influence the purchase of HONDA 4. To identify the consumers views regarding quality and quantity.5. To find out the opinion from the consumers regarding the performance of HONDA.

1.4 OBJECTIVES OF THE STUDY

To know about brand awareness of customers. To bring out brand suggestion from the customers about the services. To know the brand Preferences of customers. To know about the brand loyalty. To study about the quality of bike. To identify the factors that influences the buying decision of HONDA. To identify the customers satisfaction of using this bike. To know the respondents satisfaction regarding the best service.

1.5 LIMITATIONS OF THE STUDY

Lack of time availability of completion of the project. Lack of availability of secondary data. Area of data collection is limited because lack of time. Manpower has restricted the study. Level of respondents is low because fear and illiteracy of respondents.

CHAPTER - IICOMPANY PROFILE

HONDA LIMITEDHONDA IS GROWING, GROW WITH HONDAHonda, the brand name symbolizing the steely ambition of the Munjal brothers, came into being in the year 1956. From a modest manufacturer of bicycle components in the early 1940s to the worlds largest bicycle manufacturer today, the odyssey was fueled by one vision-to build long-lasting relationships with everyone, including workers, dealers and vendors. This philosophy has paid rich dividends through the years.

Honda, a name synonymous with two wheelers in India is today a multi-unit, multi-product, geographically diversified Group of companies. Through fully integrated operations, the Munjals roll their own steel, make critical components such as free wheels for their bicycles, and have the foresight to simultaneously diversify into myriad ventures, like product designing, IT enabled services, finance and insurance, just to name a few.

The Honda Group philosophy is: To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity. Thus apart from being customer-centric, the Honda Group also provides its employees with a fine quality of life and its business associates with a total sense of belonging.

Today the Honda Group has a number of accolades and achievements to its credityet consumer requirements and newer technologies provide fresh challenges every day, and at Honda the wheels of progress continue to turn.

A thorough understanding of the fast-changing consumer behavior, new market segments and product opportunities along with sensitivity to changing customer needs, form the core of Hondas marketing strategy and philosophy.

At the core of it all is a customer-centric scheme of policies and production and the bottom line is to Add Value while Engineering Satisfaction.

INVENTORY CONTROLThe Honda Group through the Honda Cycles Division was the first to introduce the concept of just-in-time inventory. The Group boasts of superb operational efficiencies. Every assembly line worker operates two machines simultaneously to save time and improve productivity. The fact that most of the machines are either developed or fabricated in-house has resulted in low inventory levels.

In Honda Cycles Limited, the just-in-time inventory principle has been working since the beginning of production in the unit and is functional even till date. The raw materials vendors bring in the goods get paid instantly and by the end of the day the finished product is rolled out of the factory. This is the Japanese style of production and in India; Honda is probably the only company to have mastered the art of the just-in-time inventory principle.

DEALER NETWORKThe relationship of the Munjals with their dealers is unique in its closeness. The dealers are considered a part of the Honda family. A nation-wide dealer network comprising of over 3,500 bicycle dealers, 350 dealers for mopeds and 225 franchise holders for motorcycles, the Munjals have a formidable distribution system in place.

Sales agents from Honda travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours.

FINANCIAL PLANNINGThe Honda Group benefits from the Group Chairmans financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Honda Cycles Limited has one of the highest labour productivity rates in the world. In Honda Motors Limited, the focus is on financial and raw material management and a low employee turnover quantity production during a time.

CONSOLIDATED FAMILY BUSINESSThe Honda Group is a strong family runs business-there is o other Group that has so successfully managed to stay together for over 40 years. The system is to bring in any new family member, coming of age, within the fold of the existing business or set him up in a new business. The third is generation is already actively involved in existing as well as the new initiatives within the Group.

Honda is a world leader because of its excellent Manpower, proven management, extensive dealer network, efficient supply chain and world-class products with cutting Edge technology from Honda Motor Company, Japan. The Teamwork and commitment are manifested in the highest level.

CUSTOMER EDUCATION TIPSYou are now an invaluable part of the Honda family. A brand that has come to symbolize excellence and unmatched value.

We would take CARE for your motorcycle servicing and maintenance needs through our, vast countrywide network of committed dealers and state-of-the-art-automated workshops.

SPARES-FEATURES & BENEFITSThe performance and safety of your bike not only depends on the world-class design and workmanship assured by Honda but also on the parts being used in the assembly line.

Even the fines components manufactured need replacement from time to time. And to ensure the continued impeccable performance of your vehicle, the spare parts should also be made and replaced as good as the components fitted by Honda.

To ensure this, we manufacture and procure the replacement parts according to the specifications and standards set by Honda motor co.

As a responsible Honda bike owner, we recommend that for your safety, long life and high performance of your bike, use only Honda genuine parts.

MILESTONESHondas success saga contains an element of spirit and enterprise; of achievement through grit and determination, coupled with vision and meticulous planning.

1956: Honda Cycles Limited was established.

1961: Rock man Cycles Industries Limited established, which is today the largest manufacturer of bicycle chains and hubs1963: It pioneered bicycle exports from India a foray into the internationalmarket.

1971: Highway Cycles was set up to meet the demands of Honda Cycles. It is today the largest manufacturer of single speed and multi-speed freewheels.

1975: Honda Cycles Limited became the largest manufacturer of bicycles in India.

1978: Majestic Auto Limited was formed and the Honda Majestic Moped was introduced.

1981: Munjal Castings established.

1984: Honda Motors Limited established in joint venture with Honda Motors of Japan, to manufacture motorcycles.

1985: Munjal Showa Limited established to manufacture shock absorbers and struts and is today among the top two shock absorber-manufacturing companies in India.The 100 cc Honda Motorcycle arrived and by 1988 was the No.1 among all motorcycles in India.

1986: Honda Cycles Limited entered the Guinness Book of Records as the largest bicycle manufacturer in the World.

1987: Honda Motors, a division of Majestic Auto Limited set up in collaboration withSteyr Daimler Punch of Austria.

Gujarat Cycles Limited, now known as Munjal Auto Industries Limited was established to manufacture and export state-of-the-art bicycles and allied products in its fully automated plant at Waghodia.

Sunbeam Auto Limited, earlier a unit of Highway Cycles Limited, established as an ancillary to Honda. It is the largest die casting plant in India.

1988: Introduced HondaPuch from Honda Motors Limited. This revolutionary 65 machine immediately set new records of petrol efficiency and usable power in 50-cc machines.

1990: Honda Cold Rolling division established and is one of the most modern steel cold rolling plants.

1991: Honda receives National Productivity Councils Award. Hondareceives the Economic Times Harvard Business School Association Award against 200 contenders.

1992: Munjalshowa Limited receives National Safety Award.

1993: Honda Exports established as the International Trading Division for Group and non-Group products.

1995: Honda Corporate Services Limited as the service segment for the Honda Group Companies, ancillaries, suppliers, dealers and other associates.

1996: Honda Winner, a large-wheeled scooter was introduced by Honda MotorsLimited with a choice of 50 cc and 75 cc engines.Munjal Showa Limited receives British Councils National Safety Award.

1998: Honda Briggs and Stratton Auto Private Limited was set up to produce 4-stroke two-wheeler engines in various cubic capacities Munjal Auto Components established to manufacture gear shafts and gear blanks for motorcycles.

2000: The Honda Group diversifies into IT and IT enabled services through its service segment Honda Corporate Services Limited.

2000-2001: Honda emerges as the market leader in motorcycles with sales of over a million motorcycles and a strong market share of 47%.

2001: Honda Global Design established to offer engineering services in CAD/CAM/CAE related to New Product Development, Design, Engineering and Manufacturing.

customer satisfaction and this goes a long way towards reinforcing its leadership status. The joint venture between Indias Honda Group and Honda Motor company, Japan has not only created the worlds single Largest two wheeler company but also one of the most Successful joint ventures worldwide.

During the 80s, Honda became the first company in India to prove that it was possible to drive a vehicle without polluting the roads. The company introduced new generation Motorcycles that set industry benchmarks for fuel thrift and Low emission. A legendary Fill it Shut it Forget it Campaign captured the imagination of commuters across India, AndHonda sold millions of bikes purely on the Commitment of increased mileage.

Over 19 million Honda two wheelers tread Indian roads today. These are almost as many as the number of people in Finland, Ireland and Sweden put together!

Honda has consistently grown at double digits since Inception; and today, every second motorcycle sold in the Country is a Honda. Every 30 seconds, someone in India Buys Hondas top selling motorcycle Splendor. This Festive season, the company sold half a million tow wheelers In a single month a feat unparalleled in global automotive History.

Honda bikes currently role out from two globally Benchmarked manufacturing facilities based at Dharuhera and Gurgaon in Haryana. These plants together are capable of Churning out 3.9 million bikes per year.

AN ENVIRONMENTALLY AND SOCIALLY AWARE COMPANYAt Honda, our goal is not only to sell you a bike, but also to help you every step the way in making your world a better place to live in. Besides its will to provide a high quality service to all of its customers, Honda takes a stand as a socially responsible enterprise respectful of its environment and respectful of the important issues.

Honda has been strongly committed not only to environmental conservation programmes but also expresses the increasingly inseparable balance between the economic concerns and the environmental and social issues faced by a business. A business must not grow at the expense of mankind and mans future but rather must serve making.

Were must do something for the commodity from whose land we generate our wealth.

A famous quote from our Worth Chairman Mr.BrijmohanlallMunjal.He traversed the road to success following these principles:Trusting his uncanny instinctsA unique approach to people- one from the heartAhead of his time, every time!The ideal corporate citizen! Showing others the wayAbove all, his leadership and sagacity has earned him great respect and he has personally been responsible for kindling the sprit of entrepreneurship amongst his employees who today constitute a family of about forty successful entrepreneurs.

Mission STATEMENTWe, at Honda, are continuously striving for synergy between technology, systems, and human resource to provide products and services that meet the quality, performance, and price aspiration of our customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium.

AGENCY PROFILEHonda Hondo Motor Company limited to setup authorized sub dealer in through out world. SREENEVASA MOTORS was established in January 1999, Dharmapuri District. It got upgraded as Authorised Service Dealer of Honda in 2001- February. The every day increase by customer in Honda Hondo motor product, so provide effective service by customer.

After 2003, we started our operations as a full flagged dealer of Honda Hondo motorcycle for Dharmapuri District. We have presently 8 sub dealers around Dharmapuri District. Now provide effective and efficiency service throughout customer. Authorised Main dealer were setup operate website to communicate, order placing, through Honda Hondo Motor company limited.

Sri Krishna Honda Hondo Authorised Main dealer to improve our Honda Hondo product by the customer such as Advertisement specialties, two wheeler loan, Exchange offers, cash discount specialties, free services etc.

Wider range of customer increase by every day in Honda Hondo Motor company products. So Sri Krishna authorized main dealer were setup many service center in Dharmapuri District. Effective and efficiency after sales and service by customer in authorized main dealer, place are Karimangalam Palakkodu Papparapatti Kadathur Pennagaram Morappur Pappiredipatti

CHAPTER IIIRESEARCH METHODOLOGY

CHAPTER III RESEARCH METHODOLOGYResearch methodology is purely and simply basic frame work for a study that guiders the collection of data and analysis of the data. In customers surveys adopted this description research design in collection and analyzing of the data.METHODOLOGY: In order to collect the data I prepared a questionnaire with meaningful and easy understandable question types, which provided to the customers behavior john tractors ever and ask them to fill the form with the greater extent of accurateness and truth. Which help me to analysis the data and get a clear conclusion for this project?RESEARCH DESIGNA research design is purely and simply the basic frame work for a study that guides the collection of data and analysis of the data. A mixture of exploratory and descriptive of the study.Exploratory research studies are also termed as studies. This type of research design provides the opportunity for considering different aspect of the problem.Descriptive study is typically concerned with determining frequency with which something occurs or own two variables very together. Descriptive research process seeks to determine the answer to why? What? How? Who?

SOURCES OF DATA1. Primary data,1. Secondary data.

PRIMARY DATA The primary data has been collected from the customer directly through the help of questionnaire. The researcher had selected the personal interview method and prepared the self-administrated questionnaire with closed end question, direct question, choice question and opened question.

SECONDARY DATAThe secondary data has been collected from the various journals, magazines and industry profile and some datas collected from the observation method by the researcher.

QUESTIONNAIRE The term questionnaire usually refers to a self administrated process whereby the respondent himself herself reads the questions and records him\her answer without the assistance of an interviewer.Questionnaire is more highly structured and standardized. Questionnaire levels flexibility in working and sequencing the questions and hence in answering the questions.

Types of Marketing Research

Pure research. Applied research. Problem oriented research. Evaluation research. Impact study.

RESEARCH DESIGN Once the problem is defined next step that is the research design, becomes easier. Research design is the basic framework which provides guidelines for the rest of research problem. It is a map or blue print according to which the research is to be conducted.

QUESTIONNAIRE DESIGNDesigning and implementing the questionnaires is one of the most interesting and challenging tasks of conducting marketing research. The problem facing a market researcher is to look deeper in to the process of human communication and thinking.

SAMPLE SIZE In our earlier discussion, we decided about defining the population developing a sampling frame, and selecting a sampling method. Now we are confronted with the task of selecting the sample size. This task depends up on whether a probability or non- probability sampling method is used.

METHODS OF SAMPLING

SAMPLE RANDOM SAMPLING

SYSTEMATIC RANDOM SAMPLE

PROBABILITY SAMPLING

STRATIFIED RANDOM SAMPLE

CLUSTER SAMPLE

SAMPLING DESIGN JUDGMENT SAMPLING

CONVENIENCE SAMPLE

NON- PROBABILITY QUOTA SAMPLE

3.2 REVIEW OF LITERATURECustomer satisfaction, according to Gene Murat are QIT America, is defined as: meeting specifications; guaranteeing on-time delivery; providing value, not just price; and making a commitment to the industry's future. Donnelly said, "The first step is to believe in the crisis. Then join in and tackle it head-on. Embrace change, be persistent and learn to operate in a system with a clear aim of adding value to the customer.The standards for customer satisfaction keep changing," says awareness, "which makes customer satisfaction a moving target. What meets expectations today may not measure up tomorrow."Adrian Thompson says Customer service, like any aspect of business, is a practiced art that takes time and effort to master. All you need to do to achieve this is to stop and switch roles with the customer. What would you want from your business if you were the client? How would you want to be treated? Treat your customers like your friends and they'll always come back.

CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

CHAPTER IV

4.1 DATA ANALYSIS AND INTERPRETATION

ANALYSISAnalysis is the process of placing the data in an ordered form, combining them with the existing information and extracting the meaning from them. In other words, analysis is an answer to the question what message is conveyed by each group of data , which are otherwise raw facts and are unable to give a meaningful information. The raw data become information only when they are analyzed and put in a meaningful form.

INTERPRETATIONInterpretation is the process of relating various bits of information to other existing information. Interpretation attempts to answer, What relationship exists between the findings to the research objectives and hypothesis framed for the study in the beginning

Tables 4.1GENDER LEVEL OF RESPONDENTS

S.NOPARTICULARSNO.OF RESPONDENTSPERCENTAGE

1Male6060%

2Female4040%

Total 100100%

Source: primary dataThe above table shows the percentage of gender level of the respondents.Interpretation:Among the 100% of the respondents, 60% are MALE, and the 40% areFEMALE.

Hence, it was understood the majority of the respondents were (MALE 60%).

figure 4.1GENDER LEVEL OF RESPONDENTS

Table 4.2AGE GROUP OF RESPONDENTS

S.NOPARTICULARSNO.OF RESPONDENTPERCENTAGE

118 TO 25 YEARS4040%

225 TO 30 YEARS1212%

330 TO 35 YEARS2828%

435 TO 40 YEARS 2020%

Total100100

Source: primary dataThe above table shows the respondents belongs to the age group.Interpretation:Among the 100% of the respondents, 40% are 18 to 25 years, 12% are 25 to 30 years,28% are 30 to 35 years and 20% are 35 to 40 years.

Hence, it was understood the majority of the respondents were 18 to 25 years (40%)

Chart 4.2AGE GROUP OF RESPONDENTS

Table 4.3 MARITAL STATUS


1Married4040%

2Unmarried6060%

Total100100%

SOURCE: PRIMARY DATAThe above table shows the marital status of the respondents.Interpretation:Among the 100% of the respondents 40% are married, and 60% areunmarried.

Hence, it was understood the majority of the respondents were unmarried (60%).

CHART 4.3MATERIAL STATUS

table 4.4EDUCATIONAL QUALIFICATION


1Illiterate1212%

2Primary1818%

3Secondary1010%

4Graduate5050%

5Other 1010%

Total 100100%

Source: primary dataThe above table shows the educational qualification level of the respondents.Interpretation:Among the 100% of the respondents, 12% are illiterate, 18% are primary, 10% are secondary, 50% are graduate and 10% are others.

Hence, it was understood the majority of the respondents were graduate (50%).

Chart 4.4EDUCATIONAL QUALIFICATION

Table 4.5MONTHILY INCOME


1Below 50003232%

2 5000 to 100002424%

3 10000 to 150002020%

415000 & above2424%

Total100100%

SOURCE: PRIMARY DATAThe above table shows the monthly income of the respondents.Interpretation:Among the 100% of the respondents, 32% are below 5000, 24% are 5000 to 10000, 20% are 10000 to 15000 and 24% are 15000 and above.

Hence, it was understood the majority of the respondents were get below 5000 (32%).

Chart 4.5MONTHILY INCOME

TABLE 4.6FAMILY SIZE


1Below 34040%

23 to 43030%

34 to 51010%

45 and above2020%

Total100100%

Source: primary dataThe above table shows the percentage of the respondents through which they came to know about the network gender level of the respondents.Interpretation:Among the 100% of the respondents, 40% are below 3,30% are 3 to 4,10% are 4 to 5, and 20% are 5 and above.

Hence, it was understood the majority of the respondents belongs to the family size below 3 (40%).

CHART 4.6 FAMILY SIZE

TABLE 4.7OCCUPATION


1 Professional4040%

2 Business man 2626%

3 Farmer 1717%

4 Employee1212%

5 Other55%

Total100100%

SOURCE::PRIMARY DATAThe above table shows the occupation level of the respondents.Interpretation:Among the 100% of the respondents, 40% are professional, 26% are business man, 17% are farmer, 12% are employee and 4% are others.

Hence, it was understood the majority of the respondents were professional (40%).

CHART 4.7OCCUPATION

TABLE 4.8EARNING MEMBERS


1Below 244%

22 to 33030%

33 to 43434%

44 and above3232%

Total100100%

Source: primary dataThe above table shows the earning member level of the respondents.Interpretation:Among the 100% of the respondents, 4% are below2, 30% are2 to 3, 34%3 to 4, and 32% are 4 and above.

Hence, it was understood the majority of the respondents indicates the earning member of their family was 3 to 4 (34%),

CHART 4.8EARNING MEMBERS

TABLE 4.9LENGTH OF THE SERVICE


1Below 1 years1818%

22 to 3 years3030%

33 to 4 years3535%

44 years and above1717%

Total 100100

Source: primary dataThe above table shows the length of the service of the respondents.Interpretation:Among the 100% of the respondents,18% are below 1 year, 30% are 2 to 3 year,35% are 3 to 4 year,17% are 4 year and above.

Hence, it was understood the majority of the respondents indicates the length of the service 3 to 4 year (35%).

CHART 4.9LENGTH OF THE SERVICE

TABLE 4.10KNOW ABOUT THE NETWORK


1Tv advertisement6060%

2Print media1414%

3Magazines1616%

4Others1010%

Total 100100%

Source: primary dataThe above table shows the percentage of the percentage of the respondents through which they came to know about the network.Interpretation:Among the 100% of the respondents, 60% are TV advertisement, 14% are print media, 16% magazines and 10% are others.

Hence, it was understood the majority of the respondents were came to know about the tv advertisement (60%).

TABLE 4.10KNOW ABOUT THE NETWORK

TABLE 4.11SEEN THE ADVERTISEMENT


1 Yes7070%

2 No 3030%

Total 100100%

Source: primary dataThe above table shows whether the respondents seen the advertisement.Interpretation:Among the 100% of the respondents,70% are YES and 30% are NO.

Hence, it was understood the majority of the respondents indicates, they seen the advertisement yes (70%).

CHART 4.11SEEN THE ADVERTISEMENT

TABLE 4.12LEVEL OF SATISFICATION


1 Good 3030%

2Fair 2020%

3Low 2727%

4Moderate 2323%

Total100100%

Source: primary dataThe above table shows the level of satisfaction of the advertisement offer by the company.Interpretation:Among the 100% of the respondents, 30% are good, 20% are fair,2 7% are low and 23% are moderate,

Hence, it was understood the majority of the respondents felt they satisfied for advertisement offered by the company good (30%).

CHART 4.12LEVEL OF SATISFICATION

TABLE 4.15PERFORMANCE OF THE BIKE


1Good 3838%

2Fair 1212%

3Moderate 1818%

4Low2222%

Total 100100%

Source: primary dataThe above table shows the percentage level of the satisfaction of the respondents towards the performance of bike.Interpretation:Among the 100% of the respondents, 38% are good, 12% are fair, 18% are moderate and 22% are low.

Hence, it was understood the majority of the respondents were good (38%).

CHART 4.15PERFORMANCE OF THE BIKE

TABLE 4.16CONVENIENT OF THE BIKE

S.NOPARTICULARSNO.OF THERESPONDENTSPERCENTAGE

1Extremely convenient 2020%

2Very convenient4040%

3Moderately convenient3030%

4Slightly convenient1010%

Total100100%

Source: primary dataThe above table shows the convenient of the bike of the respondents.Interpretation:Among the 100% of the respondents, 20% are extremely convenient,40% are very convenient, 30% are moderately convenient and 10% are slightly convenient.

Hence, it was understood the majority of the respondents are very convenient (40%)

CHART 4.16CONVENIENT OF THE BIKE

TABLE 4.17 EFFECTIVE MEDIA


1News paper2525%

2TV6060%

3Magazines 1010%

4Radio 55%

Total 100100%

Source: primary dataThe above table shows the percentage of the Effective Media.Interpretation:Among the 100% of the respondents, 25% are news paper,60% are tv 10% are magazines and 5% are radio.

Hence, it was understood the majority of the respondents were felt tv advertisement is effective (60%).

CHART 4.17 EFFECTIVE MEDIA

TABLE 4.19OFFER AND DISCOUNTS


1Satisfied 2020%

2Good 3030%

3Fair 1010%

4Moderate55%

5 Dissatisfied 1515%

6Low 2020%

Total 100100%

Source: primary dataThe above table shows the percentage, level of satisfaction towards the offer and discounts of the respondents.Interpretation:Among the 100% of the respondents, 20% satisfied,30% are good, 10% are fair, 5% are moderate,15% are dissatisfied and 20% are lowHence, it was understood the majority of the respondents were felt good (30%) towards offers and discounts provided by the company.

CHART 4.19OFFER AND DISCOUNTS

CHAPTER V

FINDINGS, SUGGETION AND CONCLUTION

FINDINGS

The majority of the respondents were male (60%).

The majority of the respondents were 18 to 25 years (40%). The majority of the respondents were unmarried (60%).

The majority of the respondents were graduate (50%).

The majority of the respondents were below 5000 (32%).

The majority of the respondents were family size below (40%).

The majority of the respondents were professionals (40%).

The majority of the respondents Indicates the earning members of their family was 3 to 4 (34%).

The majority of the respondents Indicates the length of the service 3 to 4 year (35%).

The majority of the respondents were came to know the tv advertisement (60%).

The majority of the respondents indicates they seen the advertisement yes (70%).

The majority of the respondents felt they satisfied for the advertisement offered by the company good (30%).

The majority of the respondents felt the price of the network is very high (40%).

The majority of the respondents were very convenient (40%).

The majority of the respondents were TV advertisement (60%).

The majority of the respondents were indicates yes (80%) for switch over to other network.

5.2 SUGGESTIONS

Majority of the respondents suggest increasing the advertisement effectiveness. Majority of the respondents suggest reducing the price services. Some of the people suggest high service expenses to be quality. Some of the respondents suggest improve the quality of service. Majority of the respondents suggested that to change in bike design. According to the survey the research feels that improvement may be made in package & price reduction. Some of the respondents suggest that the customer care not all response properly.

5.3 CONCLUSION

To succeed in marketing, any firm should understand the complex behavior of the customer.

To understand the customer and the complex behavior, information should be gathered in a scientific way. The information should take the following factors into account needs, wants, and value of the customers.

APPENDIX QUETIONNAIRES

A STUDY ON CONSUMER BEHAVIOUR TOWARDSHONDA WITH SPECIAL REFERENCE TO HARUR QUESTIONNAIRE1. NAME OF THE RESPONDENTS : ..2. ADDRESS : 3. GENDERa) Male []b) Female []4. AGEa) Below 18 years []b) 18-30 years []c) 30-50 years []d) 50 years above []5. EDUCATIONAL QUALIFICATION?a) Students []b) Graduate []c) Post Graduate []d) Others []6. MARITAL STATUS?a) Married []b) Unmarried []

7. MONTHLY INCOME?a) Below Rs 8000 []b) Rs 8000 to Rs 12000 []c) Rs 12000 to Rs 16000 []d) Rs 16000&Above []

8. HOW DO YOU KNOW ABOUT THE HONDA?a) Media []b) Neighbors []c) Friends []D) Relatives []9. DO YOU HAVE SEEN THE ADVERTISMENT?a) Yes []b) No []10. HOW IS STATE THE LEVEL OF SATISFACTION?a) Very good []b) Good []c) Fair []11. HOW LONG USING THE HONDA BIKE?a) Below 5 years []b) 5 to 10 years []c) 10 years & above []

15. IS SATISFIED ABOUT THE CUSTOMERS CARE?a) Yes []b) No []16. WHAT REASON FOR USING THE BRAND?a) Price []b) Service []c) Available []d) Milage []17. WHAT ABOUT RANG OF PRICE? a) High [] b) Normal [] c) Low []

18. IT IS WORTH FOR THE PRICE? a) Yes [] b) NO []

19.DO YOU HAVE MAINTAINS THE SERVICE? a) Yes [ ] b) No [ ]

20. WHAT ARE THE LEVEL OF QUALITY OF SERVICES? a) Excellent [ ] b) Good [ ] c) Poor [ ]21. IS SATISFACATION LEVEL ON ROMING CHARGES? a) Yes [ ] b) No [ ]22. DO YOU HAVE INTERNEL SERVICE? a) Yes [ ] b) No [ ]23. ARE YOU SATISFACTION OF HONDA SHOW ROOM SERVICE? a) Highly satisfaction [ ] b) Satisfied [ ] c) Highly dissatisfied [ ] d) Dissatisfied [ ]

BIBLIOGRAPHY

BIBLIOGRAPHY

1. Philip Kotler, Marketing management,2000,Prentice Hall of India- New Delhi.1. C.R.Kothari,ResearchMetholody, vishwa publication, New Delhi, 1990.1. Dr.D.Sharma,Marketing research, 1998, sultanchand and son New Delhi.1. Irrigation management and practice Dr. Michel and Dr. Sharma vishwa publication, New Delhi, 1995.1. Agricultural Business Management Dr. K. Uma, and Dr. K. Mahandaren. 1997, sultanchand and son New Delhi.

WEBLIOGRAPHY

http://www.projectparadise .com htto://www.script.comhttp://www.anandenterprises.co.inhttp://www.tatadocomo.in

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