Around the Twitter World in 60 Minutes
-
Upload
techsoup-global -
Category
Education
-
view
1.294 -
download
1
Transcript of Around the Twitter World in 60 Minutes
![Page 1: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/1.jpg)
talks!
Around the Twitter World in 60 Minutes March 16, 2010Audio is only available by calling this number:Conference Call: 800-950-1454; Access Code: 6339392
Sponsored by
![Page 2: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/2.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
![Page 3: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/3.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
You are being recorded…
• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Emerging Tech Forum:– tinyurl.com/y8vw9gz
• Twitter hashtags: #techsoup
![Page 4: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/4.jpg)
talks!
Around the Twitter World in 60 Minutes
Sponsored byPresenter: Allen Gunn, Executive DirectorAspiration
![Page 5: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/5.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Today’s Speakers
Kami GriffithsTechSoup
Assisting with chat questions: Kevin Lo & Elliot Harmon, TechSoup and Matt Garcia, Aspiration
All presentation content is Creative Commons licensed :)
Allen Gunn (Gunner)
Aspiration
![Page 6: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/6.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Who is this webinar for?
• This is an overview of essential facts and best practices regarding Twitter– Focus is on organizational accounts– “Stuff we wish we'd known at the start”
• Most valuable to folks starting out on Twitter, or those with accounts that want to learn how to better use it.
• Less valuable for Twitter “power users”, though we welcome your feedback
![Page 7: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/7.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
What is Twitter and how is it used?• Twitter is a messaging platform hosted
at twitter.com– Often referred to as “micro-blogging”– Severely over-hyped, but often useful
• Users “Tweet”140-character messages using a browser, cellphone or app.
• Other users “Follow” tweeters of interest, and see others' tweets in real time as they are posted
![Page 8: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/8.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
What’s the big deal about Twitter?• Twitter is a new way to engage your
online networks and keep allies updated on your work– Lighter-weight, more instant than email– Social network features propagate tweets– Mobile support can reach new audiences– 3rd parties can extend the platform– Unique, incremental step in online comms – It is not The Revolution.
![Page 9: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/9.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
What’s the big deal about Twitter?• Common follow-on questions
– Is Twitter going to be around in a 2 years?• Probably
– Do we need both Facebook and Twitter?• Likely, it depends on who you target
– Will Twitter replace email?• Nope, it complements it
– Is Twitter useful for our nonprofit?• Ask again in 55 minutes :^)
![Page 10: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/10.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
A brandy new Twitter home page
![Page 11: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/11.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Customizing your Twitter account• How can you make it your own?
– Supply a URL and short biography– Upload a profile image (your “icon”)– Select a theme and/or background image
to better brand your page– Link your account with your mobile phone– Add geographic location to your tweets– Change your privacy settings
![Page 12: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/12.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Essential Twitter Nouns
• Username: your Twitter identity– http://twitter.com/aspirationtech
• Tweet: a single Twitter status update• Follower: user who gets your tweets• List: collection of Twitter accounts
which can be followed as a whole• Trend: A commonly tweeted keyword
over the past hour, day or week
![Page 13: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/13.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Essential Twitter verbs
• Tweet: post a status update to be seen by all your followers
• Follow: add another Twitter user the list of users whose updates you receive
• Retweet: post a tweet from someone else for your followers to see
• Direct message: send a private tweet to a specific user
![Page 14: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/14.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
How do we get followers?
• Tweet good stuff :^)– Timely announcements– Program updates– Action alerts– Existential musings
• Retweet others and hope they reciprocate in kind– Twitter is an “attention economy”– Barter is the norm
![Page 15: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/15.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Advertise on all web pages
![Page 16: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/16.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Advertise in your email newsletter
![Page 17: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/17.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Add to email signatures
• Add to signatures
![Page 18: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/18.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
How do we get staff to Tweet?
• Integrate Twitter into organizational workflow. Encourage tweets about:– Event announcements– Press releases– New staff and staff recognition– Programmatic wins– Web updates, blog posts, eNewsletters– News, news, news about allies, allies,
allies
![Page 19: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/19.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
How do we get staff to Tweet well?• Have Twitter guidelines
– Establish a consistent organizational voice– Snarking about old milk in staff room
refrigerator is not a good public tweet
• Follow and study others– Note what you like about others' tweets
• Trust your gut, use common sense– It's a brave new world, but it's not brain
surgery, rocket science or pastry cheffing
![Page 20: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/20.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
How can we scale our Twitter use?• Start out using Twitter as a simple
announcement service• As followers grow, engage other users
as time permits– Respond to direct communications– Thank people for retweeting & mentions
• As your following becomes interactive, do intentional engagement– Action alerts, surveys, petitions,
questions...
![Page 21: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/21.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
What else should we know?
• Frequency of tweeting– It's okay to tweet once a day or several
times a week, just keep it real and sincere– Pay attention to your follower count
• Visibility of Tweets– Tweets are public by default– Treat them as permanent public record– Direct messages are private– You can “protect” your tweets, but...
![Page 22: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/22.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Who should own the account?
• A nonprofit's Twitter account should be owned by the organization– Contact email should be something like
[email protected] • Forwards to one or more staff members
– Don't use a specific staff address– Don't use a non-work email address
• Plan for different staff managing the Twitter account over time
![Page 23: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/23.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
What is “URL Shortening”?
• One of the most useful things you can do in Twitter is share or publicize links
• But with a limit of 140 characters, URL's can take up the whole tweet, or not even fit
• There are many “URL Shortening Services” that produce tweet-friendly URL's
![Page 24: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/24.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
What is “URL Shortening”?
• Example– http://aspirationtech.org/publications/manifesto
• Can be shortened to– http://bit.ly/duOq0s – Tweet: Read our manifesto! http://bit.ly/duOq0s
• Shortening tools– http://bit.ly – Great analytics– http://tinyurl.com – The original– ...and dozens of others
![Page 25: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/25.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
What is a “hashtag”?
• Hashtags are specially marked keywords inside of tweets that indicate the topic of the tweet– Not unlike a subject line in email
• Use # to indicate a hashtag, – #nptech, #costarica or #healthcare
• Example from twitter.com/inveneo:– #Haiti Update - 1st long-distance WiFi Internet
link up for @SaveTheChildren, second one coming up soon http://ow.ly/Zsgj
![Page 26: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/26.jpg)
![Page 27: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/27.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
What are Twitter lists and do I care?• Lists are collections of Twitter accounts
which can be followed as a unit• Why do I care?
– Good way of grouping what you follow– Establish thought leadership in topical
areas• Unique, valuable lists build higher visibility
– Being on other users' lists increases organizational visibility
![Page 28: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/28.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Twitter conventions
• Twitter has many conventions that have been established by users
– When you mention a user, precede their name with @
• “listening to @aspirationtech give a groovy webinar”
– To complain about something that doesn't work properly, use #fail
• “#sfmuni 24 bus 45 minutes late #fail”
![Page 29: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/29.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
What about “Phishing” on Twitter?• Phishing: tricking users into divulging
passwords and other personal data• Phishing tweets might try to
– Impersonate a friend or organization– Get you to click on malicious links– Visit a Twitter look-alike page and
supply user name and password
• It's a brave new ever-changing world– Think thrice before you click
![Page 30: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/30.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
How do I know if it's working?
• Use “listening tools” to see where your tweets are propagating and how your issues/keywords are trending
• Examples of listening tools– Netvibes.com– Hashtags.org– Radian6.com
![Page 31: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/31.jpg)
![Page 32: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/32.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Tell me about other Twitter tools• Many tools are built on top of Twitter
– Client apps to manage messages– Search tools to explore content– Tweet schedulers to queue up tweets– Petitions to build network support– Fundraising tools to accept donations– Analytic tools to track how you're doing
![Page 33: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/33.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Twitter Tools
• Client applications– Work like email clients, only for Tweets– Tweet without a browser or phone– Group users and filter incoming tweets
• Examples– HootSuite– Tweetdeck– Seesmic– Brizzly
![Page 34: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/34.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Twitter Tools
• Search tools– See who's Tweeting about your org,
your issues, or other terms of interest
• Examples– search.twitter.com– tweetscan.com– wefollow.com– ...and dozens of others
![Page 35: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/35.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Twitter Tools
• Schedulers– Let you pre-load Tweets in advance– Schedule Tweet times in the future
• Examples– Twuffer– FutureTweets– Hootsuite
![Page 36: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/36.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Twitter Tools
• Petition tools– Propagate petition themes through the
Twitter network– Impact and value subject to debate– But, good awareness raising tool
• Examples– TwitPay – take donations via PayPal– GiveATweet – via NetworkForGood
![Page 37: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/37.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Twitter Tools
• Analytics– Track how users and topics are trending– Track geographic patterns– See what specific users say on #topics
• Examples– Tweetmeme– Hootsuite– TwitterAnalyzer
![Page 38: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/38.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Good Nonprofit Twitter examples• Three nonprofit tweeters we follow are– @kabissa– @wiserearth– @inveneo
• Other good nonprofit-relevant tweeters include – Beth Kanter, @kanter– Ash Shepherd, @tacs_npower– Britt Bravo, @bbravo
![Page 39: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/39.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Good Nonprofit Twitter examples• Our criteria– Tweet useful materials interesting to the
audience– Reply and retweet often to build
community– Good use of lists
• Also check who they follow and who they retweet
![Page 40: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/40.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Resources
• Twitter toolboxes on Social Source Commons– http://bit.ly/aJ243P
• Idealware – Good social media review– http://www.idealware.org/articles/
![Page 41: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/41.jpg)
talks!
Questions?
Submit your questions using the chat box.
![Page 42: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/42.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Continue the Discussion…
• Additional questions can be answered by posting in the Emerging Tech Forum:– tinyurl.com/y8vw9gz
![Page 43: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/43.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from
your colleagues– Browse upcoming events and conferences
![Page 44: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/44.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Upcoming Webinars
• Is Salesforce CRM Right for Your Organization? – Thursday, March 25, 11 a.m. Pacific time
• Finding the Perfect Donor Database in an Imperfect World – Thursday, April 15, 11 a.m. Pacific time
![Page 45: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/45.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Vote for TechSoup Global!
• We are finalists in the Financial Times/Just Means Social Innovation contest. Winning the contest would mean we can increase TechSoup’s visibility and continue to support programs like this free webinar!
• Visit http://bit.ly/6rR5nC to vote• Tweet about this contest to your
followers using the above url
![Page 46: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/46.jpg)
Around the Twitter World in 60 Minutes Conference Call: 800-950-1454; Access Code: 6339392
Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.
For more information: pages.readytalk.com/techsoup.html
![Page 47: Around the Twitter World in 60 Minutes](https://reader030.fdocuments.in/reader030/viewer/2022032514/55d4a60ebb61ebbd078b45b9/html5/thumbnails/47.jpg)
talks!
Thank you! Please complete the post event survey!
Kami Griffiths, [email protected], 415-633-9392