ARN Web Report 2017 - auto-retail.co.uk€¦ · Autotrader phone calls vs emails, live chats and...
Transcript of ARN Web Report 2017 - auto-retail.co.uk€¦ · Autotrader phone calls vs emails, live chats and...
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ARN Web Report 2017
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Steve Johnson Tristan Young
Round of applause
Thespeakers
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Agenda The winners
Response update
Website of the future
The dealer of the future
Key takeaways
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30 Manufacturers
79%
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50 Franchise Retailers
86%85%
84%
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25 Car Supermarkets
76%87%92%
(upfrom83%)
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Response Times - Retailers
2015–24%2016–41%
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Response Times - Supermarkets
43% - 2015
2015–43%2016–43%
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Response from Autotrader
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Autotraderphonecallsvsemails,livechatsandsearchesduring2016
Hourly Daily
190dealers,18brands,over190,000interactions
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The retail web site of the future
ReturnonSales
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The retailer of the future – car sales
Commodity Unique
Newcars Pre-reg
Online/remotesales
Theolderthecar
Needtoinspect
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The retailer of the future – after sales
Electric Hybrid
LittlemaintenanceMcdonaldisation
Combustionengine
Needtoinspect
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How to slow down the future?
Brand?Location-maybe
Customerservice-yes
Price?
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Is winter coming?
Est1884MktCap£4.8Bn979stores
Est2000MktCap£4.8Bn0stores
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Three takeaways
WhatareCarPeopledoing?
Speedofresponse
Howtousetechnologytoautomatemanualprocesses
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Thank you