Armbands Updated 02/24/15. Confidential property of Belkin International, Inc. Unlawful to copy or...
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Transcript of Armbands Updated 02/24/15. Confidential property of Belkin International, Inc. Unlawful to copy or...
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.2
Smartphone Armband Market Share (Oct-14)
Oct 2012
Nov 2012
Dec 2012
Jan 2013
Feb 2013
Mar 2013
Apr 2013
May 2013
Jun 2013
Jul 2013
Aug 2013
Sep 2013
Oct 2013
Nov 2013
Dec 2013
Jan 2014
Feb 2014
Mar 2014
Apr 2014
May 2014
Jun 2014
Jul 2014
Aug 2014
Sep 2014
Oct 2014
Belkin
0.69462775721439
0.732553808320179
0.697358408396067
0.732848282268182
0.738112583155603
0.749352180816285
0.696103003276417
0.731498873852936
0.734391094044294
0.751301159621342
0.749260658241535
0.703647892612954
0.72947475195817
0.695574420597696
0.672117752949685
0.694182157262777
0.672328656915071
0.637296502443826
0.617061743902281
0.610719087904876
0.597016200171495
0.59688421470124
0.618670417395262
0.654890969406238
0.704975170972871
Yurbuds
0 0 0 0 0 0 0 0 0 0 0 0.005828185244270
99
0.008298313545498
31
0.009652812614527
33
0.027457820813147
5
0.034919182387247
2
0.045556263181780
8
0.061293405397462
6
0.078390164791725
4
0.078525960833308
3
0.085063441345065
7
0.086666753887546
8
0.081324400758378
2
0.081556159175621
4
0.063312670453804
5
iHome
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.041280912471091
2
0.044613490110884
5
0.044322375741554
7
0.046880792004179
9
0.067229097192179
2
0.080201339109980
1
0.075477979765404
8
0.062200411547664
1
LifeProof
0.098266003762509
5
0.088042854445887
7
0.112804670691112
0.117527864670493
0.126254192576256
0.112169607348881
0.185019057992956
0.17318487546325
0.192461307871762
0.18278180924419
0.181552734118368
0.165720971177858
0.140598022153301
0.182647267273405
0.162449431037997
0.163674969724093
0.184479244901119
0.170838152528584
0.158452422650343
0.160815011771706
0.169383169498908
0.158406539113611
0.13185116821
96
0.097527744112842
2
0.059818640096052
7
New Balance
0 0 0 0 0 0 0 0 0 0 0 0.071671293016630
7
0.073855906066991
9
0.068732016544888
7
0.093684393780242
7
0.078485037803257
4
0.076695158847134
9
0.069950918913797
5
0.081707068682331
2
0.083743770077890
7
0.079241842461453
7
0.073488080327000
2
0.072740136893238
9
0.072533618779411
9
0.053568278059701
6
5.0%
15.0%
25.0%
35.0%
45.0%
55.0%
65.0%
75.0%
Source: NPD Oct 2014
Belkin share rose back to 70% post iPhone 6 launch!!!
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.4
Sport-Fit Armband for iPhone 6$24.99 SRP
Clear screen
protection
Adjustable fitted strap
Hand washab
le fabric
Sweat protectionBlacktop
• Lightweight, breathable material
• Adjustable strap • Clear screen protection
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.5
Additional Colorways
Fuchsia TopazLimelight
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.6
*NEW* Sport-Fit Armband, iPhone 6 (New designs)$24.99 SRP
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.
Sport Fit+ Armband for iPhone 6 and 6+$29.99 SRP (iPhone 6) / $34.99 SRP (iPhone 6+) Clear screen
protection
Hand washable
fabricSweat
protection
Strap catch
Adjustable fitted strap
Card & cash pocket
on back of armband
Perforated arm strap for better
breathability and comfort
• Pouch for key or emergency cash• Lightweight, breathable material• Adjustable strap• Clear screen protection• Hand-washable
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.8
Additional Colorways
Fuchsia TopazLimelight
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.9
*NEW* Sport-Fit Plus Armband, iPhone 6 (New designs)$29.99 SRP
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.10
*NEW* Sport-Fit Plus Armband, iPhone 6 Plus (New designs)$34.99 SRP
Card & Cash Pocket on back of armband
Adjustable fitted strap
Strap catch
Perforated arm strap for better breathability and comfort
Clear screen protection
Hand washable fabric
Sweat protection
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.11
Slim-Fit Plus Armband for iPhone 6$34.99 SRP
Reflective track for increased safety
Clear screen protection
Cord management
loop
Adjustable fitted strap
Hand washable
fabric
Adjustable fitted strap
Sweat protection
Strap catch and
quick set strap
Card & cash pocket
on back of armband
Perforated arm strap for better
breathability and comfort
Blacktop
• Lightweight, breathable material • Slimmer adjustable strap • Comfortable, easy to adjust loop
design• Clear screen protection • Hand-washable
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.13
*NEW* Slim-Fit Plus Armband, iPhone 6 (New designs)$29.99 SRP
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.14
Armband Comparison - Features
Features Sport-Fit ($24.99) Sport-Fit Plus ($29.99) Slim-Fit Plus ($34.99)
Sweat Protective Hood X X X
Adjustable Strap X X X
Screen Protection X X X
Hand Washable X X X
Key/Card Pocket X X
No-slip Strap X X
Cord Storage X
Reflective Accents X
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.15
*NEW* Clik Fit Armband, iPhone 6
Features
• Easy clip in, clip out functionality• Fully protective everyday case total
access to screen, buttons, & ports
MSRP $49.99
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.17
*NEW* Sport-Fit Armband, Samsung (new device)$24.99 SRP
Clear screen protection
Adjustable fitted strap
Hand washable
fabric
Sweat protection
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.18
*NEW* Sport-Fit Armband, Samsung (new device)$24.99 SRP
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.19
*NEW* Sport-Fit Plus Armband, Samsung (new device)$29.99 SRP Card & cash pocket
on back of armband
Adjustable fitted strap
Clear screen protection
Hand washable
fabric Sweat protection
Strap catch
Perforated arm strap for better breathability and comfort
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.20
Additional Colorways
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.21
*NEW* Sport-Fit Plus Armband, Samsung (new device)$29.99 SRP
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.22
*NEW* Slim-Fit Plus Armband, Samsung (new device)$34.99 SRP
Adjustable fitted strap
Cord management
loop
Strap catch and quick set strap
Card & cash pocket on back of armband
Hand washable
fabricSweat protection
Reflective track for increased safety
Perforated arm strap for better
breathability and comfort
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.23
Additional Colorways
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.24
*NEW* Slim-Fit Plus Armband, Samsung (new device)$34.99 SRP
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.
Clear screen protection
Adjustable fitted strap
Hand washable fabric
Sweat protection
Devices, 4.9” and Smaller• iPhone 4, 5, 6• Samsung S4, S5• Samsung S5• HTC One M8• Nexus 5• Xiaomi Mi 3
*NEW* Universal Armband, Small
Fuchsia
$24.99 SRP
Blacktop
Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.
Clear screen protection
Adjustable fitted strap
Hand washable fabric
Sweat protection
Devices, 4.9” to 5.5”• iPhone 6 Plus • Samsung Note 2,3, 4• LG G3• Xiaomi Redmi Note
*NEW* Universal Armband, Large
Fuchsia
$29.99 SRP
Blacktop