Ark group australia august 2011
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Transcript of Ark group australia august 2011
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Engaging with the community through social media and technology -Dionne Lew-Director, Corporate CommunicationsAugust 2011
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Who are VicRoads?
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Knowing the customer
Who are our customers? What do they want from us? How do they want it? When?
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Old meets new
Traditional marketing
New and emerging technology and channels
10% of our web traffic is from mobiles– Expected to be 50% in
2013
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The result
Social media strategy
Policies
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Digital Strategies
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Direct Route to Licence Town
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Gaming
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Online campaigns
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Stretching the elastic
Medical
Air traffic
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Melbourne International Film Festival
2010
2011
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Customer service
YouTube
– Multiple languages
– Drive online transactions
Burmese Mandarin Spanish
Vietnamese
Arabic
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Stakeholder Engagement
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Procurement
Two-way communication/transparency
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Facebook and twitter
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Traffic
VicTraffic
LiveDrive
Clearways app – SmartPark
www.vicroads.vic.gov.au/apps
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Outcomes
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Where we are at
210% increase in demand from mobile phones in 2010
640,000 YouTube views
1,487 followers on twitter
720,000+ visits per month
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Coming soon
Emergency map Cyclists’ app Freight app Move transactions online Online logbooks for learners