Arizona Governor’s · Expedition Foodie. The Ultimate Storytellers: Travel Writers and Editors....
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Transcript of Arizona Governor’s · Expedition Foodie. The Ultimate Storytellers: Travel Writers and Editors....
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Arizona Governor’s Conference on Tourism
2019
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Economic Impact
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SPENDING JOBS
EARNINGS TAXES
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GENERATED IN 2018
$24 BILLION
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DOLLARS PER DAY
$67 MILLION
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$1.0BILLION
STATE
LOCAL
$1.1 BILLION
FEDERAL
$1.5 BILLION
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TOTAL TAX
$3.6 BILLION
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2018 Advertising
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Outside Magazine
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Travel + Leisure
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ADVERTISING EFFECTIVENESS
815,000 incremental trips
$1.4 Billion in travel revenue
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RETURN ON INVESTMENT
$32.00 in state and local tax revenue for
every $1.00 invested
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Sunshine to Share
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Expedition Foodie
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The Ultimate Storytellers: Travel Writers and Editors
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FY20 Strategic Marketing Outlook
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INCREASE IN FUNDING
$1.1 MILLION
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FY20 AGENCY GOALS
Dallas as a new Target City
Wine Industry Strategic Marketing Plan
Mega Events Support
Destination Management Plan
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Thank You!