The Investor Relations Company

2011

TRANSPARENCY USING ONLINE REPORTING

Online Annual Report

Reproduction and distribution of this material without the express written consent of ARINDON is strictly prohibited.

PDF’s are a conversion of the original printed version.

PDF’s are:

• not optimized for long documents to be view on a computer screen.

• time consuming to download

• wasteful to print

• not preferred by professional investors

What’s wrong with PDF annual reports?

“Have to zoom in to view this...”

“This chart has been cut off, requires vertical scrolling...”

“To see the rest of this table, requires horizontal scrolling..”

“Imagine scrolling 254 pages to read the annual report…”PDF’s are not user friendly

Global best Practice Online HTML Annual Reports for Public Listed Companies

The alternative is Online Annual Reports

Benefits

• Savings of over 45% of print costs• Up to 75% reduction is paper print

COST SAVINGS

• Highly useful for reference with quick and easy method for investors and analysts to find information

• Drive traffic to your IR /corporate site with a searchable online annual report that can be indexed by search engines such as Google, Yahoo and Bing

• Ability to reference and quickly link to documents and relevant information• Easy to attach financial data documents in Excel format• Site tools to attach PDFs of the relevant sections of the printed annual report to the page• Interactive charts and financial statements with printer friendly and email capable pages

EFFICIENCIES

• Video and audio capability enabling investors to understand key messages quickly• Ability to connect to the rest of the Internet via social networks such as Facebook, Twitter,

Slideshare and YouTube

ENHANCEMENT

Online annual reports are the choice for best practice online corporate reporting and disclosure. Our online annual report solution converts your printed annual report into a fully browse-able website in full HTML.

Communicate better with investors Unlike traditional methods of making the annual report available online via scanned images or PDFs, our online annual report websites provide a faster and easier ways for both institutional and retail investors to retrieve information from the annual report.

Online annual reports opens possibilities Our online annual report websites can help get your key messages across to investors by utilizing multimedia tools such as audio or video that may not be possible with a printed annual report or PDF version..

Best Practice for online disclosure

OAR lite & Premium

LITE PREMIUM

20 Working Days 40 Working Days*

Pre-designed web template

Customised layout to mirror Published

annual report

* For premium OAR, the existing Annual Report and scope the design concept will be taken into consideration. For examples of customised IR design see RBS (http://annualreport2009.rbs.com/microsites/annual-report-2009/index.html). Please note that the pricing does not include the production of web tv/videos. Hong Bao media www.hongbaomedia.com is our partner for financial media production.

Business DaysTimeline

OptionsBenefits

See a 2minute video illustrating how much faster our online annual report are compared to PDFs. It can be viewed at: http://about.online-ar.com

• Research has shown that the average investor spends 3 minutes on your annual report.

• 3 minutes to concisely communicate the important information and performance of your company

• Does your annual report pass the test?

SOURCE: Corporate PRM, UKPicture: http://www.rentvine.com/

The 3 minute test…

Investors are on the move. Your corporate information should be accessible anytime, anywhere.

Some rights reserved by JohnSeb

Why Online Annual Reports!

Investors are online• 75% of portfolio managers use corporate and IR websites weekly if not daily. {source: Rivel Research}

• 47% of investment professionals find IR Web sites very or extremely important. {source: AIMR survey}

• 45% of US portfolio managers say that a company’s corporate site has a substantial impact on their perception of that company. {source: Rivel Research}

Some rights reserved by Matts Macintosh

Why Online Annual Reports!

Best practice for online disclosure

Communicate better with investors

Open up possibilities

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Reach Serious Investors

“…Investors who consider annual reports to be the most credible source of investment research are investors who

become long term shareholders…”

Promote a greater understanding of your company

Use audio, video, charts, copy, presentations, spreadsheets and attachments.

Case Study: Maybank

Use audio and video to deliver key messages effectively

Malayan Banking Berhad’s CEO’s Video Statementwww.maybank.com

Make finding information fast and easy

Investors who consider annual reports to be the most credible source of investment research are investors who become long term shareholders however, they find PDF annual reports are time consuming to download, difficult to view on screen and wasteful to print out.

Why online annual reports? Most stakeholders prefer online reports as they are accessible at all times, whether at work, at home, or even on their mobile devices. They are easy to use and quick to retrieve information. Your corporate information can be accessible any time, anywhere.

Bring your annual report to life Our online annual reports allows investors to navigate through the annual report with ease. By cross-referencing and providing quick links to documents and related information, our structure makes information readily available. Our user interface and accessibility features ensure that the online annual report is easy to use, comprehensible, and viewable to a multitude of users.

Producing an interactive online annual report ultimately saves money and time by reducing print run and postage requirements. Additionally, online reports are environmentally friendly!

What we’ve learnt from stakeholders?

“…but it’s important to recognize that prospective investors typically have very low levels of motivation. They’re not inclined to endure difficulty accessing your company’s information. Because they don’t have a stake in the company yet, and because there are many other companies competing for their attention, they have little incentive to waste time with companies that can’t be bothered to provide a good user experience…”

- IR Web Report

PDFs are detrimental to your company’s ability to communicate and attract investors

See where we’ve made a difference:- On the homepage, there’s a link to the online annual report

www.maybank.com

WHY ARINDON:

Internal IR PR/IR Agency

• Inward looking• Oriented to internal

mandates and prioritiesFocus

• Event driven advice• Primarily reactive

• Acts as an extension to the firm with aligned interest

• Limited IR competenceService• Lacking industry credibility• Self promoting

• Credible/dedicated team• Depth of IR experience• Sell /buy side friendly• Consults & implements IR programmes

• Constrained by internal resources likely 1 personCapacity • Generalists • Only one team [The A-Team]

• Dependent on workflowDelivery • Reactive• Bahrain based offering greater access• Proactive

• Generally geared to company and to industryInsight

• Dependent on sectors served and leverage of

learning

• Maximum insight due to exposure to various industry sectors and organisational structures

ARINDON

We believe in working in partnership as part of a unified team where we both benefit from the success and share in the endeavours to produce tangible

results.

..and this works for ARINDON because we are kept interested, involved and concerned with the client’s long-term growth and success in the Arabian Gulf.

Coordinates

Manama Centre, Suite 705,Government Avenue, ManamaKingdom of Bahrain

) +973 3300 1073

P.O. Box 18368, Manama, Manama Kingdom of Bahrain

partners@arindon.com*

+

www.arindon.com

Disclaimer

Whilst care is taken to ensure the accuracy of the content contained within this document, it is provided on the understanding that no responsibility attaches to

ARINDON and we shall not be liable under our current contract or otherwise for any consequential loss or damages which arises out of or in connection with the

supply of the information contained herein.