ARIEL

The most geilivable RPG game

Tangled in 2011!!! You don’t know that?! You are out !

HI Let’s seeDemographics: our primary market is youth market(16~19) this group is attractive to marketers of games computers and cell phones. Secondary market might be allowance market(10~15)& postsecondary market(20~25)

psychographics :the teenagers and younger , they would notice the RPG game based on the movie they like,and our game can be played in the iphone,ipad,itouch and computer. that is the way they played.

Geographic : most of our customers are come from the urban. They can get more informations and they would more notice the game than other areas

• Gender: Both men and women, especially for the girls. Every girl has a dream of being princess, if the daughter or the girlfriend want，men would satisfied them.

• Family life cycle :single or married but no children.

• Income level: our service will not be very expensive, almost everyone can pay for it

• Ethnicity and culture: our service will supply 3 offical languages modes , Chinese English and French. our promotion needs to be bi-lingual,and the advertisement should show the

~Product mix~

• 1 my game would have own official web set, you are supposed to download the game, we get money from the rate of click

• 2 when the game are successes in the web, we would sell it to the app store or the Android.

• 3 Therefore ,you can play it on both web set and apple product like ipad,iphone and so on

~Price &place mix~

~promotion~1.Via the internet advertisement

2.Sell the doll of the game

3.Put the poster in the net bar and some public place

4.Invite the superstar represent the character ofGame

5we would have test mode.

conclusion

• Our product is a RPG game, you can role-play the character of the game.

• Our target market is the teenager, because they have time to plat game and their parents would support their income.

• The most important of our product is the promotion, how to let people receive it and like it is the problem for us.