AREA socialWhat’s in your area?

[We believe the future for social e-commerce in the informal gray market is global & hyper-local]

Hyper-local social commerce is a non-existent field currently

Social commerce is currently worth $30b worldwide & $14b in the US by most estimates.

The online classified ad industry is projected to be $14b in 2015

OPPORTUNITY in a $10T informal marketNOTE: Facebook, Twitter, Pinterest, G+, Instagram have not yet figured out how to successfully let users sell through their respective platforms, and do not focus on localized social efforts. NextDoor is the closest thing to Area.social, but again does not focus on commerce or search.

Craigslist is boss• 50 billion page views/month• 80 million classified ads/month• 60 million unique “users”/month• $300m in job posting revenue

The online market trend for classified ads is based mostly on ancient searchable listings that amount to little more than ecommerce sites focused on vertical markets – with the exception being Craigslist.

How do locals let their community know they have something to offer easily, efficiently, & painlessly?Location based micro-entrepreneurs looking for additional income don’t want to spend the time creating a website and driving traffic, attracting a social media following, or dealing with spam emails. They rely on friends, family, and Craigslist to get the word out and attract business.

PROBLEM: HUGE INFORMAL MARKET, BUT NO GREAT SOLUTIONS CATERING TO IT ONLINE

Since 2005 Craigslist has been the primary solution for locals to buy and sell to each other online

1. Complicated social media is not a good solution for micro-entrepreneurs to advertise in their area

2. Communication via email is very frustrating for sellers and buyers

3. Seller listings are buried quickly

4. No trust between anonymous buyers and sellers

5. No real mobile solution with push notifications.

6. Buying second hand items from locals online remains painful and stressful for many.

1. CATEGORIZED AND OPEN TO THE PUBLIC COMMUNITY BASED ACTIVITY FEED WITH USER SET PARAMETERS IS FREE ADVERT FOR MICRO-ENTREPRENEUR

2. SELLER CAN REACH THE COMMUNITY EFFECTIVELY (SEARCH + SOCIAL PROVIDES EVERY SELLER WITH HOT LEADS LIKE NEVER BEFORE)

3. THE CONTENT THATMATTERS MOST TO THE LOCAL

SOLUTIONS = hyper-local activity feed + searchFull schematic of Area app without search results or messaging

1. ENCOURAGINGACCOUNTABILITY & TRUST

2. eCOMMERCEAVAILABLE TO EVERY USER

3. BUSINESS & eCommercePages AVAILABLE TO EVERY USER

4. A TRUE SOCIAL HUB WITH CLEAN AND FAMILIAR UI

SOLUTIONS: Social Profile with User Ratings = Trust

80 million classified ads1 million new job listings 200 million user postings in 100 topical forumsPER MONTH

Over 1 million business pagesOver 1 billion free profiles

Over 1.3 million sellers

Millions of brick & mortar listings

Over 50 million profiles

COMMERCE

SOCIAL

LOCAL

A

Newspapers

INSPIRATIONS

Google/YELP listings & e-commerce packages 1. Facebook Social Activity feed

sponsor/advertisement model

2. Google/YELP search model internal hierarchical ad

spots for business pages

3. e-commerce packages at $5-$10/month and

business listing offerings with analytics & special

features that let users advertise

From here to there, a four-pronged approach…

• Partnerships when and where it makes sense for API integration for “Area Updates” eg local news, amber alerts, college faculties, community projects, etc

• Leveraging Creativ Digital Media’s social media PR skillset and assets of 300k followers across various social media channels and blogosphere

• Craigslist forums and posting categories will give us targeted ads directly at our average user completely for free

• Hitting the streets and focusing on the tech savvy San Francisco Bay area for surveys, spreading awareness, and general street level tactics

The team: MOBISOFT INFOTECH & Creativ Digital Media Mobisoft Infotech is a mobile, web and cloud based solutions provider that brings forth beautiful and innovative mobility solutions to resolve complex business problems of startup, SME’s and Large Enterprises.

Creativ Digital Media helped raise $215,000 in crowd source funding through Indiegogo for a social media & publishing company, cultivated their traditional social media communities from 0 to 8,000 plus followers, and established more than 2,500 paid members in 6 months all in 2014.

From there we helped craft and mold a content marketing campaign that increased the following of an innovative app more than double in just over 3 months while increasing downloads 500% week over week.

FUNDING NEEDS

PRODUCT DEVELOPMENT

$175,000 – Android/IOS/Windows Development

(spread out over 6 months)/$25k – MVP

$50,000 – Development updates (2 years)

$250,000 – Social & Direct Marketing (2 year)

$50,000 - Server costs (2 years)

$250,000 – Support & subsistence (2 years)