Areas 1 & 3 Meeting

P

xponential philanthropy

Areas 1 & 3 Meeting

Lifting the Cloak of Invisibility…on FUNDRAISING

Terri Sheahan22 March 2014

P


Traditional fundraisers still have their place

They: raise valuable funds for Zonta causes;

provide members the opportunity to socialise and/or introduce new people to Zonta;

help to raise the profile of Zonta in the community

P


Is there a better way?

BUT event-based fundraising is resource intensive.

Is there a better way? Can we think outside the box?

First….let’s look at new fundraising trends.

P


Online fundraising

empowering people to fundraise online for the cause of their choice.

These online fundraising communities connect charities with events and fundraisers.

Technology meets fundraising.

Fundraisers have their own dedicated Cause Page.

P


Crowdfunding platform

…a crowdfunding platform for Australian not-for-profit, social enterprise and charitable projects.

How it works:

100% of the donation goes to the NFP Donors can contribute on top of this help fund Chip In Donor can reduce this down to a minimum of the credit

card fees (2.4% + 30c per transaction).

P


The power of…SOCIAL MEDIA

P


Social media Activism

Source: Waggener Edstrom

http://waggeneredstrom.com/what-we-do/social-innovation/report-digital-persuasion/

P


The power of…EMAIL SIGNATURE

P


Invigorating your fundraising reach

Key alternatives:

Grants/Foundation support

Event sponsorship (in-kind or cash)

Peer-to-peer fundraising (small enlistment events).

P


Limitations

DGR 1: a "doing" DGR public benevolent institutions Universities environmental organisations cultural organisations…and more.

DGR 2: a "giving" DGR exist only for the purposes of providing donations to "doing" DGRs Includes public or ancillary funds.

A DGR 2 may not fund another DGR 2.

As a Community Service Organisation, Zonta would need to apply via a charity that has DGR status. Consider grant writing as a community service.

P


Grant Seeking resources

P


Event sponsorship

EVENT COMMERCIAL FIT CAUSE COMERCIAL FIT

Art & Craft Festivalin aid of White Ribbon campaign

* Riot Art Supplies etc * Check sponsors of other key events: Stiches & Craft Show

Avon/Suzannegrae – others aligned with White Ribbon org, or corporates similar to these.

Zonta dinner in celebration of International Women’s Day

* Fernwood Fitness/female oriented businesses* Female products* Local business with female CEO/Board member

Commonwealth Bank; Esprit; Napolean Perdis (existing partners UN Women)

Can we leverage influence within membership to approach key local businesses?

P


The pitch: making the ask

Personal solicitation far better than letter of request.

Research the company/person prior to meeting (why this project is a good fit).

Know what you are asking for: build a solid case for support/fit.

Prepare a written sponsorship proposal. (Check website for terms of reference.)

Outline the benefits to the company

What can you offer in return?

o Logo placement on promotional materialo free seats at evento company rep to present prizes etc

P


The most effective way to solicit a BIG GIFT

Person-to-person

Person-to-group

Telephone conversation

Direct marketing

Via the internet

In person-to-person fundraising, the ASK must be carried out

by someone with a relationship with the prospect to maximise the gift size.

The ‘best’ person is the one the donor will find it hardest to say ‘no’ to.

P


Peer-to-peer fundraising

Zonta Club fundraising to support Anglicare’s new home-away-from-homelessness

Host one or more small cocktail parties for up to 25 guests.

Ideally, invitation comes from Patron/Chair who will be in attendance.

Best case scenario: sponsor/supporter pays for catering so no cover fee.

Handouts: brochure/pledge forms.

The power of personal testimony! Client presentation or field worker.

P


Emotional fundraising

Provide enough information to allow the

prospective donor to respond emotionally first

…then logically.

Areas 1 & 3 Meeting

Documents

Transcript of Areas 1 & 3 Meeting