HAR Tools Overview

Presented by

Marilyn M. MaxwellTraining & Member Outreach Specialist

marilyn@har.com713 629-1900 x 288

www.HAR.comWe constantly strive to stay ahead of the curve and provide the best online experience and resources for real estate consumers. With that in mind, we have been developed HAR.com to include features, data and real estate listings from across the state of Texas.

MLS Service Packages(effective July 1, 2016)

During the past two decades, HAR has carefully tracked developments in technology, consumer experiences, agent productivity and broker profitability. Based on this research, HAR developed an extraordinary package of products and services to make our members successful. HAR is nationally recognized for its commitment to provide its members with the most innovative and productive tools in the industry. This effort continues today, and we remain committed to providing leading edge tools into the future.Since 1997, all tools developed by HAR have been incorporated into a single MLS package without raising MLS fees.

National industry politics and federal law have resulted in NAR policy changes that require local MLSs to unbundle MLS services. Effective July 1, 2016, HAR will comply with these new NAR policies by providing an additional package of services.All MLS Subscribers will continue to receive those services defined by NAR as "substantially related to the function of a MLS" in a MLS Standard package.A new MLS Platinum (optional) package of services has been developed by HAR designed to drive leads to your business and maximize your marketing exposure.

MLS Subscribers who choose to take advantage of the lead generation, agent promotion and listing promotion services will need to subscribe to the additional MLS Platinum service.

The HAR.com mobile app allows both consumers and HAR members to search for homes for sale or lease in Texas. Consumers will be able to use the award-winning HAR.com residential property search engine to find a home, favorite listings and view property search history. Members will be able to access MLS information (MLS subscribers only), their leads, their listings, as well as access their company's listing inventory.

Among the most downloaded Apps to search Texas real estate on your iPhone, iPad, Android and Mobile

Web.

HAR.com Mobile Appshttp://www.har.com/mobile

At HAR, our goal is to continuously improve the value you get from the MLS Platinum package by adding exciting new tools. We have upgraded the MLS Platinum package to include the newly redesigned Agent & Company Website with an integrated Virtual Office Website tool (VOW). We’ve redesigned your current sites and have given them both a slick, modern design coupled with a powerful property search engine. The VOW feature will also enable your registered customers and clients to view Premium content such as Days on Market, Property History Reports and Sold Price for nearby listings. Your existing websites were automatically upgraded already (5/10/16).

The Agent and Company Websiteshttp://www.har.com/content/page/new_agent_company_website

Agent & Company Website Features:• A fully branded website, powered by HAR.com, with more customization options than ever• A greatly improved backend administrative section with loads of customization options• Create individual content pages within your website and directly link to outside sitesVirtual Office Website Features: View Saved Searches, Favorite listings and more from your registered users Empower your users with a strong MLS property search engine Capture all inquiries from registered users of your VOW site (For more information about

what a VOW is, you may click HERE.) Benefits to Customers: Create a free account with the same benefits of HAR.com Work directly with an agent and contact them directly through their website Receive email notifications when listings match search criteriaBenefits to You: View Saved Searches, Favorite listings and more from your registered users Capture all inquiries from registered users of your VOW site Empower your users with a strong MLS property search engine

You can now offer your branded HAR.com app to your customers! Every listing will be branded with your information and emails and Schedule Showing requests will come directly to you. You’ll be able to recommend listings directly from the app and you’ll also have access to customer activities such as:• Bookmarks / Favorites• Recently Viewed Listings• Saved SearchesBenefits to customers:Your customers will also benefit from viewing Premium Content not publicly accessible on the HAR.com app. When your customer accepts your invitation, they’ll get full access to:• Days on Market for all listings• Sold Price for nearby listings• Property History Reports for all listings

Your customers will also receive email alerts when homes meet their search criteria.

Agent Branded Apphttp://www.har.com/content/page/agent_branded_app

Here’s a quick introduction on how to invite customers to your branded app, get feedback and start generating leads to grow your business.

1. Download the HAR.com app from the Apple App Store or Google Play Store and login as a REALTOR® / Pro with your HAR member login.

2. Click the My Branded App button from the app homepage.3. Enter details for your new customer and easily track who has

been invited and who has accepted your invitation from the Customers screen.

4. Once your customer accepts your invitation, you can view their activities from the Customer Details screen, also accessed from the My Branded App button.

5. Send listings to your customers by clicking the Recommend to Customers menu option from any listing detail page. Your customer will see that listing in their Recommended Listings screen.

6. Invite as many additional customers as you like using the above steps and watch the leads roll in!

Getting Started with the Agent Branded Apphttp://www.har.com/content/page/agent_branded_app

Agent SpotTo enable AgentSpot:1.Upload a member photo2.Create an HAR Agent Website3.Complete your member profile4.Enable/Configure LeadConnect

http://www.har.com/agentspot

AgentSpot ads are displayed in a variety of areas on HAR.com where agent-specific is not normally displayed. For instance, they will never display in an area where specific agent information is already shown such as on a for sale listing for a property. When AgentSpot Ads are displayed, they come in two categories: Area Specific & Organic.When setting up your AgentSpot listing, you will need to enter one to five zip codes that in which you most commonly do business in. These zip codes will determine where your Area Specific Ads are displayed. For location where AgentSpot may show, but an area is not yet selected, an ads will be displayed organically from the list of all available agents who have opted into AgentSpot.

HomeSiteCreate beautiful and engaging listing websites in minutes! HAR offers free single property website for EVERY one of your Listings. Your sellers will be impressed with detail information about their property and you will have more opportunity to generated more leads!• Send To Friend

• About Me• Lead Generating Contact

Form• Social Networking Sharing

Links• Open House Date/Time• Point Your Domain

Each single property website includes the following:• Virtual Tour & Photo Gallery• Map This Property• Print Listing Flyer• Mortgage Calculator• Schools Nearby• Uploaded Documents

Market InsightAs a REALTOR®, you want to do the best job possible for your clients. And now you can show your clients and customers just how much effort goes into listing their property. With MarketInsight, your clients and customers can stay informed about the activities surrounding their property without even contacting you.MarketInsight allows your clients

and customers to view pertinent information surrounding their property, such as web traffic, appointments and feedback, comparable nearby properties, and much more. Setting up MarketInsight is easy. You can send an email to your client or customer inviting them to use MarketInsight. All the information displayed in MarketInsight is branded with your information. Show your clients and customers the value of using a REALTOR® and invite them to begin using MarketInsight today!

To get started, you will need to login to the HAR Members Only Site. From the menu, click on 'MLS' and then from the 'MLS Tools' category, click on 'MarketInsight'. Choose a listing from your current inventory, sold transactions or enter any address, and click on 'Setup MarketInsight'. You will need to enter the user's name and email address to send them an invitation to participate in MarketInsight. You can enter multiple email addresses when setting up MarketInsight for a property.

Instant CMAhttp://www.har.com/instantcma

Client Experience Rating ProgramClients will be asked to rate their Realtor® on their performance in four service categories using a star system, with 5 stars being the best rating possible. The Client Experience Rating system will then average the scores to determine an overall rating for the Realtor®.

Clients also have an option to

include brief comments.

Client Experience Rating Program

Total Surveys Sent Out by Agents to Their Clients257,412Clients Completed Surveys 138,030 (54%)Surveys Published 137,705 (53%)Agents Who Elect to Send Surveys 5,935Agents Who Display Ratings on HAR.com 4,232

Average Client Experience Rating Score4.95/5.0

Marilyn M. MaxwellTraining & Member Outreach Specialist

marilyn@har.com(713) 629-1900 x 288