Are You Prepared for the Marketing Apocalypse?
Transcript of Are You Prepared for the Marketing Apocalypse?
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Are You Prepared for the Marketing Apocalypse?
Adam Kahn, Rising Media, Inc.@Adam_Kahn https://www.linkedin.com/in/adamrkahn
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Survival Steps1) Introduction & RM
Overview2) Challenges3) Options &
Solutions4) Questions &
Hopefully Answers
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About Me
Screen Capture from: adamrkahn.flavors.me
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More Recent
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About Rising Media
22 Events in 2015
8 N. America Employees
Events Range from 50 – 1500
Key Stats:
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How Will You Survive?
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Understand the Challenges
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What keeps you looking over your shoulder?
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Digital Marketing Trends
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Digital Marketing Options
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Marketing Technology Landscape
InfoGraphic Source: Scott Brinker, chiefmartec.comAvailable at: cdn.chiefmartec.com/wp-content/uploads/2015/01/marketing_technology_jan2015.png
2015 Statistics 1876 Vendor Tools 43 Different Categories
2014 Statistics 947 Vendor Tools 43 Different Categories
Almost double the #!!!!
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Top Survival Mediums
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How Will You Survive?
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What’s In Your Survival Kit?
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Our Survival Kit Includes…
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My Favorite Weapons
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8.9.
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Knowledge Is Power
Measure Engagement &Conversion Optimization A/B Split Test Everything
• Website• Emails (Especially Subject Lines)• Newsletters• Banners• Images• Be sure marketing consults the color wheel
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Google Analytics - Overview
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GA: Endless Analytics Options
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GA: Endless Analytics Options
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GA: Endless Analytics Options
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GA: Endless Analytics Options
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GA: Endless Analytics Options
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GA: Endless Analytics Options
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GA: Endless Analytics Options
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GA: Endless Analytics Options
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FREE GA Traininganalyticsacademy.withgoogle.com/explorer
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FREE GA Traininganalyticsacademy.withgoogle.com/explorer
Current Courses:• Digital Analytics Fundamentals• Google Analytics Platform Principles• Ecommerce Analytics: From Data to
Decisions• Mobile App Analytics Fundamentals• Google Tag Manager Fundamentals
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InfoGraphic Example
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Storify Examplehttps://storify.com/RisingMedia/building-business-capability-2015
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Another Great Survival ToolGoogle Trends
google.com/trends/
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In Closing
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