are you paying attention?

insights and hidden opportunitiesas seen by

martin vögeli, oktober 30, 2012

creativityoutside – handwritten offers

events to draw in customers

greet customers by name

windows with eye-catchers

cross-selling nearby shops

opportunity in absentia

Small shops / cafés close when the owner is on holiday. Here this hidden opportunity kicks in. Offer the owner a deal to keep her / his business running during the absence.

images – list of references

(1) photo by martin vögeli, market stall, istanbul, 2006

(2) http://www.backgroundsppt.net/blackboard-800-0.html

(3) http://missorrinenglish.wordpress.com/2012/05/10/hello/

(4) http://anderwelt.ch/Kunst/index.html

(5) http://www.r-em.co.uk/palmistry-parties/

(6) http://callcentrehelper.com/how-to-cross-sell-in-your-call-centre-2467.htm

(7) http://www.flickr.com/photos/aigle_dore/6225535459/

(8) http://www.flickr.com/photos/fepigio/161000804/