Are You in the #MobileMindset?12 quotes from industry influencers

that will inspire you to fire up your mobile marketing efforts.

#mobilemindset

Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just

your digital operations - it will transform your entire business.

“

Thomas HussonVice President & Principal Analyst

Forrester Research

#mobilemindset

If your plans don’t include mobile, your plans

are not finished.“Wendy Clark

Senior Vice PresidentGlobal Sparkling Brand Center

Coca-Cola

#mobilemindset

Smartphones are reinventing the connection between

companies and their customers.“Rich Mine

General PartnerGoogle Ventures

#mobilemindset

The world is being re-shaped by the convergence of social, mobile, cloud,

big data, community and other powerful forces. The combination of these

technologies unlocks an incredible opportunity to connect everything

together in a new way and it’s dramatically transforming the way we live and work.

“

Marc BenioffCEO, Salesforce

#mobilemindset

Stop looking at your business as physical, web, and mobile. It’s about consumers, and the

only thing that matters to consumers is the one screen

that is in front of them.

“

Mitch JoelPresident, Mirum Agency

#mobilemindset

Mobile will ultimately be the way you provision

most of your services. The way I like to put it is, the answer should always

be mobile first.

“

Eric SchmidtExecutive Chairman

Google

#mobilemindset

We still see most of our clients cramming PC experiences onto

phones when they should be thinking in terms of mobile

moments instead.

“

Julie AskVice President

Forrester Research

#mobilemindset

I think the biggest change and one that we’ve already started to see take shape is that globally the majority of Internet usage will be done via a mobile device

and for the most people the mobile web will be their primary - if not their

only - way of experiencing the Internet.

“

Peter RojasVice President of Strategy

AOL

#mobilemindset

Mobile isn’t just the future; it has revolutionized business. Mobile

devices are a key communication tool for most consumers in the US and growing numbers world wide.

“

Neil PatelCo-FounderKISSmetrics

#mobilemindset

People shop and learn in a whole new way

compared to just a few years ago, so marketers

need to adapt or risk extinction.

“

Brian HalliganCo-Founder & CEO

Hubspot

#mobilemindset

Today’s smartphones have so much to offer - email, social media, texting, apps. There are so many options that

we often forget that we’re actually holding a phone in our hands!

“

Melissa MackeySearch Supervisor

Gyro

#mobilemindset

Mobile is, in many ways, the most disruptive force in media in recent history. However rather than this being a hurdle, marketers have

harnessed the personal and on-the-go nature of mobile to reach their

audiences in new ways.

“

Sarah OhleDirector of Marketing Intelligence

xAD

Stay in the #mobilemindset by visiting blog.invoca.com for tips, insights and news

on mobile marketing.