Are You Choosing The Right Explainer Video?
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ARE YOU EXPLAINER VIDEO? EXPLAINER VIDEOS IS THE BROAD TERM GIVEN TO VIDEOS THAT BRING FOCUS AND ATTENTION TO MAKING AN IDEA OR SUBJECT EASY TO UNDERSTAND. A GREAT EXPLAINER VIDEO CAN BE THE DIFFERENCE BETWEEN YOUR CUSTOMERS UNDERSTANDING WHAT YOU DO OR THEM GETTING FRUSTRATED FINDING OUT. that’s less than the average goldfish! AS WE DEMAND MORE VIDEO CONTENT, EXPLAINER VIDEOS HAVE BECOME AN EFFECTIVE WAY FOR BRANDS TO EFFECTIVELY ENGAGE AND RETAIN THEIR AUDIENCES ATTENTION. said theyʼ d rather watch an online video than read text covering the same information on a website. AT YUDLE, WE SPLIT EXPLAINER VIDEOS INTO THREE DISTINCTIVE TYPES ALL OF WHICH REQUIRE DIFFERENT APPROACHES IN TERMS OF THEIR PRODUCTION. IMPACT EXPLAINERS HOMEPAGE EXPLAINERS EDUCATIONAL EXPLAINERS Determining what you want your audiences to understand and feel, and how you'd like them to react and respond to your video is all important when determining the approach needed to create a successful explainer video. HOMEPAGE EXPLAINERS Homepage explainer videos are most often used as an introduction to a company or service and provide a greater opportunity to control and curate the user experience. These videos focus on conveying your value proposition to your audience, and an approach centred around instilling empathy with viewers by illustrating the obstacles and challenges they have, followed by explaining how you solve these issues. This is an effective way of achieving success and retaining customer attention. EDUCATIONAL EXPLAINERS Educational explainers are not usually subject to quite the same constraints in terms of the lengths of videos, rather concentrating their efforts upon explaining complex subjects in the most effective way possible. This approach is often focussed on creating a visual style that maximises the retention of information for the audience. Audio and visual explainer videos provide a more conducive way to learn as we naturally retain more information when more of our senses are stimulated. CHOOSING THE RIGHT IMPACT EXPLAINERS Impact explainers are perfect for direct marketing, social media and email marketing, and they are designed to encourage audiences to find out more. Typically short and snappy, heavily reflective of the brand and highly memorable, with particular focus on creating a clear and tempting call to action. Average Attention span On the internet can affect ROI and the opinion of your brand. 62% of consumers have a negative perception of a brand that publish a poor quality video. In a recent survey of C-level business executives by Forbes, MARKETING PROFESSIONALS CLAIM MORE CONVERSIONS THROUGH VIDEOS THAN ANY OTHER CONTENT, WITH SOCIAL VIDEO GENERATING MORE SHARES THAN TEXT AND IMAGES COMBINED. 75% COMPANIES THAT USE VIDEO ENJOY MORE WEB TRAFFIC FROM SEARCH RESULTS THAN NON-USERS, AND FEATURING VIDEOS ON LANDING PAGES INCREASE CONVERSION RATES BY OVER 80%. 41% ANIMATION CAN INCREASE INFORMATION RETENTION BY UP TO WITH A LARGE PART OF THIS IMPROVEMENT BEING ATTRIBUTED TO AUDIENCES ENJOYING WHAT THEY ARE WATCHING. © Copyright 2016 Yudle Animation | www.yudle.co.uk
Transcript of Are You Choosing The Right Explainer Video?
ARE YOU
EXPLAINER VIDEO?
EXPLAINER VIDEOS IS THE BROAD TERM GIVEN TO VIDEOS THAT BRING FOCUS AND ATTENTION TO MAKING AN IDEA OR SUBJECT EASY TO UNDERSTAND. A GREAT EXPLAINER VIDEO CAN BE THE DIFFERENCE BETWEEN YOUR CUSTOMERS UNDERSTANDING WHAT YOU DO OR THEM GETTING FRUSTRATED FINDING OUT.
that’s less than
the average goldfish!
AS WE DEMAND MORE VIDEO CONTENT, EXPLAINER VIDEOS HAVE BECOME AN EFFECTIVE WAY FOR BRANDS TO EFFECTIVELY ENGAGE AND RETAIN THEIR AUDIENCES ATTENTION.
said theyʼd rather watch an online video than read text covering the same information on a website.
AT YUDLE, WE SPLIT EXPLAINER VIDEOS INTO THREE DISTINCTIVE TYPES
ALL OF WHICH REQUIRE DIFFERENT APPROACHES IN TERMS OF THEIR PRODUCTION.
IMPACT EXPLAINERS
HOMEPAGE EXPLAINERS
EDUCATIONAL EXPLAINERS
Determining what you want your audiences to understand and feel, and how you'd like them to react and respond to your video is all important when determining the approach needed to create a successful explainer video.
HOMEPAGE EXPLAINERSHomepage explainer videos are most often used as an introduction to a company or service and provide a greater opportunity to control and curate the user experience.
These videos focus on conveying your value proposition to your audience, and an approach centred around instilling empathy with viewers by illustrating the obstacles and challenges they have, followed by explaining how you solve these issues. This is an effective way of achieving success and retaining customer attention.
EDUCATIONAL EXPLAINERSEducational explainers are not usually subject to quite the same constraints in terms of the lengths of videos, rather concentrating their efforts upon explaining complex subjects in the most effective way possible. This approach is often focussed on creating a visual style that maximises the retention of information for the audience.
Audio and visual explainer videos provide a more conducive way to learn as we naturally retain more information when more of our senses are stimulated.
CHOOSING THE RIGHT
IMPACT EXPLAINERSImpact explainers are perfect for direct marketing, social media and email marketing, and they are designed to encourage audiences to find out more. Typically short and snappy, heavily reflective of the brand and highly memorable, with particular focus on creating a clear and tempting call to action.
Average Attention span On the internet
can affect ROI and the opinion of your brand.
62% of consumers
have a negative perception of a
brand that publish a poor quality video.
In a recent survey of C-level business executives by Forbes,
MARKETING PROFESSIONALS CLAIM
MORE CONVERSIONS THROUGH VIDEOS THAN ANY OTHER CONTENT,
WITH SOCIAL VIDEO GENERATING
MORE SHARES THAN TEXT AND IMAGES COMBINED.
75%
COMPANIES THAT USE VIDEO ENJOY
MORE WEB TRAFFIC FROM SEARCH RESULTS THAN NON-USERS,
AND FEATURING VIDEOS ON LANDING PAGES INCREASE CONVERSION RATES BY
OVER 80%.41%
ANIMATION CAN INCREASE INFORMATION RETENTION BY UP TO
WITH A LARGE PART OF THIS IMPROVEMENT BEING ATTRIBUTED TO AUDIENCES ENJOYING WHAT THEY ARE WATCHING.
© Copyright 2016 Yudle Animation | www.yudle.co.uk
