Are QR codes thriving or dying?
-
Upload
udi-salant -
Category
Internet
-
view
625 -
download
0
Transcript of Are QR codes thriving or dying?
![Page 1: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/1.jpg)
QR CodeThriving or Dying?Udi
Salant6.9.16
![Page 2: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/2.jpg)
Some look at the world and see pokemons
![Page 3: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/3.jpg)
But I, just see qr codes everywhere
![Page 4: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/4.jpg)
1994Invented by
Denso Wave -
a Toyota
Subsidiary)
To Track
Parts in
vehicle
manufacturi
ng)
2002became
widespread
among the
general
public in
Japan
2016Are QR Codes
Thriving or
Dying?)
Patent? declared
that they
would not
exercise the
rights
![Page 5: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/5.jpg)
what's the difference?
• One dimensional (can only be read horizontally)
• Only hold limited amount of data = 12 digits
• Two dimensional (can be read horizontally & vertically)
• 4000+ characters of info
![Page 6: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/6.jpg)
do PEOPLE scan qr codes?
1 out of 5
Source: www.scanlife.com
The world
You?
Yes No
![Page 7: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/7.jpg)
Research - 70 students 200 qr codes
38 %
62 %
good
experience
Bad
experience
![Page 8: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/8.jpg)
What do you mean bad experience? (
![Page 9: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/9.jpg)
What do you mean bad experience? (
![Page 10: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/10.jpg)
Digital eternity ... this might happened ...
![Page 11: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/11.jpg)
What do you mean bad experience? (
![Page 12: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/12.jpg)
What do you mean bad experience? (
![Page 13: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/13.jpg)
informative
helpful
mobile-
friendly
- Content
- UI
motivation
to scan?
directing
the
consumer
to where?
Businesses
are failing
smartphone
users just
want
Empowerment
54 %
good
experience
46 %
Bad
experience
![Page 14: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/14.jpg)
Mobile friendly? This is not what we mean...
YouTube channel Facebook page Download an app
![Page 15: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/15.jpg)
What do you mean great experience? (
![Page 16: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/16.jpg)
What do you mean great experience? (
![Page 17: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/17.jpg)
What do you mean great experience? (
![Page 18: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/18.jpg)
What do you mean great experience? (
![Page 19: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/19.jpg)
What do you mean great experience? (
![Page 20: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/20.jpg)
Ok, so now what?
![Page 21: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/21.jpg)
I have captured a qr code in the following locations
15 %
PitneyBowes.co.uk surveyed 2,000 consumers in the US and 1,000 in France, Germany and the UK respectively 2013
MagazineMai
l
Packagin
gPoster Website
Emai
lTV
13 % 13 %10 %
8 %
5 %4 %
![Page 22: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/22.jpg)
Results of scanning QR Codes by percent of smartphone
scanning audience
Product
information
Event
information
Charity /
cause
information
Coupon or
offer
Application
download
70 %
30 %
12 %20 %
13 %
Source: scanlife.com
![Page 23: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/23.jpg)
Will it work?
So
What do
you
think?
![Page 24: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/24.jpg)
Just go with the flow1Notice a qr
code
2Launch app
3Scan qr
code
4Open the
link
5Enjoy the
experience
6Digital
eternity
![Page 25: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/25.jpg)
informative
and helpful
Mobile-
friendly
- Content
- UI
Empowerment
smartphone users just want
![Page 26: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/26.jpg)
What user experience would you design here?
lookback
.io
Analytics
popapp.in
![Page 27: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/27.jpg)
Qr code comeback
pocket-lint.com
appleinsider.com/ thinkeyb.com/
Digital Experts!
Your next Project can
be placed here!
![Page 28: Are QR codes thriving or dying?](https://reader031.fdocuments.in/reader031/viewer/2022022414/58797bfa1a28ab6c358b48b5/html5/thumbnails/28.jpg)
Udi Salant
Thanks
The Magnificent Seven is a 1960 American Western film directed by John Sturges and starring Yul Brynner, Eli Wallach, Steve McQueen, and Horst Buchholz. The picture is an Old West-style remake of Akira Kurosawa's 1954 Japanese-language film Seven Samurai.