Are Billboards Worth the Investment?

of Billboards5 Essential Elements

That Are Worth the Investment

A billboard could work...Want to reach LOTS of people?

If you play your cards right.

Time and PlaceElement 1:

What are they thinking?Where are your ideal customers?

How can your billboard solve their immediate problem?

The Perfect HookElement #2:

capture attentionHow can your message

and create demand

at the same time?

Your Value PropositionElement #3:

can you establishHow quickly and clearly

why the viewer should care?

Who You AreElement #4:

won't make you moneyThe "coolest" billboard in the world

unless viewers know it's yours!

What to DoElement #5:

will this unique audienceWhat call to action

actually remember?

Marketing