STAR IMAGE – ARCTIC

MONKEYSAlex Harris

INTRODUCTION Arctic Monkeys are an English rock band formed

in 2002 in High Green, a suburb of Sheffield. The band consists of Alex Turner (lead vocals, rhythm guitar, lead guitar), Matt Helders (drums). Former band member Andy (bass) left the band in 2006 shortly after their debut album was released.

They released five studio albums: Whatever people Say I Am, That’s What I’m Not (2006), Favourite Worst Nightmare (2007), Humbug (2009), Suck It and See (2011), and AM (2013), as well as one live album, At the Apollo (2008). Their debut album is the fastest-selling debut album by a band in British chart history.

They are a band of young boys who aren't high profile and have a south London look to them. However, this all changed as they became more popular.

BUILDING THEIR BRAND When the band formed they were

known in Sheffield and rehearsed at the Yellow Arch Studios in Neepsneed followed by a gig in 2003 at the city centre. In the beginning money wasn’t an object to them as they were new. When they started to record demos at another studio they produced 17 songs to create their most iconic album Beneath The Boardwalk. In time the group popular across the north of England receiving attention from BBC radio and the British tabloid press.

RISE TO FAME AND CURRENT DAY

The Arctic monkeys became bigger and bigger as songs wowed the rock/pop fans. The authenticity gave them a record contract with Domino which helped to release their first and best singles in 2005/6, ‘Fake Tales of San Francisco’ and ‘I Bet You Look Good On The Dance Floor’. This was an ongoing process as they released new albums and then shaped the way indie rock was made. ITunes was one way they got popular too.

Nowadays they perform many festivals such with Reading as their most recent performing many songs from AM, they’re latest album. Suddenly, their whole career changed as their music changed to suit different sounds and attract a wider fan base.

TARGET AUDIENCE CHANGE Holidays are the monkeys have a small fan base and performed

in small arenas. Mainly to male men. However as they got discovered their fan base increased and ranged between all young ages of all sexes.

They performed in well-known concert halls and their music involved many genres that captivated the public.

This shows how they have been manufactured and that their music acts as a type of hegemony because the lyrics are relatable.

This shows how organic artists can introduce synthetic features as singles are promoted and profits are short term, however they still write their own music and chose a time to be successful.