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ArcorArcor, a private company which belongs to the food processingindustry, was created in 1951 by Fulvio Salvador Pagani. Which, it hasnowadays his principal headquarters in Little stream, Cordova,Argentina, with the aim to elaborate accessible food of quality forconsumers of the whole world. With a supported growth, the companywas consolidated in an industrial group that specializes itself in theproduction of food, delicacies, cookies, chocolates and ice creams.Arcor manages his business of a sustainable way and has commercialoffices in America, Europe, Asia and Africa. Arcor is the Argentinegroup with the major quantity of markets opened in the world, comingwith his products to more than 120 countries of five continents.

 The Group Arcor is shaped by the following companies:○ Arcor○ Bagley

○ The Campagnola○ Cartocor○ Converflex

Its leadership is constructed from a set of props that characterize hismanagement: A consistent politics of export and of permanentreinvestment of usefulness in industrial, technological andcommercial developments. The construction of a successful model of distribution that one answers in the region. The vertical integration of his strategic inputs in the Argentina. The expansion of his importantheritage marcario. The development of a sustainable management

across which Arcor seeks to create economic, social andenvironmental value.

At the end of 2005 Arcor there acquired the traditional companyBenvenuto S.A.C.I., leader in food products on the Argentine market.

 This way, Salsati incorporated the traditional lines of conserves of fished, tomatoes, vegetables and vegetables, sweet of milk, jams,fruits and seasonings of a portfolio of brands highly valued as TheCampagnola, Sea-nymph, BC, between others. With Benvenuto'spurchase S.A.C.I., Arcor added three new factories located in Choele-

Choel (Rio Negro), Mar del Plata (Buenos Aires), St Martin (Mendoza).In 2007, in company with Group Bimbo, Sweet World was created inorder to produce delicacies and chocolates for the Mexican marketand of export. And the most recent case, it was the strategic alliancewith Coca Cola that was given in the middle of 2010. Under a modelof regional business Arcor it joined with the company of drinkswithout bigger alcohol of the world, to develop innovative productswith original combinations between brands of both companies(Menthoplus-Powerade; T-Pop's-Sprite; Topline-Sprite Zero and icecream Fanta, between others).Actually, Arcor is the principal company of food of Argentina, the first

world producer of candies, the principal exporter of delicacies of Argentina, Brazil, Chile and Peru, and constitutes one of the

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companies of bigger cookies of South America, in company with theGroup Danone. It has got more than 20.000 employees and in theprevious year they had a revenue bigger than 3300 million dollars.Also, its wide range of products is of high quality and differential. Inaddition, it elaborates products that contain functional ingredients

and promote a healthy way of life. Today, it is the principal company of food of Argentina. He is the firstworld producer of candies. He is the principal exporter of delicacies of Argentina, Brazil, Chile and Peru. It is one of the leading companies of the region across Bagley Latinoamérica S.A., the company conformedwith the Group Danone for the business of cookies, alfajores andcereals in Latin America. It exports to more than 120 countries of fivecontinents. It develops highly recognized brands. It uses near 20thousand persons of different parts of the world. It possesses 39industrial plants: 29 in Argentina, 5 in Brazil, 3 in Chile, 1 in Mexicoand 1 in Peru. It has productive units certified under the internationalISO procedure 9000 and ISO 14000. It possesses 13 commercialoffices along America, Europe, Africa and Asia, And 19 distributioncenters in Latin America. There developed a model of retaildistribution considered of world category. It is Integrated vertically inhis strategic inputs. He is an Argentine leader in the production of carton corrugado. It elaborates the packaging of his products. He isone of the principal Argentine producers of milk. It develops hisbusiness across a sustainable management.From his new slogan " Magic Moments " and the creation of "Arcorito",an institutional personage, the company establishes a more nearby

and emotional link with the consumers of the whole world. It startstransmitting across his communications and products the importanceof sharing moments, which generate daily and magic links betweenthe persons. In 2011, the company faces new challenges: the launchof the drinks in powder Arcor and BC leads to the Group to takingpart, successfully, in new categories. Success that repeats itself in2012 with the launch of the Cereals Arcor, the entry to a businesswith a great potential of growth in Argentina and the region. Atpresent, Arcor is a leading company in Latin America and answersactively to the consumers' demands of different parts in the World.For what, it comes with his products to more than 120 countries of 5

continents with brands recognized and highly valued by theconsumers, persons who not only receive a product but an emotionaladditional value that day after day manages to fidelize them with thecompany.

Integrantes: Guillot Lourdes – Lazarte Guadalupe – Nigro Ivana –Pintueles Nicolas