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Architect@Work: China’s only platform truly connecting industry innovators with top architects, designers and real estate professionals

Elaine Chow, Manager Marketing Communications, Architect@Work Julie Parmentier, Sales Director, Architect@Work

LANXESS Pigments Symposium

Nov 22nd – InterContinental Shanghai Pudong Hotel

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CONTENT

1. Introduction

1. History

2. Concept

3. Movie

2. Experiences

1. Innovator side

2. Architect and designer side

3. Future plans

4. Expo details and more info

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1. Introduction

1. History

• Originally from Belgium, 2003

• Now in 16 cities over 9 countries

• 4 Belgian architects

• Go against traditional fair concept

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• Transform traditional ‘boring’ concept in to trendy concept

• Commercial vs. Non-commercial

• How to get architects and designers out of their cage?

• Created by architects for architects

1. Introduction

2. Concept

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• Corner concept: innovation only, approved by Steering Committee

• Interactive/networking: exchange knowledge, more ‘first contacts’

• Lounge-style atmosphere

• Free flow of food&beverages makes a difference

• = all-in-one concept

1. Introduction

2. Concept

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1. Introduction

2. Concept

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1. Introduction

2. Concept

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1. Introduction

2. Concept

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1. Introduction

2. Concept

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1. Introduction

2. Concept

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1. Introduction

2. Concept

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1. Introduction

2. Concept

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1. Introduction

3. Movie

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2. Experiences

1. Innovator side

Participation is restricted to manufacturers, exclusive importers and national distributors of innovative and creative products, materials, applications and services that are:

-Internationally recognized, high end companies

-Based in China or have a sales network in China

-Selling to the architect and design community

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2. Experiences

1. Innovator side

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Innovations such as:

•Digital Printing Glass (Glas&Tongue and Grafitti)

•Slimmker, slimline porcelain tiles (Inalco)

•Luminous Textile (Philips and Kvadrat Soft Cells)

•Raised Access Floor systems (Lenzlinger)

•BuzziSkin 3D Tile (Buzzispace)

•Silestone (Cosentino)

•CS 80 Magneo (Dorma)

•Corian Solid Surface (DuPont)

•X5 (Extra Office Systems)

•Obersound (Oberflex/Marotte)

•QM Foam (Quinze and Milan)

•Plafotherm B100 (Lindner)

•Self-cleaning facade paint with Lotus Effect StoColor Lotusan (STO)

•Soudafoam Gun (Soudal)

•Meteon high-pressure compact laminate (Trespa)

2. Experiences

1. Innovator side

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2. Experiences

* Cooperation

with Lanxess

Double-sided cooperation

1.Exhibitor at Architect@Work Beijing 2013

- Introducing Colored Concrete Works (see projects)

- Introducing Penniman Red Pigments

=> high quality iron oxide red pigments

=> improved and sustainable Penniman process

=> new plant in Ningbo

2. Side event: Seminar Oct 21st @ Design Republic - Colored Concrete Energized by LANXESS

- Intro to Inorganic Pigments

- Lecture by Lutz Kohnert

- Supported by A@W

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2. Experiences

* Cooperation

with Lanxess

Project: Casa das Historias Paula

Rego, Cascais, Portugal

Architect: Eduardo Souto de

Moura

Project: Soccer City Stadium,

Johannesburg, South Africa

Architect: Bob van Bebber,

Boogertman Urban Edge +

Partners

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2. Experiences

2. A&D side

Average score on quality of visitors: 88%

Architect@Work brings together architecture, building and design industry professionals for two days of education and networking.

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2. Experiences

2. A&D side

LEARNING OPPORTUNITIES: A@W CONFERENCE SERIES Featuring Speakers that are Architecture & Design All-Stars Discussing Topics that Inspire!

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2. Experiences

2. A&D side

LEARNING OPPORTUNITIES: DESIGN SALONS More Casual but Equally Informative Sessions in Our Lounge Held by Media, Associations and some Architecture Firms

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2. Experiences

2. A&D side

LEARNING OPPORTUNITIES: SEMINARS Inviting Exhibitors and Associations to share their knowledge

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2. Experiences

2. A&D side

NETWORKING We take advantage of our quality network and create opportunities for our visitors to connect with each other

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3. Future plans

What next?

1. Expansion in Asia Top 5 dream future locations for A@W:

1. Hong Kong 57%

2. Shenzhen 28%

3. Guangzhou 25%

4. Singapore 25%

5. Seoul 19%

2. Further developments such as website, app, more events and much more

3. Build the community

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4. EXPO INFO & more details

Upcoming editions of Architect@Work:

• Beijing December 5-6, 2013 at China International Exhibition Center (老国展)

• Shanghai June 12-13, 2014 at Shanghai Expo Center (上海世博中心)

• Beijing November 27-28, 2014 at China International Exhibition Center (老国展)

More info: www.architectatwork.cn

Or follow our Wechat, Weibo, blog, newsletter and other social media pages.

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“THE ONLY FOCUSED PLATFORM FOR THE A&D

COMMUNITY IN CHINA” WWW.ARCHITECTATWORK.CN

Organizer Build Your Dream Exhibitions ASIA LTD.

Co-organizers VNU Exhibitions Kortrijk Expo (Belgium)