a parisian agencyf o u n d e d i n 2 0 1 1

•2 5 p e o p l e

•6 5 % o f i n t e r n a t i o n a l p r o j e c t s

ArchitectsDesigners

Interiors designersGraphic designers

ScenographersArtistic directors

Technical developersProject managers

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

one team, four areas of expertise

architecture& design

Brand image codes instore

•

Retail program•

Consumer path•

Furniture design•

Signage, brandingmaterials and lighting

retailexperience

Experiencejourney strategy

•

Discovery scenario and tools•

Retailtainment•

Digital experience•

Service & personalization

merchandising tools

Visual merchandising•

Permanent & launchmerchandising

•

Product glorification•

Discovery rituals•

Product organization and planograms

technical development& guideline

Technical drawings•

Sourcing•

Vendor’s drawingsapproval

•

Prototype, fabrication& installation follow up

•

Architectural and Event guidelines

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

a singular and consistent experiencethrough each retail format

permanent spaces ephemeral spaces

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sho

p i

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ho

ps

corn

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furn

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vel

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il

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& p

osm

po

p u

p s

tore

s

eve

nts

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

our partners

diptyque

coty

shiseido

l’oréal

estée lauder

gemmyo

chaumet

nespresso

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

outstanding

Creat iv i t y that br ings unexpected

archi tectural concept and exper ience,

as wel l as innovat ive tools

to connect the brand and the consumers . . .

iconic

. . .a regnognizable place,

which iconic archi tecture , furni ture and set up

reinforce the brand’s awareness . . .

. . . a bespoke concept that sets

the brand’s exper ience and serv ices instore ,

and enr iches i ts expression terr i tor y. . .

made to measure

engaging

. . . connect ion to 5 senses,

stor y tel l ing, p lay fulness and guidance,

merchandis ing tools and discovery r i tuals

to make the exper ience unforget table . . .

. . .brand codes and components

that provide a consistent yet scalable brand ident i t y

across the distr ibut ion formats woldwide.

scalable

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

immersion

discovery

personalization

shar

ing

dat

a ca

pture

con

sultation

what k ind ofexper ience ?

case study

diptyque

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

s i n c e 2 0 1 4•

a d e d i c a t e d f u l l - t i m e t e a m o f 5 a r c h i t e c t s , d e s i g n e r s , p r o j e c t m a n a g e r s

boutiques

corners

local market

travel retail

pop up stores

merchandising tools

discovery rituals

show windows

45 boutiques, 250 corners

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

each bout ique is a madeto measure exper ience

Harbour Ci ty, Hong Kong

Madr id

Westbourne Grove , London

Dubai Fest iva l Ci ty

iconic sets upthat s ign the place

guiding merchandis ing tools

guiding merchandis ing

tools

olfact ive d iscovery

a scalable furn i turecata log that a l lows

the expansion of the brand wor ldwide

Bottega Veneta

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

an ident i tar y and interact ivemerchandis ing system

based on the Fashion House’s bout ique codes

Shenzhen: the f i rst f lagship

opening

in teract ivediscovery

&personal izedconsul tat ion

Laura Mercier

a dynamic and sharableexper ience:

The Make Up Masterc lass

Dolce & Gabbana

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

4 years of par tnership to createa fu l l ident i ty instore

a scalable furn i turecata log that a l lows

the expansion of the brand wor ldwide

creat ion of iconic launch cata log for f ragrance. . .

. . . make up. . .

. . . and skincare

Viktor & Rolf

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

permanent merchandis ingfor Magic , the f ine f ragrances

col lect ion of Viktor & Rol f

a play fu l d iscovery set up based on the

themat ic of a magicallaborator y

Saks F i f th Avlaunch windows

Fauchon

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

the gi f t shop concept : the express ion of the «French Ar t de Vivre»

Gemmyo

a r c h i t e c t u r e , d e s i g n a n d r e t a i l e x p e r i e n c e

the f i rst pop up storeof a young pureplayer jewelr y

brand

merci !

b l u e f a c t o r y . f r

c o n t a c t @ b l u e f a c t o r y . f r

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9 3 r u e v i e i l l e d u t e m p l e

P a r i s 3 e