Architecting happiness

WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 1

ARCHITECTING HAPPINESS

Explorando

WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION

WiP - v.21Feb

¡HAPPINESS!


www.architectinghappiness.org

@ArchitHappiness

http://www.architectinghappiness.org


328 millones!

58 millones!


Muchos TED Talks

4

WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION 6WORLD IA DAY 2015 ARCHITECTING HAPPINESS - AN EXPLORATION

ARCHITECTING HAPPINESS


¿Creamos Arquitecturas para

la Felicidad?

Una exploración


¿Creamos Arquitecturas para la Felicidad? Una exploration

“Everything around you was architected by another person. Whether or not they were aware of what they were doing. Whether or not they did a good job.[…] Information is a responsibility we all share.”

— Abby Covert

Queríamos explorar como los ‘Creadores’ (cualquier profesional involucrado en el diseño, el desarrollo y la gestión de webs, products y servicios) se relacionan con la felicidad y como trabajan para la felicidad de los usuarios/clientes.


TODOS queremos ser felices


Los servicios y productos que nosotros creamos impactan

en la felicidad de las personas que los usan.


Pero… • ¿Creamos productos/

servicios pensando en la felicidad?

• ¿Somos felices diseñando?


¿Las empresas quieren hacer felices

a sus clientes?

Titulo


[Happy] Usuarios

Stakeholders [Objetivos

de Negocio]

[Happy] Creadores

Diseñadores, Desarrolladores,

Creadores, Gestores [& Others]

Servicios & Productos

La relación de todo esto

Icons: The Noun Project:Tuk Tuk Design (creadores), David Waschbüsch (caja), Francesco Termini (objetivo); Freepik (happy usuario)


Decidimos explorar


Explorando Happiness

Encuesta online

Entrevistas Referencias

+ 100 respuestas

+ 20 países

Participantes:

De: compañías, agencias, consultorías y startups

Especialistas, Líderes de equipo, Project Managers y Emprendedores

Con experiencia en AI, UX, VD, Coding, Management y Comunicación.

12 (+ 4) participantes de USA, España, Holanda.

De: agencias, consultoras y startups

Libros

Videos

Artículos y Posts


Cómo diseñar para usuarios/clientes felices

Cómo trabajar en equipos/organizaciones felices

Cómo ser más feliz

Descubre lo que nos han contado diseñadores, creadores y emprendedores de todo el mundo sobre la felicidad y clientes/usuarios felices

Perspectivas sobre la felicidad en

la creación de productos/servicios

AKA: Insights

Todo lo que

deberías saber sobre

felicidad

Happy Planet Index

Budismo

Psicología positiva

Positive Design

2 1 3 1 reto &

3 propuestas para practicar la

felicidad en tu día a día


1 17

Perspectivas sobre la felicidad en

la creación de productos & servicios AKA: Insights


Perspectivas¿Qué es la felicidad para los creadores?

“Well-being cannot exist just in your own head. Well-being is a combination of feeling good as well as actually having meaning, good relationships and accomplishment.”

— Martin Seligman

“Thousands of candles can be lighted from a single candle, and the life of the candle will not be shortened. Happiness never decreases by being shared.”

— Buddha

42% 33%


¿Qué hace felices a los creadores? Perspectivas

Hacer felices a los usuarios, hace felices a los creadores!

Do you believe that your work is related to any of these concepts?

Making customers/users happy makes me happy.

62%


Happiness is connected to passion. If you are passionate about what you believe in, you are happy.

We have no titles. And no titles has to do with happiness at work. People can contribute where ever they want. There are no restrictions.

¿Qué hace felices a los creadores? Perspectivas

““

Nos hace felices creer en lo que hacemos. Ser nosotros mismos.


¿Qué creemos que hace felices a las personas?Perspectivas

People are NOT looking to make life more efficient and automated. People are looking for entertainment, relationships. So it's not about the functionality, it's about the experience.

“Creemos que lo que hace felices a las personas es: Ser Humanos. Vivir experiencias.


¿Nuestro trabajo está relacionado con dar

felicidad a quien lo usa?

PerspectivasEl Creador y la Felicidad de los usuarios


Los que creamos productos/servicios para otros, creemos que nuestro trabajo está relacionado con dar felicidad a quien lo usa


How much do you think that making stuff for others is linked to happiness?

Very much. We try to produce positive emotions and engagement.

54%

A lot

64%Making customers/users happy makes me happy.

How much impact do you think your work has on overall customer happiness?

44%

Do you believe that your work is related to any of these concepts?

*

46% Some*


“ Our projects are somehow based on happiness, because the goal is to improve something. And this makes people happy.

Happiness is not formally on the agenda as a topic, but everything we do and design touches people lives and organisations.“

El Creador y la Felicidad de los usuarios Perspectivas

Aunque la palabra “felicidad” no esta formalmente presente en las conversaciones, si lo está en el objetivo de los proyectos.

The effort in making sure everybody involved has the same understanding of what we are trying to achieve.

3.57

Availability of detailed information about users.

3.39



Para impactar en la felicidad de los usuarios es necesario conocerlos.

La actitud del equipo es importante. El producto es importante.

El producto necesita servicio al cliente.

What do you think is most important when creating websites, mobile apps or digital services that aim to make a positive impact on users/customers?

High fidelity documents.2.54

Good code.3.39

The team attitude towards user needs and happiness.

3.65

Great Customer Service3.63

1

2

3

4

5

6

1

5 54

3

6

*

*

*

*

*

*


Perspectivas

Según la experiencia de muchos creadores, las empresas no buscan “la felicidad” de sus clientes.

Las Empresas y la Felicidad

In your experience, do you think that business looks for happy customers?

Not always. They don't understand that happy customers are key for profitability.

Only sometimes. They don't care enough about customers.

50%

32%


Perspectivas

“ Business is not explicitly asking for that. But they want happy customers, loyal customers, loyal employees... They don't use that vocabulary, but implicitly they do ask for that.

Las Empresas y la Felicidad

Hay experiencias claramente opuestas sobre si las empresas buscan la Felicidad de sus clientes.

“ Most businesses put business goals ahead of making people happy. It's about extracting the maximum value and making lots of money. Because business culture doesn't define happiness as a goal by itself, it's hard to sell a project about "making people happy."

Las empresas no ven el valor de impactar en las emociones positivas.


Companies should look for functional satisfaction and emotional happiness. And here is where many companies go wrong. They only go for functional satisfaction.

The majority of the processes/projects that I've worked on in the past were pain killers. We worked on the medicine that was stopping the pain.

Las Empresas y la Felicidad Perspectivas

““


Perspectivas

The funny thing about happiness is that we don't use that word, but it makes a lot of sense. If you ask someone what is the higher, higher, higher goal that she/he is pursuing, the answer is 'happiness'. Why not use that when you create work?

Felicidad en el trabajo

“

Es importante ser felices en el trabajo.


Perspectivas¿Sabemos suficiente?

The next time I hear someone talk about happiness at the office … I will explore more to encourage talk about happiness.

31%

There are a lot of different perspectives and approaches on happiness. Test yourself and check all the ones that you ever heard about… (check all that apply) "Flourish". The Authentic Happiness and Well-being Theory by Martin Seligman

7% *


2 31

Todo lo que deberías saber

sobre felicidad

Vale, vale, no todo. Algunas

cosas seleccionadas porque

nos parecían más relevantes

para nosotros.


Felicidad¿Está de moda?

Source: Google Trends


FelicidadInforme de las Naciones Unidas

http://unsdsn.org/resources/publications/world-happiness-report-2013/

http://unsdsn.org/resources/publications/world-happiness-report-2013/


FelicidadWorld well-being

http://www.happyplanetindex.org/data/

Experienced well-being

Life expectancy

Ecological footprint


The problem with ordinary happiness is that it never lasts, because the objects of happiness don't last. A happy event is soon followed by a sad one, and shoes wear out. So, the happy "fix" is never permanent, so we keep looking.

The happiness that is a factor of enlightenment is not dependent on objects, but is a state of mind cultivated through mental discipline.

Aproximación budista Felicidad

Photo: CC attribution by www.flickr.com/photos/orestis

http://www.flickr.com/photos/orestis


FelicidadPsicología positiva

36

Psicología positiva

Well-being theoryMaslow

1980-90s

Piramide Maslow de J. Finkelstein, traducido por Mikel Salazar González

Concepto “Flourishing”

Set point “50+10+40”

1954

Flow

1998 20122005

Ahora hablamos de

Bienestar


Mihaly Csikszentmihalyi: Flow


Óptimo

Nivel de habilidad

Niv

el d

e r

eto

Se parece al

Engagement en

el diseño


Pleasant life

(placer)


Areas de investigación para happiness

Good life

(involucra-miento)

Meaningful life

(afiliación)

Concepto de Martin Seligman et alThe Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)


Flourishing … refers to optimal human functioning. It comprises four parts: goodness, generativity, growth, and resilience

Prosperar


Fredrickson & Losada: Flourishing

Fredrickson, B. L., & Losada, M. F. (2005). Positive affect and complex dynamics of human flourishing

poder de recuperación

estar bienmejorar la vida para generaciones futuras

crecimiento

“


Adapted from Lyubomirsky “Pursuing Happiness: The architecture of sustainable change”


Sonja Lyubomirsky: Happiness Set Point

Nuestra felicidad depende un 40%

de nosotros mismos

Factores de influencia en los niveles de felicidad crónicas

Tendencias genéticas

Actividades intencionadas

Circunstancias

10%

50%

40%



Martin Seligman: Well-being theory

placer felicidad emoción satisfacción

La combinación de pasión y concentra-ción crea un estado de absorción en la actividad

Busca relaciones auténticas.

Encuentra dónde sumar.

La búsqueda del dominio y del éxito

EP

R

MA

Positive emotions

Accomplishments

Meaning

Engagement

Relationships

Icons: The Noun Project - Christopher Reyes (heart), Ana María Lora Macias (world), iconsmind.com (handshake); Freepik (thumb)

Freepik (happy usuario)

http://iconsmind.com


Study after study shows that happiness precedes important outcomes and

indicators of thriving, including fulfilling and

productive work.

Source: “The Benefits of Frequent Positive Affect: Does Happiness Lead to Success?”, S. Lyubomirsky et al.

FelicidadPsicología positiva aplicada al trabajo

“


Tony Hsieh: Delivering happiness movement

Source: adapted from http://deliveringhappiness.com/

FelicidadPsicología positiva aplicada al trabajo

Tiempo

Placer

Pasión (flow)

Propósito superior

Fe

licid

ad

The Noun Project icons: Christopher Reyes (heart), Ana María Lora Macias (world), Tina Habi Achem (cake)

http://deliveringhappiness.com/


Diseñar para la felicidadFelicidad

Bienestar

Largo plazo

Well-being

Psicología Positiva Emociones Positivas

Relaciones

Sentido (Propósito)

Logros

EngagementFlow /


Diseñar para la felicidadFelicidad

No es nuevo para los

diseñadores


Beyond Frustration: 3 levels of happy design

Chisnell, D. (2010). Beyond Frustration: Three levels of happy design. UX Magazine. http://uxmag.com/articles/beyond-frustration-three-levels-of-happy-design

Mindfulnessin design is about a pleasing awareness. It's knowing that this is good, that this makes me happy. It's satisfying. You feel it in your body. As Norman suggests, it's visceral.

Flowby M. Csikszent-mihalyi. In his book, Flow, he describes a state that people enter when they are fully focused in which they experience immersion in a task or activity to the point where they lost track of time

Meaning comes from a feeling of fellowship, contributing, and making the world a better place. It's about harmony and, as Norman says, reflectiveness—because good things happen to you, you want to do good for others.

Meaning

FelicidadDiseñar para la felicidad

Cake icon by Julien Deveaux, the Noun project

http://uxmag.com/articles/beyond-frustration-three-levels-of-happy-design


Design Thinking Unboxed

Design Thinking Unboxed, Todd Olson. https://medium.com/design-thinking-in-motion

FelicidadDiseñar para la felicidad

https://medium.com/design-thinking-in-motion


Source: UX Week 2014 | Anna Pohlmeyer | From User Experiences to Human Experiences on Vimeo

FelicidadDiseñar para la felicidad - positive design


“Design for pleasure, design for personal significance, and design for virtue. Each ingredient independently stimulates subjective well-being. Positive design sits in the “sweet spot” where all three ingredients intersect. This intersection is where people flourish.”

— Desmet & Polmeyer, 2013

FelicidadDiseñar para la felicidad - positive design

Desmet, P. M. A., & Pohlmeyer, A. E. (2013). Positive design: An introduction to design for subjective well-being. International Journal of Design, . http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1666/595#12

http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/1666/595#12


3 50

1 reto

&

3 propuestas para practicar la felicidad en tu día a día


El reto

Profesionalicémoslo


#1. No Hables. Hazlo.


#2. Sé Feliz

TU En el Trabajo

Are you Permalicious?


Cake icon by Julien Deveaux, the Noun project

#3. Escoge qué añadir a tu toolbox

Mindfulness

Flow

Meaning

3 levels of happy design


GRACIAS

PREGUNTAS?Contáctanos:

Silvia [email protected] | @silviacalvet

Nicole [email protected] | @nicneuvision


@ArchitHappiness

mailto:[email protected]?subject=

mailto:[email protected]



architectinghappiness.org

PREGUNTAS?Contáctanos:

Silvia [email protected] | @silviacalvet

Nicole [email protected] | @nicneuvision


@ArchitHappiness

http://architectinghappiness.org

mailto:[email protected]?subject=

mailto:[email protected]


Architecting happiness

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