Arcgis Bus Analyst Telecom
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Transcript of Arcgis Bus Analyst Telecom
8/3/2019 Arcgis Bus Analyst Telecom
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ESRI®
Business Analyst™
for Telecommunications
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Drive Business Results with ESRI® Business Analyst™
Success in today’s telecommunications market
requires a competitive edge. One way to hone that
edge is with tools that increase understanding o
your customers and competitors relative to your
own service capabilities. Such inormation synergy
produces actionable business intelligence and a
powerul way to understand, attract, and retain
customers.
For years, ESRI® geographic inormation system (GIS)
sotware has helped telecommunications companies
Market demand, telecom, and network data is combined and analyzed in ESRI Business Analyst to reveal commercial and residential areaswith the best potential or attracting new customers.
keep track o their inrastructure and networks.
Now, ESRI Business Analyst™ sotware helps you add
business, demographic, and consumer data (United
States or Canada) to the mix and provides tools or
innovative market analysis.
Business Analyst helps you design campaigns and
network expansions that consider demographics,
area churn, and planned rollout dates to provide
critical insight or designing your marketing strategy.
Analyze your competition:
•Trackcustomerchurn.
•Identifycompetitorresourceallocation.
•Analyzeincumbentserviceterritories.
Increase your customer base:
•Developstrategiesusingdemographic,
consumer, and business data.•Locatesalesopportunities.
•Launchandtracktargetedmarketing
campaigns.
Plan network expansions:
•Combinebusinessandnetworkinormation.
•Identifyexpansionswithlowercapital
costs and high revenue.
•Determineserviceabilitywithprecision.
ESRI Business Analysthelps you
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Competitive Analysis
Reduce Churn
Customerchurnisexpensive.Togrowrevenue,
your company needs to reduce churn and attractnew long-term prospects. Business Analyst helps
reduce churn through spatial analysis capabilities
that quickly map disconnects to see i they are more
prevalent in certain areas. You can evaluate connect/
disconnect activity in smaller geographic areas
to identiy where your competitors are targeting
customers.Thisinformationhelpsyouactpromptly
and implement targeted retention programs to keep
your customers loyal.
Understand Your Service Territory
ESRI gives you access to several specialized datasets
that help you evaluate the telecommunicationslandscape. For example, cable boundary data allows
you to perorm a complete analysis or cable service
areas. You can use wire center data to reveal service
oerings in your current or potential service areas,
accurately determine which customers are inside
your service area, and show where other companies
operate.
TelcowirecenterdatafromTeleAtlas ® gives you inormation ontelecommunications carriers’ coverage areas.
Thisviewofconnect/disconnectactivityhelpsyou quickly diagnose potential problem hotspots to identiy encroaching competitor activity.
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Develop Business Strategies
A clear picture o the ber landscape is crucial
to any telecommunications company serving thecommercial market. Use Business Analyst with
ber data to build comprehensive knowledge
about ber runs and lit buildings in your service
territory.Theinformationwillsupportstrategic
decision making when orming ber rollout
strategies or targeting customers to entice them
away rom your competitors.
Locate Sales Opportunities
Business Analyst contains a built-in toolset that
enables your sales team to discover and specicallytarget commercial opportunities close to existing
plant sites, helping reduce network expansion costs
while delivering the highest revenue potential. A
network expansion that leverages existing plants
signicantly reduces capital costs while increasing
return on investment. You can give your marketing
and sales teams desktop access to needed
inormation, which signicantly increases their
productivity.
Commercial Services
Business Analyst displays MetroFiber datasetsfromGeoTelCommunicationsforanalysis.
Thisexistingfibernetworkmap,combinedwithbusinessinformation,reveals serviceable areas that are within reach o a proposed networkexpansion, as indicated by the banded buer zones.
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Plan Network Expansions
Successul network expansion requires signicant
analysis o the proposed service territory. Use thedemographic data included with Business Analyst,
along with the built-in toolset, to identiy your best
customers and locate others like them.
Theseanalysesallowyoutoevaluatetherevenue
potential o areas based on selected criteria and
develop specic strategies to execute protable
expansions with the lowest capital costs.
Evaluate Marketing Campaigns
Eective marketing requires campaigns that target
your best prospects. Marketers use Business Analyst
or selective customer proling and market analysis.
Perorming complex analyses in a geospatial
environment enables you to evaluate
the eectiveness o marketing
campaigns based on increased revenue,
new connections, and other parameters
that you dene. Results are presented in
an easy-to-interpret geospatial ormat.
Thiscombineddisplayofgeocodedcustomeraddresses,census blocks, and satellite imagery enables precisedetermination o serviceability.
Network Expansion
A display odemographic data(included withBusiness Analyst)
helps ind the bestareas to expandyour networkor residentialservices.
Define Serviceability
With Business Analyst technology, you can geocode customeraddresses (assign an address to a unique parcel). Geocoding using
point or parcel inormation gives your sales orce an accurate
representation o the serviceability o the network at specic
locations. Service representatives use this inormation to quickly
relay accurate service availability inormation to customers,
whichmeansfewerlostsales.Thisinformationisalsovaluableto
engineers looking or accurate drop requirements.
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Triple-Play Services
Actualizing a protable triple-play rollout is a
challenge or telecom companies. With BusinessAnalyst and business data, you can analyze service
areas to nd the best places to concentrate
resources to ensure a high return on investment.
Theseanalysescanbeusedtoeffectivelyallocate
marketing resources, plan network expansions to
support new product launches in strategic areas,
and give your sales orce the inormation it needs
to capitalize on new service oerings. As the rollout
continues, analyze revenue and determine how it
measures up to orecasts to more accurately model
the true revenue potential o uture expansions.
Wireless Services
Introduction o wireless services to the product mix
is now a real possibility or many telecommunicationscompanies. Since wireless services are not bound
by traditional service networks or ranchise areas,
they can extend your reach into new markets.
Use Business Analyst to evaluate the rollout o new
wirelessservicessuchasmobileTVandWiMAX.
Wireless coverage and consumer-spending data can
help ensure that you introduce new wireless services
in areas that have the maximum revenue potential.
New Service Rollout
Thismapofcurrentcustomersandthenumber o subscribed services or eachone reveals the revenue saturation oan area.
Business Analyst uses mobile voice and data services and market boundarydatasets rom American Roamer to display a view o wireless service territoriesand corresponding providers.
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Data Compatible with ESRI Business Analyst
Options
Coverage Options
ESRI oers three dierent coverage selections or Business Analyst:
State—
Region—
USA—
Software Options
Business Analyst OnlineSM
Creates boardroom-ready reports and maps based on business,
consumer, and demographic dataBusiness Analyst Desktop
Provides advanced analysis tools and includes extensive data relevant
to telecommunications needs
Business Analyst Server
Enables online sharing o models and workfows created with Business
AnalystDesktopaswellascreationofcustomdashboardviewers
Additional Data Options
•WireCenterBoundaries
•LATABoundaries
•AreaCodeBoundaries
•PointofPresenceBoundaries
Included Data
Updated Demographics
ESRI oers more than 1,600 demographic data
variables including current-year estimates and
ve‐yearprojections.Thesedatavariablesare
augmented by current‐year estimates or employee
population, population by occupation/industry, disposable income, and consumer
expenditures, all at the state, county, ZIP Code™, census tract, block group, core-
based statistical area, and designated market area geography levels.
Business Data
A national database o approximately 10 million
U.S. businesses rom Inogroup™
can be used toidentiy customers or competitors and includes
data by industry (SIC and NAICS), sales volume,
location, name, and employees.
Aerial and Satellite Imagery
DigitalGlobe’spremiumimageryservice
provides a collection o high‐quality aerial
and satellite imagery that is regularly updated
andexpanded.Theseimagescanbeusedinreportsandprojectsthatrequire
visual details o properties, neighborhoods, and towns.
Street Information
StreetdatafromDynamap® /Transportation,theagshipproductfrom
TeleAtlasNorthAmerica,providesanationwidebasemapforrouting
anddrive‐timeanalysis.Thisdatabasecontainsthemostcurrentand
comprehensive data available or more than 14 million addressed
street segments.
Find out more about ESRI telecommunications solutions by visiting www.esri.com/batelecom.
Business Analyst with ESRI-included data or 1 state
Business Analyst with ESRI-included data or any 5 states
Business Analyst with ESRI-included data or all 50 states
•CableBoundaries
•MetroFiber/LitBuilding
•SurfaceandTerrain
•WirelessCoverage/MarketAreas
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Copyright © 2010 ESRI. All rights reserved. ESRI, the ESRI globe logo, Business Analyst, Business Analyst Online, @esri.com and www.esri.com are trademarks, registered trademarks, or service marks o ESRI in the United States,
the European Community, or certain other jurisdicti ons. Other companies and products mentioned herein may be trademarks or registered trademarks o their respective trademark owners. Printed in USA
About ESRI
Since 1969, ESRI has been helping organizations map
and model our world. ESRI’s GIS sotware tools and
methodologies enable these organizations to eectively
analyze and manage their geographic inormation and make
betterdecisions.Theyaresupportedbyourexperienced
and knowledgeable sta and extensive network o business
partners and international distributors.
A ull-service GIS company, ESRI supports the
implementation o GIS technology on desktops, servers,
onlineservices,andmobiledevices.TheseGISsolutionsare
fexible, customizable, and easy to use.
Our Focus
ESRI sotware is used by hundreds o thousands o
organizations that apply GIS to solve problems and make
our world a better place to live. We pay close attention to
our users to ensure they have the best tools possible to
accomplish their missions. A comprehensive suite o training
options oered worldwide helps our users ully leverage
their GIS applications.
ESRI is a socially conscious business, actively supporting
organizations involved in education, conservation,
sustainable development, and humanitarian aairs.
Contact ESRI
1-800-GIS-XPRT(1-800-447-9778)
Phone:909-793-2853
Fax:909-793-5953
www.esri.com
Oces worldwide
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