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The Power of Data

Session Delivery: Mr. Sahil Dewan

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DataIt’s not important who you know, it’s about what you know about who you

know!Alumni data is the core of any alumni office

Basis to reach out

Means to engageme

nt

Data analytics

Value creation

Importance of Alumni data

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Emails Phone calls Social media

How to gather data?

Running Data Campaigns

Events Website

Alumni Chapters Referrals Lifelong Email

IDs

Data

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What all data do you track of your alumni?

Data

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Type of data that you should track:

Contact Information

Professional Information

CollegeInformation

Data

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Where do we start

• Current Students: How do you maintain a central database? Primary contact details change. Email Server?

• Convenient option – Lifelong email IDs

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Where do we start

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Where do we start

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Divide yourselves into groups of 3

Share your story with fellow delegates

Question: Once data is gathered, how do you use data?

(Focus on different avenues of utilizing data)

Activity

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Utilizing your DataScenario

- Rahul is an alumni of XYZ School - He has done his Biotech Engg- He graduated from the initial batch of the School- He has set up his industry in Biotech locally.

What could a School do in such a case?

Data

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Data Analytics

- Assign task of data analytics to a team- From the calendar of activities made, know how

alumni can be engaged- Start filtering out alumni on the basis of industry,

past colleges, location, past giving behavior

Data

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Set up monthly/qu

arterly meetings

with faculty for data

utilization

Study trends of alumni

giving back through

data

Mentorship boost – Identify alumni across

industries

Bring alumni of common interests together

DataUtilizing Your Data

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Do’s and Don’ts

Mode Do’s of Data Management

Don'ts of Data Management

Phone calls Weekends or post working hours

Don’t push for information

Emails Short, concise & personalized emails

Avoid multiple emails

Social media Use LinkedIn effectively Don’t spam groups

Website Link on home page always

Don’t share alumni information

Chapters Encourage alumni ambassadors

Don’t simply count on this method

Referrals Keep minimum target of 5

Don’t rely solely on spreadsheets

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Start

School Database

Make a Masterfile (Desired Data

Fields)

Survey CampaignsSocial Media

ChannelsPhone Campaigns

Referrals Events

Content Strateg

y

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Power of Data

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School X

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School Y

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School Z

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Go back and Do!