Arbor Powerpoint
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Transcript of Arbor Powerpoint
Waukee High School
Mission Statement
Our mission at Arbor is to be a positive, environmentally friendly force in our community and be known for a healthy menu. In addition to providing a relaxing place to do business, we promote a fun, entertaining experience for our customers.
Location & HoursLocated adjacent to main ProStartville park and activity center of the city
• Convenient place to pick up a picnic or a meal
• Place to hold a business meeting or lunch
Kitchen Hours: Tuesday – Sunday 10 A.M. to 10 P.M.
Interior Description• Tree brings nature inside
• Windows and terrace – for natural lighting and view of park
• Indoor playground made from recycled
materials
• Cork floor and doors
Eco-friendly Restaurant
• Restroom uses low flow fixtures, high efficiency toilets, waterless urinals, touchless faucets
• Hand dryers instead of paper towels
• Energy star kitchen equipment
• Recycled and repurposed patio tables and chairs, custom refurbished
Eco-friendly• Waste bins for produce
– Collected and eventually used for soil nourishment
• Natural lighting
• Serve water upon request
• Use of area farmers and producers– Feature their names in our menu
Boardroom Floor Layout
Canopy Floor
Company Structure• Managers –
General Manager, 3 Assistant Managers
• FOH – 2 Host/Hostess, 2 Bartenders, 2 Bus Personnel,6 Servers
• BOH – Head Chef, 2 Line Cooks, Food Runner, Dishwasher
Staff UniformsEveningDaywear
Menu- Price points for demographic & features wood-fired as well as local farms and producers
Menu HighlightsMesclun Green Salad
$7.75
Spiced Petit Tender servedwith Lemon Carrots and Primavera Mashed Potatoes $ 14.95
Cappuccino Mousse$5.00
Marketing Strategies
• Designed to bring in new customers and repeat business
• Use of strategies that have been proven by other companies
Groupon – reaches audience interested in eating out - may be current or new customers (89% return*)
*RESEARCH: Groupon customers spend an average of 60% above the value of the Groupon.
Secret Envelope – for current customers
Encourages repeat visits – 15 % redemption rate projected
Summary
• Capitalizes on the city’s greatest asset- the park
• Reaches out to area businesses as well as families
• Uses eco-friendly practices in building, menu, and business practices
And as our logo suggests…………
STRONG SUPPORT AND STABILITY IN THE COMMUNITY