ARAVIND EYE CARE SYSTEM

KOHINOOR BUSINESS SCHOOL, KHANDALA

BACKGROUND-Founded in 1976 by Dr. Govinda Vankataswamy(Dr.

V).1978- 70 bed free hospital was open to provide

poor with quality care.In 2004 ARAVIND EYE CARE SYSTEM started

providing eye care facility at Madurai,Theni,Tirunelveli,Coimbatore and Pondicherry.

Recognized as world’s most productive eye hospital handling the largest patient volume.

FACTS-More than 20 million blind people in India and only

4 million surgeries are performed every year.Over 75% blindness is due to cataract.Two type of cataract surgery. 1- ICCE(intra capsular surgery), 2- ECCE(extra capsular surgery). infection rate- 4 per 10,000(6 per 10,000 in U.K.).20% population need glasses .1% has cataract.

VISION-Eliminate needless blindness by providing quality

service in reasonable price to all.

OPERATION-Two sections- 1- main hospital for paid patients, 2- free hospital for non paying patients.

Series of steps- registration recording vision

preliminary

examination

testing of tension & tear duct function

Conti……………Two section were same in few aspect as well as

different in few aspect.

Operation theater- two table side by side(reduces surgery time from 30 minutes, industry standard, to 10 minute).

Organizes camps to attracts rural customers(patients go additional process of B.P. and urine sugar test).

Conti…………Recruit nurses from nearby villages(hunger to do

some good, not trained as nurse, not able to get job elsewhere).

In 1991, ARAVIND set up a factory to produce 60,000 inocular lenses per year(reduces cost of glass from 800 rs to 200 rs).

Recently company started manufacturing sutures and other item used in surgeries.

Role of operation in meeting vision-

Cost cutting(factory setup, mass surgery).

Reduced time per patient(infrastructure, management).

Mass surgery(help in achieving higher surgery everyday).

Camp organized in rural areas(attracted people to come forward with their problems)

STRATEGY-A-3 A1- availability, A2- acceptability, A3- affordability.

ADVANTAGES-

Reduced cost,

Increased output,

Saves time,

Affordable to everyone.

DISADVANTAGE-

Capital requirement,

Organizational management,

Skilled manpower,

Cooperation between employee at different hierarchy level.

REPLICATION OF SYSTEM-

Women’s health

and children’s health ,cancer and tuberculo

sis.

System can also replicate

for retail management(vi

shal mega mart),

telecommunication(reliance)

and manufacturing(HUL- lifebuoy).

Delivering vision of hospital-60 hours a week instead of 30 hours, industry

standard. started doing 400 operation per month by one

doctor instead of 25. Proper infrastructure- allows doctor to do more operation in less time.Mass awareness.Cost cutting- set up their own factory to manufacture lenses

(bring prices down from 800 to 200).

PROBLEM-

To retain it’s doctor,

Mass awareness,

Organizing camps,

Capital requirement,

.

Prepared by- yugesh kumar dubey Kohinoor Business School,

Khandala email id-

yogiraj.198550@gmail.com