Aran Pitter

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Digital Marketing Solutions I.T.Pie digital and creative media solutions for LEBC Group Ltd

description

SEO Proposal for LEBC Group Ltd

Transcript of Aran Pitter

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Digital Marketing Solutions

I.T.Piedigital and creative media solutions

for LEBC Group Ltd

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We are IT Pie - a leading Web Design, Digital Marketing and Graphic Design agency based in Penarth, just outside Cardiff. Our goal is simple, to deliver bespoke digital marketing solutions; thereby maximising your online profile. From simple brochure websites to full e-commerce solutions, online CRM systems or resources, Pay Per Click (PPC) campaigns, Word of Mouth (WOM) viral marketing, Search Engine Optimisation (SEO), Emarketing and Corporate Branding, we focus on business success and brand credibility for our clients.

IT Pie want to spend time with you, your brand and your company, to understand your objectives. Our solutions result from acquiring an in-depth knowledge of our clients’ processes. Coupled with our extensive knowledge of digital media, IT Pie deliver solutions that are much more than static websites, but are integrated, measurable digital strategies.

We pride ourselves on our reputation, which is why clients such as Atkin Group, Acuity Solicitors, Agored Cymru, Capital Law, Cadwaladers Ice Cream, Eurofood Group, Moginie James, New Law and the Welsh Rugby Players Association trust us with their digital marketing campaigns.

1ABOUTUS

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2OURSERVICES

Website Design. We design and develop innovative and creative bespoke websites, to reflect your brand aesthetics - from simple brochure websites to interactive online resources.

eCommerce Website Integration. We can integrate a full eCommerce system, shopping cart and payment portal into your website, promoting your full catalogue of products or services.

Web based CRM and Business Software Solutions. Integrating business processes, including finance, accounting, manufacturing, sales, marketing and customer service operations into bespoke online solutions, designed for your organisation.

Graphic Design. Creative and eye catching design solutions for corporate branding, brochures, leaflets, business stationary and any other print stock.

Search Engine Optimisation. Both on and off-site, bespoke optimisation and website promotion, specifically designed to out perform your nominated competitors.

eMarketing Campaigns. Single campaigns linked to your website, targeting your clients - to bespoke designed templates, giving you full control of your e-marketing.

Digital Marketing. Including social media, AdWords, chat forums, WordPress blogs, online resources and all digital media.

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Research suggests that the competition is high for each of your nominated keywords and your competitors are actively marketing online. Having viewed your source code and meta-data, it appears that your website is not optimised at all. Nevertheless, there is a significant share of the online market to be acquired, with monthly search statistics as follows:

Pension Advice - 14,800Pension Auto-Enrolment - 2,400IFA - 165,000Independent Financial Advisor - 22,200Investment Advice - 6,600

When we run our SEO tools to assess your current website for appeal to the search engines, you score a ratio of 0%. Your competitors are achieving scores of 95%. Given this high level of competition, results will not be immediate, but we would expect to see significant improvements in your online profile within six months.

Should you choose to engage us, we would firstly conduct detailed research to identify the most appropriate keywords for your campaign to out perform competitors, before undertaking a website code structure survey. We can then provide a list of proposals for your web developer, to optimise each page of your website. Alternatively, if we are given access to the source code, we can make the necessary changes. Once these foundations are laid, we will work on your wider online profile including google maps, directory submissions, one way back links, unique articles, blogs and comments, social bookmarks and social media profiles in order to appeal to the search engines.

Given the competition, we would expect to dedicate approximately 48 - 64 hours a month on search engine optimisation. In order to achieve results, a contract period of 12 months is realistic. Depending on the number of keywords, the monthly price would range from £1495.00 to £1995.00.

If you would like to discuss your campaign, we would suggest a meeting or conference call to discuss your objectives and keywords in more detail.

3OURPROPOSAL

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Unit 1 Avon House19 Stanwell RoadPenarthCARDIFFCF64 2EZ

(t) 029 2070 6336(e) [email protected](w) www.itpie.co.uk