AR VR Meetup in Göteborg 2017-12-06
-
Upload
carl-henrikson -
Category
Design
-
view
68 -
download
0
Transcript of AR VR Meetup in Göteborg 2017-12-06
![Page 1: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/1.jpg)
AR/VR in perspective
Tech , Effect and ValueCarl Henrikson & Ahmed Assal
![Page 2: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/2.jpg)
Building the right things
Building thingsright
Running thingsefficiently
Carl HenriksonSenior Consultant Business Advisory
![Page 3: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/3.jpg)
Virtual reality - an old dream which is finally becoming reality
![Page 4: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/4.jpg)
![Page 5: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/5.jpg)
![Page 6: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/6.jpg)
Stanford University Libraries
![Page 7: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/7.jpg)
1966
![Page 8: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/8.jpg)
![Page 9: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/9.jpg)
AUGMENTED REALITY
![Page 10: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/10.jpg)
The Ultimate Display – a.k.a. Damocles Sword
Head mounted augmented reality display
Ivan Sutherland 1968
![Page 11: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/11.jpg)
![Page 12: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/12.jpg)
80-ies and 90-ies...
But finally...
![Page 13: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/13.jpg)
2014: Rirtualenaissance
V
![Page 14: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/14.jpg)
VRAR
![Page 15: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/15.jpg)
Learning and training
Decision making
Communication
Sales
Marketing
Immersive design
Location based
Entertainmentand information
Emerging applications
![Page 16: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/16.jpg)
Learning and training
Virtual manuals
SimulationAR and Industrial
maintenance
Assistive AR/VR tools
![Page 17: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/17.jpg)
Decision making
Real time data and analytics visualization
What if scenarios
Remote systems control and analysis
![Page 18: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/18.jpg)
Communication
Augmented vision
Remote experts Remote collaboration
Telepresence
![Page 19: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/19.jpg)
Remote Collaboration
![Page 20: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/20.jpg)
![Page 21: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/21.jpg)
Remote Expert
![Page 22: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/22.jpg)
![Page 23: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/23.jpg)
Telepresence
![Page 24: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/24.jpg)
25
![Page 25: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/25.jpg)
Sales
Showcases and demos
Configurators & customizers
Trials
![Page 26: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/26.jpg)
Marketing
Experential campaigns
Brand recognition Virtual characters
Store attraction
![Page 27: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/27.jpg)
Immersive design
Conceptual design Design review
![Page 28: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/28.jpg)
Location based
Virtual tours On location gaming
![Page 29: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/29.jpg)
Entertainment& information
Games
Movies
Concerts
![Page 30: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/30.jpg)
Emerging applications
Crime scene reconstruction
Therapy, Pain relief Virtual workspaces
Immersive journalism
![Page 31: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/31.jpg)
MemoAR
![Page 32: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/32.jpg)
Technology Effect Value
The TECHNOLOGY The EFFECT that can be / need to be achived The business/customer MOTIVE or DRIVER
Interactive VR
Consuming VR
VR 360
Cameras
Empathy
engine
360 experience
Virtual
presence
Real time
virtual
presence
Near real
experience /
simulation
Capture your
experience
Anyone can
create a VR
environment
Be able to build/interact with a world around you
Cheap, Easy
access
Time & place
travel
Manipulate the
brain
Experience something
which is not built
Different for each customer and use case
![Page 33: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/33.jpg)
The business value and customer
motive
Begin with...
The effect
which is
needed
then...
The technology needed to
achieve the effect
and finally...
But, how? ...
![Page 34: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/34.jpg)
Outside-in metodology to understand users
gain
gain
gain
gain
![Page 35: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/35.jpg)
Charity organization working with homeless people
Main objective: communicate what it’s like to be homeless so that people get emphatic with their cause and donate money and time
![Page 36: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/36.jpg)
”Empathy engine”
![Page 37: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/37.jpg)
![Page 38: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/38.jpg)
Outside-in metodology to understand users
![Page 39: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/39.jpg)
To get the most from this technology we must...
Become imagineers!
* Stolen with pride from Walt Disney Inc.
*
![Page 40: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/40.jpg)
KEEP CALMAR + VR
IS CURRENTLY AT 1%
![Page 41: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/41.jpg)
AR / VR / MR / 3D RealtimeGraphicsA Technical Perspective
![Page 42: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/42.jpg)
VR / AR / MR / Realtime 3D
Current - Future Future+
Software
Hardware
Content
Procedural
Content
Generation
Automatic and Semi –automatic
Content Generation
Automatic
Animation
Creation Automatic
Mesh Creation
![Page 43: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/43.jpg)
Automated, Mixed-authoring and Procedural Content Generation
44
![Page 44: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/44.jpg)
Automatic Animation Generation
45
![Page 45: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/45.jpg)
Natural Environements
47
![Page 46: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/46.jpg)
Spectacular Hyper-realism
48
![Page 47: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/47.jpg)
Mapbox & Unity 3D
49
![Page 48: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/48.jpg)
Mapbox Styling
50
![Page 49: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/49.jpg)
L-systems and Plants – SpeedTree
51
![Page 50: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/50.jpg)
L-systems and Plants – Xfrog
52
![Page 51: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/51.jpg)
Cities, Streets, Buildings & CityEngine
53
![Page 52: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/52.jpg)
Cities, Streets, Buildings & CityEngine
54
![Page 53: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/53.jpg)
Crowd Creation & Animation – Anima 3
55
![Page 54: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/54.jpg)
Today’s journey
56
![Page 55: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/55.jpg)
AR Works - Occlusion
57
“AR systems never “work” or “don’t work”. It’s always a question of do things
work well enough in a wide enough range of situations.”
![Page 56: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/56.jpg)
58
Google search volumes (AR) over time (trends)
PokemonGo Distribution: July 2016
22-sept-2017: initial release Iphone 819-sept-2017: Initial release of iOS 11 iOS
NEW API: ARKit
April 2012: Google unveiled Project Glass
“Similarly, in your business, be sure that before you focus on theresults or outcome, that you make it crystal clear what problemsyou solve, or why people might need what you offer” - Ian Altmanat Forbes
Jan 2015
![Page 57: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/57.jpg)
AR technologies compared
61
Microsoft Hololens Meta 2 ODG R-7
Magic Leap, Google Glass 2.0, Vuzix, ODG R-9, Daqri Smart glasses, ...
Daqri Moverio BT-300
+ universal use+ poweful, open platform+ standalone device+ strong go-to-market push
- limited battery life
+ universal use+ poweful platform
- connected device
+ universal use+ lightweight
- limited FoV- limited battery life
+ industry use tailored+ powerful platform
- industry use only- limited battery life
+ industry use tailored+ powerful platform
- industry use only- limited FoV
![Page 58: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/58.jpg)
AR SDKsRegular Handheld Devices
62
Vuforia
ARCore
ARKit
Dedicated HWHMD Tango Tablet
Vuforia
ARCore
ARKit
Hololens
Tango
![Page 59: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/59.jpg)
AR SDKs on Handheld and HMD Devices63
Augmented Reality
SLAM
Sensor Fusion
Computer VisionPose Deblurring
Visual-inertial Odometry
Optimal CorrectionSurface Estimation
Camera Calibration
Nonlinear OptimizationScene Understanding
Inertial Measurement Unit
Triangulation
![Page 60: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/60.jpg)
AR SDKs on Handheld and HMD Devices64
It enables developers to position and orient virtual objects, such as
3D models and other media, in relation to real world images when these are viewed through the camera of a mobile or HMD device.
Motion TrackingVisual Inertial Odometry (VIO) – to track your position in space (your 6dof pose) in real-timeYour pose is recalculated in-between every frame refresh on your display by matching a point in the real world to a pixel on the camera sensor each frame
![Page 61: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/61.jpg)
AR SDKs on Handheld and HMD Devices65
It enables developers to position and orient virtual objects, such as
3D models and other media, in relation to real world images when these are viewed through the camera of a mobile or HMD device.
3D Reconstruction (point cloud)
![Page 62: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/62.jpg)
66
ARKit vs Tango vs Hololens
HW Design
SW Stack
"RGB-IR" camera for color image and infrared depth detectionFisheye motion cameraAccelerometer, gyroscope & magnetometerAmbient light sensorsMicrosoft Holographic Processing Unit
VIO (motion tracking) Sparse Mapping (area learning)Dense 3D reconstruction (depth perception).
Regular phone cameraAccelerometer & gyroscope
Highly accurate Dead Reckoning Guess to
compensate lack of stereoscopic images
![Page 63: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/63.jpg)
ARKit – Augmented Reality for iOS
67
• API that lets third-party developers to build Augmented Reality apps for iOS• Available only for processors Apple A9 and later (6S, 6S Plus and later) due to performance• Available only operatig system iOS 11 and later (officially released on 19-sept-2017)
Optimal performance from model iPhone 8
• Depth sensing camera system calibrated for AR• Lo-light and 60 fps• New gyro and accelerometer• Accurate motion tracking
![Page 64: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/64.jpg)
Microsoft Hololens
68
• Accelerometer, gyroscope, magnetometer
• Spatial Mapping
• Gesture recognition
• 3D display (FOV: 30°×17.5°)
• Video (2.4 megapixel)
• Sound
• Bluetooth
• Wi-Fi
![Page 65: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/65.jpg)
VR everywhere at MWC!
VR was the big attraction! ..but the real use cases were few!
![Page 66: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/66.jpg)
VR devices in all ranges!
March $599April $799
2nd gen $99
May $200
Oct $499
Multiple version $5 Co
nsu
min
gIn
teractin
g
![Page 67: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/67.jpg)
But Google DayDream and ARM next Gen processors will drive mobile VR from consuming to interactive
71
![Page 68: AR VR Meetup in Göteborg 2017-12-06](https://reader033.fdocuments.in/reader033/viewer/2022051710/5a67f1877f8b9ab9398b5f07/html5/thumbnails/68.jpg)
THANKS FOR LISTENING!