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A&R Tattoos

Team: Andreescu Andrei and Atanasoaei Raul 

Coordonating professor: Adrian Brunello

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A&R Tattoos

• A&R Tattoo will open a small tattoo parlor in Iasi, where both tattoonewbies and collectors will be able to work with two established,talented artists.

•  The business needs only $22,200 to launch, due to the low capitalrequirements o the business!

• "ales will e#ceed $00,000 by the third year based on the ull%timework o the employees.

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b'ecti(es

• Reach annual re(enues o appro#imately $0,000 in year three!

• "uccessully create *++ tattoos o(er three years

• -arn net prots or the owners, or si/nicant total compensation to

the two owners includin/ salaries and di(idends

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ission

  A&R will create sae, impressi(etattoo art or customers in Iasi areaboth throu/h tattoos and throu/h

other products eaturin/ art by theshop1s tattoo artists.

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Keys to Success

• -ncoura/in/ repeat customers collectors3 who return a/ain anda/ain or ull sessions with artists they lo(e!

• akin/ the health and care o customers and tattoos a top priority toensure the saety o the customers, employees, and business!

• 4orkin/ with talented artists and encoura/in/ their e#pression andreedom!

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Products and Services

• Introductory5shop%minimum tattoos

•

6asic tattoos 7 hour session3

• 8ull sessions 2% hour sessions3

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Market AnalysisSummary

•  The market is se/mented into9

•  Tattoo newbies or dabblers those who /et one tattoo3

•  Tattoo collectors those who /et numerous tattoos3

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Marketing Strategy 

• :rint 7,000 ;yers ad(ertisin/ the /rand openin/ o the business topost in the area o the shop, at local establishments and hand outat e(ents and on the street in the precedin/ week.

• ellow :a/es

•  The principals and additional artist handin/ out business cards andwearin/ A&R shirts to promote the openin/

• Runnin/ ads in the local papers about the /rand openin/

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Sales Strategy 

• "ales will be encoura/ed throu/h word%o%mouth.

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"ales 8orecast

•  The sales orecast represents an amount o work that is reasonableor two ull%time artists, while allowin/ time or them to work on ;ashart, create desi/ns or other resale items, and mana/e and marketthe business

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Financial Plan

•  The nancial plan or A&R is to raise $2@,000 rom a combinationo personal sa(in/s, a lon/%term loan, and short%term borrowin/ tolaunch the business. The business will achie(e cash ;ow and protbreak%e(en in the se(enth month o operation and net prot willbe achie(ed in the rst year, allowin/ or di(idends to be paid to

the owners beyond their salaries startin/ in year two.

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Start-up Funding

•  The start%up undin/ will be primarily rom in(estment by the co%owners and ounders, Andreescu Andrei and Raul Atanasoaei, whowill each contribute $@,*00. They will borrow $2,000 on creditcards and seek a three%year loan o $70,000 or the remainin/cash, with their home equity as collateral. This will co(er the

required $2@,000 in undin/ needed to launch.

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Proected Pro!t and "oss

  ross mar/ins will impro(e sli/htly as sales o ull sessionsincrease relati(e to other ser(ices.