Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods...

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Opportunities Selling into Chain Markets Aquaculture and Whole Foods Market Stephen Corradini Whole Foods Market - South Region Regional Vice President

Transcript of Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods...

Page 1: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council

Opportunities Selling into Chain Markets

Aquaculture and Whole Foods Market

Stephen CorradiniWhole Foods Market - South Region

Regional Vice President

Page 2: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council

Whole Foods Market Seafood

❖ Seafood is integral to Whole

Foods Market’s culture and

mission.

❖ Key third party partnerships:

❖ Marine Stewardship Council

❖ Monterrey Bay Aquarium

❖ The Safina Center

❖ Internally developed

Aquaculture Standards

Page 3: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council

Aquaculture Standards

❖ Separate standards for salmon, other finfish, shrimp and

mollusks.

❖ Standards developed with producers, environmentalists and

scientists. Verified by independent third party for industry

leading traceability and quality.

❖ Highlights:

❖ No antibiotics, growth hormones, sex reversal hormones or

poultry and mammalian products in the feed.

❖ No genetically modified or cloned seafood.

❖ Density monitoring and standards by species.

❖ Minimize impacts on the environment by protecting sensitive

habitats, monitoring water quality, sedimentation below

farms and responsible feed sourcing.

❖ No added preservatives (sodium bisulfite, sodium tri-

polyphosphate and sodium metabisulfite) or synthetic

pigments.

❖ No pesticides, parasiticides or synthetic herbicides.

Page 4: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council

Regional versus Global

Whole Foods Market Purchasing StructureGlobal Purchasing

❖ David Pilat - Global Coordinator

❖ Carrie Brownstein - Quality Standards

❖ Jeremy St. Gelais - Purchasing Coord.

Regional Purchasing

❖ Stephen Townshend - Coordinator

❖ Kyle Frederick - Assoc. Coord.

❖ Valerie Gamblin - Assoc. Coord.

❖ Andrew AuBuchon - Assoc. Coord.

Page 5: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council

Local Purchasing Power

Southern Aquaculture Partners❖Carolina Classics

❖Taylor Fish Farms

❖Greene Prairie

❖Pointe aux Pins

❖War Shore Oysters

❖Caviar Star

❖Livingston Farms

Page 6: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council

National Purchasing Power

National Aquaculture Partners❖ Scottish (Shetlands),

Norwegian and Icelandic

Farmed Salmon

❖ Tilapia Azul - Aquaperu

❖ Rushing Waters Fisheries

❖ Peruvian Paiche

❖ Icelandic Arctic Char

❖ Fish Breeders (Idaho Trout)

❖ Greek Branzini

Page 7: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council
Page 8: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council

How do I sell to Whole Foods?

❖ Have a product we want

• Species, geography, price, quality,

format, seasonality

❖ Supplier onboarding process

• Third party farm audit

• Food safety audit

• Processing facility audit

❖ Distribution, pricing and support

• WFM or distributor

• Demo and marketing support

• Pricing and promotions

Page 9: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council
Page 10: Aquaculture and Whole Foods · Whole Foods Market Seafood Seafood is integral to Whole Foods Market’s culture and mission. Key third party partnerships: Marine Stewardship Council

So what does Whole Foods Market

need?

Differentiation in an Ever-Changing Retail Environment

❖ Value Added

❖ Seasonal

❖ Exclusive

❖ First to Market

❖ Unique

❖ Value

❖ Premium