Aqua minerals nepal (p) ltd by group a
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Transcript of Aqua minerals nepal (p) ltd by group a
Aqua Minerals Nepal (P) Ltd.Balaju Industrial Area, Kathmandu
Acknowledgements
• Gratitude to :• White House GSM Tina Saud, Consumer Behavior Instructor• Aqua Mineral Nepal (P) Ltd. Arjun Bhattrai, Operational Manager Bhawaar Singh, Accountant Reema Shrestha, Lab In-charge
Factory visit & review
• Visited on 24th November 2011• Located in Balaju industrial area, Balaju.• Building & surrounding is not well managed
despite of being Market leader.• The drainage system is not well managed.• The testing lab is better in this firm.• They gifted us with a bottle of water.
Introduction
• Operated by Dugar Group.• Established in 1992.• Market leader in Purified water.• “Drink sage water & be healthy is our motto &
keeping our promise to provide clean & safe water”.
• It introduced American technology “Reverse Osmosis “ machine for the first time in Nepal.
Contd..
• They celebrated 18th anniversary this year
Objectives of study
• To know about the Product planning and Development of Aqua 100.
• To derive the theoretical knowledge into Practical exposure.
• To know about the Target Market.• To know about the product design & process.
Limitations of study
• Time constraint• Not sufficient information for the study• Unscheduled field visit
Data collection & analysis
• The following shows the data collected from Primary & secondary sources are:
• Types of Product Aqua hundred Jar Aqua hundred bottle• Prices of Product Rs 125 per Jar Rs 17 per Half liter
Continued..
• Production Daily production 1200 – 1300 jar Average Production 180 jar per hour• Raw material suppliers a) Water sources Local purchase from Hattigauda & Nagarjun b) Chemicals Chemical are exported from India
Continued…
c) Jar Purchased 2400 jar from Thailand annually d) Bottle Manufactured from local market like Laxmi
plastic • Durability of product Best use of jar within 1 months For bottles 6 months
Continued..
• Target customers Embassy, Government department, Bank,
Casino, hotel & restaurant etc.• Research & investigations Water guard, machine & chemicals• Sales 1200 jar per day in winter 1700 to 1900 jar in summer
Product processes & cycleReserve tank
Storage tank
P tank
PS Filter
PAM Filter
PAC Filter
PSFT Filter
Reverse Osmosis System
Packaging machine
SWOT analysis
• Strength -Dominator in the market pure drinking water - large local market - Quality of water -High Financial source • Weakness - Pricing of product - Only focussed in Capital
Contd..
• Opportunities - generate new products - can occupy market in other place - wealth maximization• Threats -Government policy -New Competitors
Conclusions
• “ 1st established firm in Kathmandu, Mineral Water Plant with captive bottle and Cap Manufacturing using state-of-the-art technology “
• Guarantee in Pure & safe drinking water• Satisfied Costumer• “Making a good name is not sufficient, carrying
over the name and quality for a long time matters the most,”
Suggestions and recommendations
• We would like to suggest the firm: - Affordable price for local people - Search the new market - Product differentiation for all classes
Q? & A!
Thank you