International Trade Show forFishing, Fly Fishing and Aquaristic

9 – 11 March 2012Organizer:

Catching a fresh startGoing for it hook, line and sinker.

Once again, Messe Friedrichshafen has reeled in the AQUA-FISCH and has set to restructuring it from within. You will now have a competent partner at your side to meet the needs and requests of the exhi-bitors.

MarketingMesse Friedrichshafen leads the German mar-ket in sports and recreation trade fairs. Our concepts are as innovative as our marketing and media channels are effective.

ServiceThe proactive team around Petra Rathgeber is dedicated specifically to all things AQUA-FISCH. You will be thrilled with our high stan-dard of exhibitor care and support.

Know-howExternal specialists and strong media partners in the realm of fishing, fly fishing and aquaris-tics will provide interesting stimuli and identify trends in the scene.

ConceptNew focal points, a broad range of topics, more experience. The AQUA-FISCH will be enriched with interactive and emotional measures to raise the enthusiasm for fishing, fly fishing and aquaristic.

Border triangleMore enthusiasm means more visitors. And in Friedrichshafen these come from one of the re-gions in Europe with the most spending power: Germany, Austria and Switzerland.

FishingTight lines for landing.

The adrenalin rises as a predator takes the bait. Those who have ever expe-rienced the fascination of fishing and have felt the play of a lively fish will be hooked. The region around Lake Cons-tance is teeming with countless enthusias-tic fishers who are eager to find out about the latest trends and products in 2012.

We hope to catch all fishing enthusiasts with a wide range and the latest products in the realm of fishing.

For this purpose, we will be creating a separate section on the exhibition grounds in which your product presentation will be shown in the best light.

Along with an exceptional service provided by the Messe team, the AQUA-FISCH in Friedrichs-hafen also delivers a crowd of potential custo-mers with money to spend. So do not to miss out when we put visitors in the mood for new equipment and additional accessories.

Fly FishingDo you fly on the ultimate buying pattern?

When it comes to fly fishing, the object of desire – in our case, the fly fisher – is served up the different kinds of bait, such as nymphs, streamers, dry or wet flies, in style and to perfection. But that’s not all at the AQUA-FISCH: the fly fishing section will be restructured and expanded.

At the AQUA-FISCH 2012, we will make the ultimate discipline of “fly fishing” an experience to remember and ensure that visitors get all fired up.

The dedicated fly fishing section will have ample water basins, casting demos and other activities involving fly fishing experts.

It goes without saying that visitors will soon be in the mood for more. So fish with us in the same waters and be there when we let fly this unique buying incentive.

AquaristicUseful algae fatten your coffers.

A trend over the last few years is conti-nuing: Shrimps are useful and colourful algae eaters and so are a welcome addi-tion to any aquarium. As welcome as the wide range of aquaristics appreciated by the crowd of visitors at the AQUA-FISCH.

Aquaristic fans enjoy the proximity to what is likely the largest “freshwater aquarium” – Lake Constance. Maybe that’s because of the spe-cies-appropriate presentation which exhibitors are afforded on the exhibition grounds.

Benefit from the good company at the AQUA-FISCH 2012: Let your stand add another dab of colour to the wide variety on offer and help fatten your coffers.

Media partnershipsWe will get strong media partners on board for intensive advertising of the AQUA-FISCH among the various visitor target groups.

Specific marketing measuresDifferent target groups have different needs. We will therefore focus – even more strongly – on measures that will draw visitors.

Fair price structuresWe believe in fairness and transparency. After all, a discount jungle benefits no one in the long run. Our priority therefore is fair price structures with equal transparency for all exhi-bitors.

Quality over quantityQuality is the driving factor in the reorientation of the AQUA-FISCH. Our aim is to make the AQUA-FISCH the leading trade fair for fishing, fly fishing and aquaristic. Our new quality standards will be reflected in its image both internally and to the outside.

Press relationsEvery year, more than 6,000 journalists make their way to Friedrichshafen, and we are offe-ring them a personal service. Take advantage of our media service offer for exhibitors. The press department of Messe Friedrichshafen will support you as the exhibitor in your PR work: the latest product news, press box (offline and online) or holding press conferences.

Positive emotionsA trade fair thrives on the emotional experience that visitors take home. Therefore, we want the AQUA-FISCH to be more than a mere sales platform. Together with all exhibitors, media and partners of Messe Friedrichshafen, we create an “event” with true value added over the next few years.

Messe FriedrichshafenWe´ll do everything for your success.

Project Manager

Petra Rathgeber Tel.: +497541708-361Fax: +497541708-110petra.rathgeber@messe-fn.de

Project Coordinator

Bruni Hertsch Tel.: +497541708-359Fax: +497541708-110bruni.hertsch@messe-fn.de

Project Coordinator

Karin Hoffmann Tel.: +497541708-362Fax: +497541708-110karin.hoffmann@messe-fn.de

Project Coordinator

Tobias Bretzel Tel.: +497541708-363Fax: +497541708-110tobias.bretzel@messe-fn.de

Your contact

MesseFriedrichshafenGmbHPostfach208088010Friedrichshafen,GERMANY

www.aqua-fisch.de