APWA April 23 Webcast On Engaging New Student And Yp Members
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Transcript of APWA April 23 Webcast On Engaging New Student And Yp Members
Reaching Out to the Next Generation: Steps for Engaging New
APWA Student and Young Professional Members
Laura KroegerMike FraserChas Jordan
APWA Subcommittee on Generational Issues
Send out a Welcome Letter
• The first contacts with a New Member are extremely important
• APWA National provides information on who New Members are
• Letter can be sent by the Chapter President, Membership Chair, or another Chapter Board member
The Purpose of a Letter
• Want New Member to feel welcomed (not over-whelmed)
• Want New Member to be aware of local Chapter and APWA National opportunities
• Want to give a New Member an invitation to become active by providing him/her with information and contacts
What to Include in Your Letter?
• Introduction to Chapter/Branch officers• Upcoming events and meetings• List of key committees and chairs• Link to Chapter/National website• Introduction to “Buddy” with contact
information• Invitation to next event
Suggestions on Format of Letter?
• Welcome Letter should be short and include a personal connection
• Calendar of events and list of committees can be a standard enclosure
• Develop a fact sheet about your Chapter/Branch as another enclosure
What Are Chapters Doing?
• Both the Manitoba Chapter and the Missouri Chapter send out a Welcome Letter to New Members.
• The Chicago Metro Chapter sends out a Welcome E-mail to New Members.
Assign a “Buddy” to Each New Member
• A Buddy or an assigned contact can be helpful in the orientation process. However, each Chapter must decide if this approach is right for them.
• Contact with the New Member is especially important during the first 30-60 days.
How Could a Buddy Help?
• A Buddy could be chosen to make the first contact with the New Member.
• A Buddy could ensure that the New Member feels welcome and valued in the Chapter/Branch.
• A Buddy could be “the” go-to source for Chapter/Branch information.
How Could a Buddy Help?
• A Buddy could accompany the New Member to Chapter/Branch events and introduce him/her to other members.
• A Buddy could provide the New Member with a tour of both the Chapter and National websites to introduce him/her to the information and resources available
How Could a Buddy Help?
• A Buddy should try to match the needs of the New Member with opportunities that APWA can offer
• Possible examples include professional contacts, internships, scholarships, mentorships, job openings, committee appointments, or volunteer roles.
How Could a Buddy Help?
• A Buddy could assist the New Member in planning for his/her first APWA Congress & Exposition.
• Giving a New Member a head start in sorting through all of the resources and opportunities will better prepare him/her to successfully integrate into APWA, and begin to contribute much sooner.
What Are Chapters Doing?
• New York Metro Chapter – Assigns a New Member with an existing member.
• Oregon Chapter – Assigns a “buddy” to a first-timer at breaks during conferences.
How to Keep New College Student and Young Professional Members
Interested and Engaged
• Events• Leadership Opportunities• Networking Opportunities• Partnerships• Financial Assistance
Events
• Chapter events that meet Young Professionals’ scheduling requirements
• “So You Want to Be A…” events – courtesy of the Florida City & County Management Association
• Community outreach programs during Chapter trade shows or conventions
• Tours and speakers that appeal to New Members
Leadership Opportunities
• Chapter or Branch Executive Committee position for emerging or young leader (non-student)
• Young Professionals Committee - courtesy of the Georgia Chapter
• Student member of committees and task forces
• Chapter or Branch Emerging Leaders program – courtesy of the Kansas City Metro Chapter
Networking Opportunities
• Networking events at trade shows and conventions
• Mentorship programs• Icebreaker events at Executive
Committee or Chapter/Branch–wide meetings
Partnerships
• Local universities – affiliated student organizations
• Young Professional organizations in local communities
• Leadership Development programs (for example, Leadership Florida)
• Chapter partnerships – representatives & events
Financial Assistance
• Conference scholarship for an emerging or young leader
• Chapter scholarship for an emerging or young leader to attend APWA Congress & Exposition
• Free or reduced conference registration for student members
• Fund the participation of a young professional in the APWA Emerging Leaders Academy program – courtesy of the Colorado Chapter
Questions or Comments?
• Laura Kroeger - Denver, [email protected]
• Mike Fraser – Salina, KS [email protected]
• Chas Jordan - Largo, FL [email protected]