Apurv +919739497247 | apurvsinha.nift@gmail.com

A B O U T M E -Fashion Professional with 2.5 years of in-hand experience of E-Com Retail Buying

& Merchandising.

-Systematic approach towards organizing, prioritizing & executing the work.

-Have strong analytical & problem solving skills.

-Believe in continuous improvement methodology & work consistently to

improving the quality of my work.

E X P E R I E N C E Associate Buyer

(From June 2014 to Présent) for Myntra Fashion Brands

- Handled Buying for University Brand Harvard

- Currently taking care of Kids Wear Buying for Brand YK

Responsibilities in Buying

-Create Assortment & Buy Plan to Set Target for Brand along with Planning

considering Organization and Brand Goals.

-Range Selection as per the Buy plan requirement from Design options.

-Sales & Marketing plan and Execution as per Revenue target and Product stories

of the season.

-Regular Sales Monitoring for any Proactive and Reactive action required to

Maintain or improve sales achievement.

-Style Level sales pattern to identify the fast sellers and the slow movers, for timely

replenishment.

-Inventory monitoring based on their ROS/DOH, and reacts with Prioritizing and

Deprioritizing specific goods.

-Inventory Aging Analysis of the slow moving inventory and applying discounts

with ensuring margins are maintained.

-Sourcing Collaboration to ensure on time orders Execution and stock availability.

-Cost/price negotiations along with Sourcing Team to achieve the target margins

-Consolidate order Sheet for a season to maintain detailed record of orders.

-Cross function Coordination with Planning, Marketing, Catalogue and

Warehouse Team for a smooth brand functions.

On Site Activities

-Catalogue Shoot: Sample Coordination, Model Selection, Ensembles, Shoot Brief

-Catalogue Content: Display Images and Content Review, Changes as per

performance.

-Product Listing Against Brand Stories, Common Stories, Marketing Initiatives.

-Innovative customer Experience from brand side.

D E C L A R A T I O N

I here by declare that all the information mentioned above is true to the best of my knowledge & belief.

Apurv

Bangalore

E D U C A T I O N

Bachelor Of Fashion Technology: NIFT (Bangalore), 2010 – 2014

Woven and knitted garment manufacturing (Process, Product Costing, TNA

Planning, Production Planning &Control)

Fashion Retail, Product Development, Merchandising and Sourcing.

E‐Commerce- Business Model, Ecommerce Processes, Implementation,

Maintaining and Scaling.

Computer applications (Advance Excel, Web applications design and

development, Apparel ERP & PLM, PPC, CAD)

P R O J E C T S - Streamlining of Merchandising Process by PLM: Developed a Tiny PLM (EZSource)

which led to Actual PLM implementation in the company.

- Streamlining of Apparel Factory Line Layout in order to increase efficiency.

Academic Projects:

- Oneclickfashion.net: Business Model of An Apparel web Directory as well as

comparison portal.

- Becasual.com: Business Model of a casual wear focused online store.

S K I L L S -Sales Plan, Retail Analysis & Reporting

-Ecommerce functioning (Warehouse Inward, Storage and Outward,

Cataloguing Process, Onsite Customer Experience, Order Processing, Sales

analysis etc.)

-Apparel Production: Product Costing and Development, Production Planning.

-Familiar Language and Software’s (HTML, ASP.Net, VB.Net, MS Office, AutoCAD)

-Garment Industry Software- ERP, PLM, CAD (FastReact, ERP-NOW, Lectra,

TukaCAD)