Apu14 beijing final for show english press

1 | AMD APU14 BEIJING | MAY 15, 2014

PRESENTER NAME GOES HERE DATE GOES HERE

PRESENTATION TITLE PRESENTATION TITLE PRESENTER NAME GOES HERE

DATE GOES HERE

AMD SUCCESS IN GREATER CHINA SPENCER PAN

Corporate Vice President and Managing Director for AMD Greater China


THE AMD MISSION

To be the leading designer and integrator of innovaMve, tailored technology soluMons that empower people to push the boundaries of what is possible.

To be the leading designer and integrator of innovaMve, tailored technology soluMons that empower people to push the boundaries of what is possible.


AMD GREATER CHINA PLEDGE Our customer promise is to deepen our roots in Greater China and deliver technology leadership and soluDons that enrich people’s lives.

4 | AMD APU 14 BEIJING | MAY 15, 2014

Infrastructure Support

Gov. RelaMons

Finance

Order Management

IT

HR

Legal

CHINA

AMD PRESENCE IN GREATER CHINA OVERVIEW: y  We have a long-‐standing presence in China, this year marks 21 years. (1993-‐2014) y  AMD China encompasses all the funcMons that AMD has world-‐wide.

Beijing

Hong Kong

Taiwan

Shanghai

Shanghai R&D Center

Customer Engr. WW ODM BU Global WB

Acer/Asus GAM WW Chipset & AIB

OSAT

Suzhou Factory

Sales Op.

GC HQ & S&M Lenovo GAM WW DT BU

Customer Engr.

Suzhou


AMD GC – MAJOR ACHIEVEMENTS AND KEY HIGHLIGHTS

Strong Channel, OEM/ODM, ecosystem partners

Strong GC gaming presence and success stories

Beijing and Shanghai R&D were crucial in the development and success of PS4 and Xbox One

Growth in Channel DT and AIB (33% and 19% YoY Rev. Growth)

Suzhou factory contributed more than 30% AMD worldwide capacity

Biggest region in AMD -‐ contributes more than 30% of AMD PC worldwide revenue

>30%

>30% >33% and >19%


HOW AMD WINS IN GREATER CHINA

3PROTECT CONSUMER MARKETS

FURTHER BUILDING UP OUR STRONG COMMITMENT AND SUCCESS IN GREATER CHINA

2ATTACK IN COMMERCIAL SEGMENTS

1PURSUE HIGH-‐GROWTH MARKETS

y  CulMvate 64-‐bit ARM server opportuniMes y  Develop semi-‐custom opportuniMes y  Accelerate adopMon for professional graphics

y  Execute our ahack strategy around commercial desktop and notebook

y Win the target segments of embedded soluMons

y  Focus on our gaming strategy to conMnue dominaMng channel DT and AIB markets y  Up-‐sell consumer desktop and notebook


APU14 BEIJING – TODAY’S AMD TECHNOLOGY SHOWCASE

1 Professional Graphics, Mantle & Unified Gaming Strategy

2 Next-‐GeneraDon APUs and Ambidextrous CompuDng

3 Manju Hegde

Steven Liu 4

5 Kamal Khouri

HSA / OpenCL -‐ UDlizing AMD GPUs and APUs to Accelerate Apps

MaZ Skynner

Bernd Lienhard

6

Embedded SoluDons and Technologies

Harry Liang

7 AMD and ARM – 64-‐bit ARM Update Lakshmi Mandyam ARM

Server -‐ Upcoming APUs and 64-‐Bit ARM CPUs

Channel Desktop APU Product Update


THANK YOU


AMD GRAPHICS MATT SKYNNER

Corporate VP & GM, Graphics Business Unit


LEAD IN CONTENT

GAMING PROFESSIONAL

BE THE GRAPHICS TECHNOLOGY LEADER VISUAL AND COMPUTE GRAPHICS

10 | AMD APU14 | MAY 2014


UNIFIED GAMING STRATEGY WIN THE HEARTS AND MINDS OF GAMERS

EVERYWHERE

PROFESSIONAL GRAPHICS LEADING IN CONTENT CREATION & ANALYTICS


PROFESSIONAL GRAPHICS STRATEGY

y  Professional graphics powering the new Apple Mac Pro

y  Desktop and Notebook performance leadership in new SPECviewperf® 12 benchmark

y  AMD FirePro™ Cloud soluMons: SupporMng VMware, Citrix and Microson; Professional ISVs integraMng AMD RapidFire technology

y  CerMfied for IronCAD CAXA

LEADING IN CONTENT CREATION AND ANALYTICS

HIGHLIGHTS


“…supercompu+ng-‐class performance from a single GPU.”

- PERSONALMAG

16 Ultra Workstation Partners including China partner:

teraFLOPS Double Precision 2

OVER

4K DISPLAYS With Mini- DisplayPort 1.2 6

UP TO

GB GDDR5 Frame Buffer

16


“[Mac Pro] is a machine unlike anything we've ever made both inside and out.”

– Phil Schiller, Senior Vice President, Apple


} Today’s workstaMon applicaMons take advantage of the GPU for compute

} Heavy influence on tradiMonal CAD workflows

§  Concurrent engineering workflows with CAD and CAE on the same machine

THE INCREASED RELEVANCE OF

GPU COMPUTE FOR WORKSTATIONS

Workstation Applications (CAD & M&E)

HPC Applications

Workstation Applications (CAD & M&E)

HPC Applications

GRAP

HICS

GPU COMPUTE


THE WORLD’S TOP ISVS ARE MOVING TO OPENCL

TM


ENGINEERING

DASSAULT

Learn more Learn more Learn more

y  Abaqus 6.14 with OpenCL™ y  AMD FirePro™ graphics enables

users to design and simulate on same machine

Systemes Simulia SIEMENS

PLM Software OPTIS

THEIA-RT

y  NX Nastran 9.1 with OpenCL™ y  AMD FirePro™ graphics enables

users to design and simulate on same machine

y  OpenCL™ based real-‐Mme physics-‐based ray-‐tracing

y  Max performance for real-‐ Mme design-‐review pipelines


MEDIA & ENTERTAINMENT

BLACKMAGIC

Learn more Learn more Learn more

y  AMD FirePro™ Graphics enables applying effects “on the fly”, using OpenCL™

DaVinci Resolve AUTODESK MAYA Bullet

THE FOUNDRY MARI

y  MAYA’s fast physics solver via OpenCL™ allows arMsts to quickly create, view and edit simulaMons in real-‐Mme

y  AMD FirePro™ Graphics OpenCL™ performance enables real-‐Mme 3D preview of model complete with full effects enabled


UNIFIED GAMING STRATEGY

y  Strong demand for new AMD Radeon™ R9/R7 Series products

y  The graphics powering all next gen Consoles – Xbox One coming to China in September!

y  Mantle closed BETA launches, with 40 game developer studios signed up

y  AMD Radeon™ Sky running in Tier 1 Cloud gaming pilot deployments

WINNING THE HEARTS AND MINDS OF GAMERS EVERYWHERE

HIGHLIGHTS


AMD RADEON™

295X2 “One word -‐ breathtaking.”

- Guru3D

GRAPHICS


NEW NOTEBOOKS FEATURING AMD RADEON™ R9 R7 & R5 M200 GRAPHICS – Q1’ 2014

AMD Radeon™ R9 M200 Series enabled notebooks

MSI GX70

ALIENWARE M17

TOSHIBA Satellite P55t

y  AMD A10-‐Series quad-‐core processor

y  AMD Radeon™ R9 M290X Graphics

y  www.msi.com

y  AMD Radeon™ R9 M290X Graphics

y  www.alienware.com

y  First 4K notebook y  AMD Radeon™ R7

M265 Graphics y  www.toshiba.com

AMD Radeon™ R7 & R5 M200 Series enabled notebooks

LENOV0 G-410/G-510

y  AMD Radeon™ R7 M265 Graphics


y  www.lenovo.com

ACER Aspire E1-572G



y  www.acer.com


MANTLE A VISION FOR THE FUTURE OF GRAPHICS APIs 4 ENGINES

7 DEVELOPER

S 20+ GAMES


SIMPLIFY

KEY GOALS FOR MANTLE

PERFORMANCE PIONEER

y Make PC game development easier

y  Give PC game developers more explicit hardware control

y  Alleviate bohlenecks, abstracMons that waste Mme

y  Give gamers more FLOP, performance per wah and $

y  Fully uMlize mulM-‐core CPUs

y  Reduce hardware requirements of modern games

y  Usher in the era of “low-‐overhead” PC graphics APIs

y  Give game developers a seat at the table for API development

y  Jointly define new best pracMces for a new era


SIMPLIFY

“By integra+ng AMD’s new Mantle API, CRYENGINE will gain a dimension of ‘lower level’ hardware access that enables extraordinary efficiency, performance and hardware control.” Cevat Yerli

Founder, CEO & President

“With Mantle, our team can spend more =me achieving our perfect ar=s=c vision, and less +me worrying about whether or not today’s gaming hardware will be ready to deliver it.”

Chris Roberts CEO


36fps Without Mantle

AMD A10-7700K APU R9 280X GPU

1920x1080x32 quality=high

60 fps Mantle

AMD A10-7700K APU R9 280X GPU

1920x1080x32 quality=high

66% FASTER 1

AMD RADEON™ GRAPHICS | MARCH 2014 | AMD CONFIDENTIAL

PERFORMANCE


PIONEER

0

1

2

3

4

5

6

7

8

9

10

11

12

0 1 2 3 4 5 6 7 8 9 10 11 12

Num

ber o

f Gam

es

Months After API/Driver Launch

API Adoption Rates by Games in Development


THE MANTLE ADVANTAGE A SHORTCUT TO DIRECTX® 12 READINESS

RENDER BACKEND PORT

EFFORT TO COMPLETE

Consoles } Mantle Low-Medium DirectX® 11 } Mantle Medium

DirectX® 11 } DirectX® 12

Medium

Mantle } DirectX® 12 Low

PIONEER


WINNING IN CONTENT

GAMING PROFESSIONAL CONTENT CONSUMPTION CONTENT CREATION

y  Mantle is changing the game industry

y  Mantle enables an easy path to DirectX® 12 for game developers

y  AMD Radeon™ Graphics are the ulMmate soluMon for gamers today and tomorrow

y  OpenCL™ being adopted by top professional ISV applicaMons

y  AMD GCN Architecture provides opMmal performance for OpenCL™

y  AMD FirePro™ Graphics soluMons enable superior professional workflow experiences


Divider Mtle THANK YOU


2014 CLIENT BUSINESS UPDATE BERND LIENHARD

CORPORATE VP AND GENERAL MANAGER, AMD Client Business Unit


PC MARKET OVERVIEW

TECHNOLOGY DEMANDS ON COMMERCIAL

MARKET CONTINUE TO EXPAND VISUAL COMPUTING

AND GRAPHICS-‐INTENSIVE APPLICATIONS ARE DOMINATING

TABLETS AND NEW CLIENT FORM FACTORS GROWING


DRIVING THE COMPLETE SOLUTION ENABLING THE SURROUND COMPUTING EXPERIENCE

PRODUCTS “Kaveri,” “Beema,” “Mullins”

INNOVATION Project Discovery, Nano PC SoluMon and Form Factor enablement

APPLICATIONS LibreOffice, Adobe® Photoshop®, AMD Gesture Control, Games

EXPERIENCE Gaming, Natural User Interfaces, 4K

TECHNOLOGY HSA, GCN, Security Processor, Mantle, TrueAudio, DockPort


AMD CLIENT MOMENTUM

“KAVERI” RevoluMonary Architecture

“Kaveri is the greatest innovation that AMD has made in the last ten years…”

― Digital! Magazine February issue, page 22-‐23

“KABINI” First AMD Athlon™ and Sempron™

APUs

“BEEMA” and “MULLINS” 2x Performance-‐Per-‐Wah

“I can also say that, given a choice between Intel and AMD in this particular segment, the AM1 platform clearly wins.”

― Tom’s Hardware hhp://bit.ly/1nz52yu

“The APUs codenamed “Mullins” and “Beema” are set to deliver more than twice the performance-‐per-‐watt of the previous generation”

― CIO-‐Today hhp://bit.ly/1nsoX4N


INTRODUCING “MULLINS” LOW-‐POWER AND “BEEMA” MAINSTREAM APUs

y  New levels of performance y  Stunning visual and streaming

video experiences y  First and only x86 processors to integrate

an ARM core for security

DifferenMated Experiences

Playorm Security Processor

World-‐class Power Management

3rd GENERATION OF CATEGORY-LEADING APUs


“BEEMA” POWER IMPROVEMENTS

GENERATION OVER GENERATION REDUCED POWER CONSUMPTION, MORE BATTERY LIFE

0.81 W

1.16 W

2.33 W 2.21 W

0.62 W

0.95 W

1.92 W 1.81 W

0.00 W

0.50 W

1.00 W

1.50 W

2.00 W

2.50 W

eReader Web Browsing 1080p Video Playback MobileMark 2012

"Kabini" SoC "Beema" SoC

Up to 20% POWER REDUCTION


POSITIONING BACKED BY PERFORMANCE GENERATION VS. GENERATION, TOP OF STACK COMPARISON*

*System test configuraMons in back-‐up

AMD A10 Micro-‐6700T vs. AMD A6-‐1450

2013 2014

PCMark 8 Home 3DMark 11 Performance Basemark CL

Over 2X THE GRAPHICS PERFORMANCE PER WATT OF “TEMASH”

NEARLY 2X THE SYSTEM PRODUCTIVITY PER WATT OF “TEMASH”

Home v2

“Temash” Quad-‐core

8 W TDP, 5.4 SDP 1487 478 15

“Temash” Dual-‐core

3.9 W TDP, 3.5 SDP 1186 299 10

AMD A10 Micro-‐6700T with Radeon™ R4 Graphics

4.5 W TDP, 2.8 W SDP 1591 582 15

AMD A4 Micro-‐6400T with Radeon™ R2 Graphics

4.5 W TDP, 2.8 W SDP 1386 452 13

AMD E1 Micro-‐6200T with Radeon™ R2 Graphics

3.9 W TDP, 2.8 W SDP 1294 371 12


WHAT’S NEXT?


COMING SOON: THE 2014 PERFORMANCE MOBILE APUs

y  RevoluMonary Architecture y  Maximum Compute Performance y  Enabling New Experiences

Up to 12 Compute Cores*

HSA Features

Graphics Core Next (GCN) with Mantle

*Includes 4 CPU cores + 8 GPU cores. Visit amd.com/ComputeCores for more informaMon.

AMD TrueAudio

“KAVERI” AMD’s MOST ADVANCED APU EVER


Give Customers New Paths to InnovaDon

Harness the Best of the x86 and ARM Global Ecosystems

Offer Compute Leadership in Both x86 and 64-‐bit ARM


AMD “PROJECT SKYBRIDGE” AMBIDEXTROUS DESIGN FRAMEWORK

2015

AMBIDEXTROUS COMPUTING ROADMAP

y  StarMng in 2015, families of 20nm APUs and SoCs with pin-‐compaMble x86/ARM compute

y  Designed for Full HSA support y  AMD Graphics Core Next (GCN)

y  Next-‐Gen “Puma+” x86 Cores

y  Low-‐power A57 64-‐bit ARM Cores

y  AMD‘s first HSA Android playorm



2016+

THE NEXT MAJOR LEAP FORWARD IN COMPUTING BEGINS

ElevaMng 64-‐bit ARM performance to new levels

AMD DEVELOPING 64-‐BIT ARM CORES “K12”


DRIVE NEW EXPERIENCES HSA FEATURES TO UNLOCK GFLOPS

AMBIDEXTROUS COMPUTING

ADD THE LATEST GAMING TECHNOLOGY

TAKING CLIENT DEVICES INTO THE FUTURE!

y  “Project SkyBridge” y  Pin-‐CompaMble ARM and

x86 SoCs

y  Fully exploit the tremendous capabiliMes of the APU architecture

y  Give users something to get excited about and accelerate their applicaMons

y  Leverage AMD’s leadership to win new fans and move the industry forward


Divider Mtle

Divider Mtle

THANK YOU



PRESENTATION TITLE “KAVERI” AND THE HSA ADVANTAGE

MANJU HEGDE Corporate VP, AMD


PROGRAMMING HETEROGENEOUS SOCS/APUS

IS GOING TO GET A LOT EASIER


hUMA CPU GPU

APU ACCELERATED PROCESSING

UNIT

HSA

SERIAL WORKLOADS

PARALLEL WORKLOADS

WHAT IS HSA?

Processor design that makes it easy to harness the enDre compuDng power of an APU for faster and more power-‐efficient devices, including personal computers, tablets, smartphones and cloud servers

47 | AMD TECH DAY | MAY 2014 |

HSA FEATURES OF “KAVERI”

y  GPU and CPU have equal flexibility to be used to create and dispatch work items

y  GPU and CPU have uniform visibility into enMre memory space

hUMA

GPU CPU

y  Access to full potenMal of “Kaveri” APU compute power

APU GFLOPS

CPU GFLOPS

GPU GFLOPS

hQ

GPU 118.4

737.3

CPU

ALL-‐PROCESSORS-‐EQUAL EQUAL ACCESS TO ENTIRE MEMORY UNLOCKING All “KAVERI” GFLOPS


EXAMPLE PERFORMANCE -‐ DATA POINTERS

0

10,000

20,000

30,000

40,000

50,000

60,000

1M 5M 10M 25M

Search ra

te ( n

odes / m

s )

Tree size ( # nodes )

Binary Tree Search

CPU (1 core)

CPU (4 core)

Legacy APU

HSA APU

Measured in AMD labs Jan 1-‐3 on system shown in back up slide


HOW APPLICATIONS GET FULL ACCELERATION OF “KAVERI” HSA HARDWARE

APPLICATION

Source Code

HSA-‐Accelerated Languages

OpenCL 2.0

Java 9

OpenMP 4.0

C++ AMP

HSAIL Backend

HSA-‐Ac

celerated

Compiler

Compiler Front-‐End

HSAIL

HSAIL

Stack

HSA Kernel Driver

HSAIL RunDme

Compute Cores CPU Cores HSA HW


y  HSA features make “Kaveri” the FIRST full OpenCL 2.0 capable chip

OpenCL 2.0 Feature

“KAVERI” IS AN OPTIMIZED PLATFORM FOR HETEROGENEOUS COMPUTE

Shared Virtual Memory Dynamic Parallelism Pipes C11 Atomics

hUMA Playorm Atomics hQ

y Legacy OpenCL well-‐accelerated by “Kaveri” ‒ ProducMon support today

HSA Mapping

‒ ProducMon with HSA hardware support in 2H2014


HSA ACCELERATION OF JAVA

JAVA 8 – HSA ENABLED APARAPI 2H 2014

y  Java 8 adds Stream, Lambda APIs ‒  CPU MulMcore Parallelism

y  APARAPI on HSA accelerates Lambdas ‒  Parallel acceleraMon on HSA APU

JVM

Java ApplicaMon

HSAIL

HSA Finalizer & RunMme

APARAPI + Lambda API

CPU ISA GPU ISA

GPU CPU

JAVA 7 – OpenCL™ ENABLED APARAPI 2013

y  Program only in Java ‒  Accelerated by OpenCL™

y  AcMve community captured mindshare

JVM

Java ApplicaMon

OpenCL™

OpenCL™ Compiler & RunMme

APARAPI API

CPU ISA GPU ISA

GPU CPU

JAVA 9 – HSA ENABLED JAVA (SUMATRA) 2015

y  Adds naMve APU acceleraMon to Java Virtual Machine (JVM)

y  JVM generates HSAIL automaMcally

JVM

Java ApplicaMon

HSAIL

HSA Finalizer & RunMme

Java JDK Stream + Lambda API

Java GRAAL JIT backend

CPU ISA GPU ISA

GPU CPU


HSA ACCELERATION OF C++ AMP AND OPENMP y  C++ AMP uses Lambda API and a couple of

restricted keywords ‒  Standard C++AMP in producMon use on “Kaveri” today ‒ HSA hardware support for C++AMP in 2015

Content from any source to any display seamlessly

y  OpenMP now adopMng accelerator support ‒ HSA hardware support for OpenMP in 2015


Biometric RecogniDon Secure, fast, accurate: face, voice, fingerprints

Beyond HD Experiences Streaming media, new codecs, 3D, transcode, audio

Augmented Reality Superimpose graphics, audio, and other digital informaMon as a virtual overlay

APPLICATION AREAS RIPE FOR HETEROGENEOUS ACCELERATION

Natural UI & Gestures Touch, gesture and voice

AV Content Management Searching, indexing and

tagging of video & audio. mulMmedia data mining

Content Everywhere Content from any source to any display seamlessly


CHINA APU14 APP INTRODUCTION

} Baofeng is a popular offline Media Player: 480p to 720P/1080p realMme upscale using OpenCL acceleraMon

} Xunlei is a famous video download service provider; Strongene commercial H.265/HEVC decoder using GPU used in Xunlei player

} PPTV is a popular TV portal. PPTV PC client player adopMng AMD MediaSDK in their product; launched officially in Win App store

} Youku.com and Tudou.com merged as top VOD company. Youku PC client player adopMng AMD MediaSDK in their product

} Neoimaging is a free and popular photo ediMng SW under xunlei.com, providing easy professional photo ediMng funcMonality

} A local leading-‐edge GPU-‐based photo ediMng sonware supporMng mulM language


YOUKU

} Youku.com and Tudou.com merged as top VOD company. Youku PC client player adopMng AMD MediaSDK in their product

y  AMD Video Quality Control integrated

y  Unique feature -‐-‐-‐ one buhon click

y  AMD Video Quality technology ‒ 4 unique video effects


NEOIMAGING

} Three popular features accelerated by “Kaveri”

Portrait Enhance Noise ReducMon Pencil Sketch

} AcceleraMon designed in UI for ease

} “Batch process” and batch process tools built in for photo batch process

Free photo ediMng sonware under xunlei.com; designed three popular features to use GPU acceleraMon, with built-‐in benchmark


LIBRE OFFICE

>100 CALC Func=ons Accelerated

HSA POWERED OPEN SOURCE PRODUCTIVITY

TRANSPARENT MACRO / END USER FUNCTION ACCELERATION

Source: Libre Office

IN USE WORLDWIDE BY ~80 MILLION PEOPLE1


STRONGENE H.265/HEVC DECODER

Popular video download service provider; Strongene commercial H.265/HEVC decoder using GPU acceleraMon in Xunlei player

y  H.265/HEVC decoder smoothly running on AMD “Kaveri”

y  Playback 4K video with 30% or less CPU uMlizaMon

Dr. Jun Sun, CTO, Strongene Technology Ltd.


IFLYTEK

Xiaoliang Lu Director of Speech RecogniMon Playorm & Embedded

} Leading-‐edge Chinese speech recogniMon core technology provider

} Top speech recogniMon product and service covering cloud, mobile, and client

} WW Chinese leading speech recogniMon cloud service provider


THE “KAVERI” ADVANTAGE

* For more informaMon on Compute Cores please visit AMD.com/computecores

y  Easy access to up to 12 Compute Cores*

y  Ease of programming to use the GPU for compute

y  More applicaMons from ease of use

y  Beher user experiences

y  The FIRST full OpenCL 2.0 capable chip


THANK YOU


2014 DESKTOP BUSINESS UPDATE STEVEN LIU

CORPORATE VP AND GM, AMD DESKTOP BUSINESS


TECHNOLOGY SIMPLIFIED SOLUTIONS ENTERTAINMENT LEADERSHIP

4K 0.0 2.0 4.0 6.0 8.0 10.0

SMART SHARPEN COMPLETION

UP TO

10X FASTER

COMPUTE ON

AMD POISED TO WIN IN DESKTOP

EXPERIENCE EXPERTS

WORLD-‐CLASS AMD RADEON™ GRAPHICS

HETEROGENEOUS COMPUTE REDEFINES PERFORMANCE

SCALABLE CHOICES (25W-‐120W)

NEW PC ECOSYSTEM ENABLEMENT

Photoshop CC


WE HAVE THE MOMENTUM

“AMD releasing new Kaveri APU with beTer integrated graphics, improved performance per waT, and longer baTery life.”

“AMD’s Kaveri APU marries CPU & GPU – and it’s AMD’s most crucial chip launch in YEARS.”

“AMD Kaveri review roundup: a solid gaming chip that’s ahead of its +me”

RECORD SHIPMENTS

RECORD SHIPMENTS


WE HAVE THE TECHNOLOGY

MANTLE

y  Performance advantages with reduced overhead

y  Improved CPU & GPU scaling

AMD TRUEAUDIO TECHNOLOGY

y  Offloads audio work from CPU y  Beher immersion, higher audio

fidelity, new audio effects

HSA & COMPUTE CORES

y  CPU and the GPU cores are equally capable of compute tasks

y  Unlocks the total compute capability of the APU

CPU GPU

UNIFIED MEMORY

4 x86 8 CUs


WE HAVE THE TECHNOLOGY: DUAL GRAPHICS DEMO

AMD Dual Graphics technology ENABLES MORE FPS PERFORMANCE

with AMD Radeon™ Graphics Cards*


WE HAVE THE PRODUCTS FOR COMPONENT CHANNEL

UNLOCKED PERFORMANCE WITH MAXIMUM CORES

BEST PLATFORM FOR MAINSTREAM GRAPHICS

INEXPENSIVE YET POWERFUL EVERY DAY PC

AM3+ Socket FM2+ Socket FM2+/FM2 Socket


WE HAVE THE PRODUCTS FOR CONSUMER CHANNEL

GAMING TOWER NEW FORM FACTORS TRADITIONAL TOWER


INDUSTRY STANDARD MANAGEABILITY INVESTMENT PROTECTION COMPUTE PERFORMANCE

0.0 2.0 4.0 6.0 8.0 10.0 12.0

CALC: 21000 ROW SPREADSHEET CALCULATIONS

COMPUTE ACCELERATED

WE HAVE THE PRODUCTS FOR THE COMMERCIAL CHANNEL

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Default Compute Accelerated

RelaDv

e Pe

rforman

ce

CALC: 21000 ROW SPREADSHEET CALCULATIONS

24 MONTH UP TO

12X FASTER


RECAP

3PosiDoned for Changing Desktop

2 Strong Products

y  FX -‐ Only 8-‐core, only 5GHz product y  APU is a category leader, compute leadership y  FM2+ top to bohom

y  TargeMng gaming and new form factors y  Strengthening commercial focus

1 Experience Leadership

y New technologies (Mantle, HSA, AMD Dual Graphics, AMD True Audio)

y Strong partnerships


Divider Mtle

Divider Mtle

THANK YOU




DATE GOES HERE

EMBEDDED SOLUTIONS UPDATE KAMAL KHOURI

Director, AMD Embedded SoluMons


ATTACK IN GROWTH MARKETS EVOLVE IN CORE MARKETS

y Maintain tradiMonal PC strongholds y  Grow in desktop and graphics channel y  Target commercial opportuniMes

y  Professional Graphics y  Dense Server y  Embedded y  Semi-‐Custom y  Ultra-‐Low Power Client

74 | AMD APU 14 BEIJING | MAY 15, 2014 VDC Research -‐ Strategic Insights 2013: Embedded Hardware and Systems

$9.1 BILLION

75 | AMD APU 14 BEIJING | MAY 15, 2014 VDC Research -‐ Strategic Insights 2013: Embedded Hardware and Systems

232M UNITS $9.1 BILLION



83% x86 + ARM THIN CLIENT

DIGITAL SIGNAGE

INFOTAINMENT

COMMUNICATIONS & NETWORKING

INDUSTRIAL CONTROLS & AUTOMATION

SECURITY

BUSINESS AUTOMATION

AUDIO & VIDEO

OIL & GAS

DIGITAL SURVEILLANCE

WEARABLES

TRANSPORTATION

RETAIL AUTOMATION

STORAGE

MEDICAL IMAGING GATEWAY EQUIPMENT

HOME & COMMERCIAL APPLIANCES

GAMING MACHINES

DEFENSE & MILITARY

INSTRUMENTATION

INDUSTRIAL TABLETS AEROSPACE SMART PHONES

VDC Research -‐ Strategic Insights 2013: Embedded Hardware and Systems

AUTOMOTIVE

ENERGY



83% x86 + ARM THIN CLIENT

DIGITAL SIGNAGE

INFOTAINMENT

COMMUNICATIONS & NETWORKING


SECURITY

BUSINESS AUTOMATION

AUDIO & VIDEO

OIL & GAS

DIGITAL SURVEILLANCE

WEARABLES

TRANSPORTATION

RETAIL AUTOMATION

STORAGE

MEDICAL IMAGING GATEWAY EQUIPMENT

HOME & COMMERCIAL APPLIANCES

GAMING MACHINES

DEFENSE & MILITARY

INSTRUMENTATION

INDUSTRIAL TABLETS AEROSPACE SMART PHONES

VDC Research -‐ Strategic Insights 2013: Embedded Hardware and Systems

AUTOMOTIVE

ENERGY


EMBEDDED SOLUTIONS TARGET MARKET OPPORTUNITIES

GAMING MACHINES

DIGITAL SIGNAGE

MEDICAL IMAGING


THIN CLIENT

COMMUNICATIONS INFRASTRUCTURE

y  Casino Gaming y  Arcade Gaming y  Over the top set-‐top box Gaming

y  Retail Signage y  POS/Kiosk y  Quick Service Restaurant

y  Portable Medical Equipment y  Clinical WorkstaMon y  MRI, XRAY, CT

y  Financial/EducaMon y  Converged devices

y  Industrial HMI/PC y  Machine Vision y  Surveillance, Smart Server/Gateway

y  Enterprise / Switch/Router y  Service Provider Networking y  IOT infrastructure


WE ARE VISUAL LEADERS


SUPERIOR TECHNOLOGY LEADERSHIP IN VISUAL EMBEDDED

y  Embedded ApplicaMons Leveraging More Display and Graphics Technology

y  Panels are finding their way from Printers to OperaMon Rooms in Factories

y  Retail is being transformed with signage and interacMve kiosks

y  AMD provides unmatched scalability and performance in visual applicaMons

GROWTH IN VISUAL DEMANDS ON EMBEDDED SYSTEMS

IMAGE OF COCKPIT

INDUSTRIAL HMI/ OPERATOR PANELS POS / KIOSK DIGITAL SIGNAGE

MULTI-‐DISPLAYS FLIGHT DISPLAY


WE ARE COMPUTE PIONEERS


CHANGING THE COMPUTING PARADIGM WITH HSA

y  Many embedded applicaMons are parallel and serial algorithms

y  The GPU is a massively parallel compute engine

y  HSA is a hardware and sonware architecture y  HSA will enable easier programming of the CPU and GPU

UTILIZING THE GPU TO ACCELERATE APPLICATIONS

ACCELERATED PACKET PROCESSING

FASTER MEDICAL IMAGING ALGORITHMS

END-‐POINT MACHINE VISION PROCESSING


WE ARE AMBIDEXTROUS


2014 2015 2016+


Ambidextrous CompuDng Leadership x86 and 64-‐bit ARM for:

“Bald Eagle”

“Steppe Eagle” & “Crowned Eagle"

“Hierofalcon”

“Project SkyBridge” family of 20nm APUs and SoCs

Developing 64-‐bit ARM cores alongside new 64-‐bit x86 cores

Dense Server

Embedded

Semi-‐Custom

Ultra-‐Low Power Client


SALES FORCE EXPANSION

y  AugmentaMon of Key Sales ExecuMve Leadership y  Growing embedded Sales & FAE headcount in 2014

INCREASING R&D INVESTMENT

y  Increase in embedded R&D investment y  Focus on systems and sonware

EXPANDING INTO EMBEDDED SOFTWARE ECOSYSTEM

y  Mentor partnership on open-‐source & commercial Linux y  Yocto membership driving embedded Linux Distros y  Gizmosphere expansion to university / broad market

EMBEDDED PRODUCT FEATURE SUPPORT

y  Low-‐power SoC design: x86 and 64-‐bit ARM y  Industry best longevity y  ECC, iTemp and other features

AMD EMBEDDED SOLUTIONS INVESTING TO GROW


AMD IS POWERING INNOVATION AND BUILDING PARTNERSHIPS TO TRANSFORM EMBEDDED EXPERIENCES


Divider Mtle THANK YOU



PRESENTATION TITLE SERVER UPDATE HARRY LIANG

Sr. Product MarkeMng Manager, Greater China, AMD


WHAT DOES THE FUTURE HOLD?

y  ARM and x86 CPUs will coexist: ‒ By 2019 ARM commands 25% of the server market ‒ Custom ARM CPUs are the norm for mega datacenters ‒  Smaller more efficient x86 CPUs dominate the x86 segment

y  AMD will be: ‒ The leader in ARM CPUs ‒ Have substanMal share of the x86 CPU market ‒ Will be the leader in APUs widely deployed in key soluMons including – hosted desktop, graphics cloud, encoding, encrypMon

‒ The leader in ARM server systems

OUR BET: ONE SIZE FITS ALL COMPUTING IS DEAD


SERVER STRATEGY

y  Develop 1P SoCs with large memory capacity & balanced I/O

y  Support 2P market to expand TAM

y  Focus on dense playorms with built-‐in, scalable connecMvity

DISRUPT X86 2P MARKET

y  Develop differenMated soluMons using HSA y  Leverage client APUs early, server specific APUs as market grows

y  Enable ISVs by providing developer tools and libraries

DIFFERENTIATE USING X86 APU

y Off the shelf cores early, use our own cores as market grows

y  Leverage server experMse, IP and SW to deliver leadership products

y  Be the preferred partner to leading OEMs & SW leaders

LEAD IN ARM CPU


AMD 2013-‐2014 SERVER ROADMAP

2013 2014

2P and 4P Enterprise, Mainstream Platorms

1P Web/Enterprise Services Clusters

AMD Opteron™ 6300 and 4300 Series 4, 6, 8, 12, 16 “Piledriver” CPU Cores

35W-‐140W TDP

“Warsaw” CPU 12 or 16 “Piledriver” CPU Cores

32nm 32nm

AMD Opteron™ 3300 Series 4 or 8 “Piledriver” CPU Cores

25W-‐65W TDP

“Berlin” CPU/APU 4 “Steamroller” CPU Cores

GCN Graphics Compute Units(APU) HSA Features (APU)

32nm 28nm

AMD Opteron™ X1150 CPU and X2150 APU 4 “Jaguar” CPU Cores

GCN Graphics Compute Units(APU) 9W-‐22W TDP

“SeaZle” CPU ARM Cortex™-‐A57 CPU Cores

28nm 28nm

*AMD roadmaps are subject to change without noMce

SoC SoC


First Server APU

“Kyoto” APU

“Berlin” APU First HSA-‐Enabled Server APU

HPC Workloads

Rendering

Transcoding

Hosted Desktop/ Streaming Video

OPTERON™ X-‐SERIES SERVER APUs

COMBINES BEST IN CLASS AMD RADEON™ HD GRAPHICS WITH X86 TECHNOLOGY


“BERLIN” DEMO – AMD OPTERON™ X-‐SERIES APU

•  Second-‐generaMon AMD Opteron™ X-‐Series APU, codenamed “Berlin.”

•  Running a Linux environment based on the Fedora Project.

•  Showcase the world’s first Heterogeneous System Architecture (HSA) featured server processor.

•  Officially launching later this year.

•  Stop by the demo area!

X2150 APU -‐ as low as 11W

X1150 CPU -‐ as low as 9W BGA Package (24.5 x 24.5)

“Jaguar” x86 Core




2MB L2 Cache w/ ECC

DDR3 Memory Controller

AMD Radeon HD 8000 GPU Cores

Display Control Video Decode

Video Compression

Serial-‐ATA

USB

SPI

LPC

PCI-‐e 2

Video


y Up to 8 ARM Cortex® A57 cores y Up to 4MB shared L2 and 8MB L3 cache

y  Up to 128GB per CPU y  Dual channel DDR3/4 w/ECC up to 1866 MHz

y  ARM Server Base System Architecture (SBSA) specificaMon compliant

COMPUTE

MEMORY

SBSA

2014 AMD OPTERON™ A-‐SERIES 64-‐BIT ARM SERVER CPUs : “SEATTLE”


y Only the strong among the SoC compeMtors survive (~5)

y Mature sonware ecosystem including enterprise apps

WHY AMD WILL WIN IN ARM SERVERS

ECOSYSTEM DEVELOPMENT & INITIAL GROWTH 2016 UNIT TAM: 7%*

y SoC compeMtors appear

y Sonware ecosystem develops and opMmizes

ADOPTION RAMP 2019 UNIT TAM: 25%*

y We have the most server experience, the relevant server IP blocks

y We understand the full soluMon and we are enabling a comprehensive and robust sonware ecosystem

y We have the support of strategic OEMs, ODMs, OSVs, ISVs and customers who know and trust the AMD Opteron brand

y  Bring increasing levels of performance and integraMon to the market

y  Stay focused on compute density, power and system BOM cost reducMon

y  Innovate and tune processors to collecMons of workloads with similar characterisMcs

PHASE 1: 2014 – 2016 PHASE 2: 2017 – 2019

*AMD Internal EsMmates


DEVELOPER TOOLS

WE HAVE THE SOFTWARE ECOSYSTEM SUPPORTING OUR STRATEGY

x86 CPU APU ARM

OPERATING ENVIRONMENTS

Watch this space

Watch this space

y  Tremendous progress in the ARM ecosystem. y  Over 200 engineers working on this ecosystem. y  Many more announcements to come this year.


SERVER TARGET OPPORTUNITIES

y Enterprise SoluMons y Private Cloud SoluMons y Public Cloud SoluMons

y Hosted Desktop (launched)

y Streaming Media y Machine Learning y Oil & Gas ExploraMon

y Web Services y CDN y Big Data/AnalyMcs y Storage

x86 SERVER SOLUTIONS

APU SERVER SOLUTIONS

ARM SERVER SOLUTIONS

MAINSTREAM IT SOLUTIONS ! WORKLOAD OPTIMIZED SOLUTIONS ! CLOUD SOLUTIONS


THANK YOU




DATE GOES HERE


LEADING THE 64-‐BIT ARM MARKET AMD AND ARM PARTNERSHIP

LAKSHMI MANDYAM Director of Server Systems and Ecosystems

SPENCER PAN Corporate VP and Managing Director for AMD Greater China

THANK YOU

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