Aptech Learning ServicesScreen 1 Presented by: Arun Nemani Aptech Learning Services September 14,...
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Transcript of Aptech Learning ServicesScreen 1 Presented by: Arun Nemani Aptech Learning Services September 14,...
Aptech Learning Services Screen 1
Presented by:Presented by: Arun NemaniArun Nemani
Aptech Learning Services Aptech Learning Services
September 14, 2006 September 14, 2006
Atlanta, GAAtlanta, GA
GlobalizationGlobalization
vs.vs.
LocalizationLocalization
In Content DevelopmentIn Content Development
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AgendaAgenda
What is Globalization
What is Localization
Localization Industry
Tools and Technology
Guidelines for Success
Future Trends and Challenges
Aptech
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We think of Globalization as ….We think of Globalization as ….
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Localization turns out more like..….Localization turns out more like..….
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What is Globalization ?What is Globalization ?
glob al·i·za tion (-l -z sh n) glob al·i·za tion (-l -z sh n) n.n.
To make global or worldwide in scope or applicationGlobalization is abstracting content away from any language
• Globalization comes before localization• It takes twice as long and costs twice as much
to localize if it is not globalized.
Globalization in the context of digital assets:
Is an approach to business strategy that aims to address all of the logistical and organizational challenges an enterprise faces as it expands its supporting content, assets and message across cultures and markets to new clients.
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What is LocalizationWhat is Localization
lo cal·i·za tion (-k -l -z sh n) n. To become local, especially to become fixed in one area or part.
The Localization Industry Standards Association (LISA) defines localization as:
“the process of modifying products or services to account for differences in distinct markets”.
Localization is sometimes written as "l10n", where 10 is the number of letters between 'l' and 'n'.
Localization needs to address three main categories of issues:1. Linguistics Issues: language translation, API’s, etc.2. Content and Cultural Issues: Cars in the UK have steering wheels on the
right3. Technical Issues: Arabic language is bidirectional
Source: Localization Industry Standards Association (LISA) 2004
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What is LocalizationWhat is Localization
Localization entails customization
related to: • Numeric, date and time formats
• Use of currency
• Keyboard usage
• Collation and sorting
• Symbols, icons and colors
• Varying legal requirements
• Text and graphics containing references to objects, actions or ideas which, in a given culture, may be subject to misinterpretation or viewed as insensitive.
• and many more things.
Source: Localization Industry Standards Association (LISA) 2004
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Localization/Globalization CycleLocalization/Globalization Cycle
Source: Localization Industry Standards Association (LISA) 2004
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Localization IndustryLocalization Industry
The localization industry today consists of the following main players:
Clients with or without in-house localization (management) facilities;
Localization service providers (“vendors”) providing any or all of engineering,linguistic and auxiliary services;
Consultants of various expertise providing services to both the above-mentionedgroups;
Academics and training organizations responsible for providing tertiary andvocational education to localization industry staff and for research into localization-related issues;
Tools providers, who supply both clients and service providers with languagetechnology and process management and productivity tools
Source: Localization Industry Standards Association (LISA) 2004
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Localization Services Outsourced Localization Services Outsourced
Client Localization Services as a Percentage of Budget
Source: Localization Industry Standards Association (LISA) 2004
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Localization Services Outsourced Localization Services Outsourced
Localization by Industry Sectors
Source: Localization Industry Standards Association (LISA) 2004
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Localization Tools and TechnologiesLocalization Tools and Technologies
• Language Tools
• Terminology Management Systems
• Translation Memory
• Globalization Management Systems
• Machine Translation
Source: Localization Industry Standards Association (LISA) 2004
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Guidelines for SuccessGuidelines for Success
• Avoid False Expectations: Useful benchmarks to apply are time and efficiency gains, cost reductions and quality improvement.
• Horses for Courses: Machine translation is unsuitable for advertising or marketing content
• Garbage In – Garbage Out: Original Text should be high quality
• Invest for Long Term: Terminology management systems and translation memories have to be filled with enterprise-specific content, while workflow systems require the documentation and optimization of the business processes they are designed to support.
• Develop an Integrated Process: Avoid Island solutions
Source: Localization Industry Standards Association (LISA) 2004
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Future Trends & ChallengesFuture Trends & Challenges
• Technology and Organizational Processes: integration and technological developments, cultural differences between engineers and technical writers, etc.
• Staffing and Training Issues: Shortage of skilled manpower and ongoing training.
• Strategic Importance and Transparency: ”Just another linguistic process”.
• Industry Growth: Industry is still small.
• Standardization: Still emerging.
• Managing Content: Create and manage multilingual content, avoid redundancy
• Increased Focus on Value Creation: From pure service to value addition
• Living on the web: More content is online
Source: Localization Industry Standards Association (LISA) 2004
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Aptech Global ReachAptech Global Reach52 Countries & 3500 centers worldwide52 Countries & 3500 centers worldwide
North America Canada, West Indies
Oceania
Fiji, New Zealand
EuropeRussia
AsiaChina, Singapore, India (2000+)
Africa
Sudan; Kenya; Botswana; Tanzania; Uganda; Nigeria; Ghana; Madagascar; Namibia; Zambia; Syria; Ethiopia; Turkey; Egypt
APAC & Middle East
Bangladesh, Fiji Islands, Indonesia, Malaysia, Philippines, South Korea, Sri Lanka, Thailand, Vietnam, Japan, India, Singapore, China, Pakistan, Iran, Nepal, Kazakhstan, Bahrain, Yemen, UAE, Saudi Arabia, Kuwait, Muscat, Mauritius, Qatar
South America Argentina; Colombia; Panama; Venezuela; Brazil; Mexico
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Localization ServicesLocalization Services
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Localization ServicesLocalization ServicesAptech has localized content in most major Asian, European and Middle Eastern languages including but not limited to:
Chinese, Japanese, Korean, Thai, Vietnamese, French,
Italian, German, Spanish ,Portuguese, Russian & Turkish
Client Examples:Client Examples:
Netg Chinese
MS SpanishMS Portguese
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Global DevelopmentGlobal Development
Cost & Response Effective Delivery Model
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Marquee Clients Marquee Clients
Indian Navy
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Contact Information:
Arun Nemani
Phone: 415-384-0991 * Mobile: 415-279-0639 * Email: [email protected]
Aptech Learning Services
1900 S. Norfolk Street, Ste 240
San Mateo, CA 94403, USA
www.aptechus.com * www.onlinevarsity.com
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Questions ?
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Thank You !!!