Aptech (Computer Education)
-
Upload
quratulainmoin -
Category
Business
-
view
58 -
download
2
Transcript of Aptech (Computer Education)
FEATURES OF CASE STUDY
• Introduction about ApTech and its performance.
• About growing industry• Management decision• Alternatives• Evaluation• Final Decision
INTRODUCTION
• Provide technical support to larger firms• Having 55 employees• Founded 12 years ago• Faced almost no competition• Growth possibilities seemed limitless• Slow growth in past five years • Profitability diminishes
ABOUT GROWING INDUSTRY
• More companies entered to the market• Competition increased• Advancement in computer and software technology• Fewer companies requesting technical support from
contractors (especially in computer graphics area)• 20% decline in requests for traditional graphics
support services.
MANAGEMENT DECISION
Problem
“Slow growth and diminishing profitability”
Decision
Beverly Meyers (manager for computer graphics)
Mike Peterson (Company’s founder and owner)
“Meyers unit must shift its emphasis”
(Not only provide computer graphic support also customer service and basic computer support)
“Meyers must restructure her unit and lay off one of her four employees.”
EVALUATION Employee name Seniority Qualification Compensation Competitive Skills
Paul Dougherty 8 - $36,500 Consistent and never complain
Shannon Wall 7 Graphic design specialist (graduation and Masters degree)
$40,500 Specialist in computer graphics among 4Most potential among 4
Teresa Livingstone 3 Degree in Marketing, minor in graphics
$34,000 Capable of bringing in customersComprehensive understanding of marketingDedicated workerMarried to her job Meets performance expectations
Greg Stevens 2 Undergraduate degree in computer graphics
$32,500 Top performer for past 1.5yearsPerformance is exceptional
EVALUATION (Cont.)Employee name
Performance Weakness/Problem Personal Info.
1995 1996 1997 1998
Paul Dougherty
Average Average Good Average Performance is not best among four
married,2 children in high schoolWife-assistant manager at local departmental storeHired in growth period of ApTech
Shannon Wall
High good Average
Low Performance slipped in past 2 yearsRumor about divorce Counseling to deal with problems
Single MotherChild in Elementary schoolDepressed-performance decline
Teresa Livingstone
- Poor Average
Average Computer graphic skills are not strong
-
Greg Stevens
- - Good High Doesn’t take marketing side seriouslyPotential is not strong as his ability
-
QUESTIONS
1. What Criteria should be used to determine whom to lay off? What emphasis, if any, should be given to factors that aren’t job related, such as personal problems or a spouse’s need to work ? Explain
2. Do you Agree with Meyer’s decision to lay off Paul Dougherty? Whom would you have laid off in this situation? Explain your position.
Answer#1Criteria to determine
• Seniority• Qualification• Compensation• Previous performance/record• Disciplinary record (letters of warning, suspension and
demotions) • Competitive skills of employees• Relevant skills to the required job• Weakness (can be overcome or not?)• Consider trade secrets an employee might have • unique skill that cannot be easily replace
Emphasis to personal problems
• Emphasis should be given• As It has an impact on behavior or employee’s attitude
(employee's work ethics, moral, flexibility, team playing skills, job motivation, etc.)
• If the employee is very beneficial for the organization so company consider the some of his/her problem and trying to solve out in order to retain employee performance as before.
• Determine personal problems can b remove through different techniques or not?
• If can be handled by training, counseling or different techniques then keep the employee.
Answer#2• Yes we are agree with Meyer’s decision• We laid off Paul Dougherty
Reason to Lay off:• Paul had joined the Aptech when there was growth period of computer
graphic • No competitor exist in market now the competition is increased • we need the specialized and well educated employee and Paul is not
standing in this criteria.• He has less competitive skills than others• Aged, not very much potential