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Aptara Inc, Corporate Overview
Nov 2015
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Company Overview
Founded 1988
Locations
13 global locations
11 delivery centers – India (7), USA (3), Mauritius (1)
Sales and Business Development – USA, UK, Australia and India
Ownership
Wholly owned subsidiary of i-Energizer Limited, a UK publicly listed company on the
London Stock Exchange.
Aptara has been growing and profitable every year since inception
Key Services Transformational Services - Digital Content & eLearning
Employees 12,000
Key Customers
Recognized Brand
Large player in content transformation space. Partner to Fortune 500 customers across ,
Educational Publishers, Health Sciences/Pharmaceuticals, High-tech/ICT, Automotive, BFSI,
Business Services etc.
Quality Certifications Development facilities certified for ISO 9001:2008 and ISO 27001 Security certifications
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Service Offerings
• Composition and
Editorial Services
• On-shore/Off-shore
Project Management
• Artwork & Graphic
Designing
• Copyediting and
Proofreading
• DTD/Schema Designing
Custom Publishing
• Regulatory Compliance
Filings
• XBRL
• IPO and Proxy
Processing
• Data Mining &
Aggregation Services
• News Wire monitoring
• Mutual Funds Reports
Financial Services
• Digitization of Legacy
Content
• eBooks and Fixed
Layout eBooks for
Apple, Android,
Kindle, Sony, Nook,
etc.
• Content Tagging/XML
conversion on various
DTD
Digital Conversion
• Deposition Summary
• eDiscovery and
Bibliographic Coding
• Document and
Contract Review
• Legal Apps
• Legal Blogs and
Social Media
Legal Services
• Inkling Interactive
Textbooks design and
development
• iBooks Author
Textbooks design &
development
• ePub3 and HTML5
Interactive Books
Digital Textbooks
• Asset Rights and
Permissions for
Publishing
• Photo Research
• Content Mining and
Web-crawling
• Catalogue Services
• Abstracting
• Content Warehousing
KPO Services
• PXE4TM Digital
Publishing Platform for
end-to-end Publishing
Solution
• Workflow management
solutions
• PowerSuitesTM
Publishing Tools
• Digital Journals
Manager
Content Technology
• Mobile Learning
• Learning
Administration
• eMigration
• Multimedia
development
• Extended
development teams
• Learning Consulting
Learning & Performance
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Comprehensive Solutions Across All Delivery Media
Market Verticals
Professional Publishing
Education Publishing
Consumer/ Trade
Publishing
Financial Services Legal Corporate
Inputs
Application Files
Audio/Video
Course Objectives
Print / Hardcopy
Manuscript
Transcripts
KPO
ITS
eLearning
Management
Conversion
Composition
Content
Authoring
Legal Process XBRL Webcrawling
Catalog Services Content Mining
PXE4 – Publishing Workflow
CMS/LMS Implementation
Instructional/Creative Design
iPhone/iPad/Rich Internet Applications
Project Management
Customer support
XML Conversion EDGAR Archive Digitization
Enhanced eBooks
Typesetting/EDGAR Proofreading
Image Processing Online Delivery
Art Creation Photo-Research
Copyediting Permission
Envision Transform Deliver
Technology Platform
Aptara Products
- PXE4
- PowerManage
- PowerEdit
- PowerReview
- PowerIZEC
- PowerQA
- PowerLearn
- XMLPublish
Industry Platforms -XML/XSLT/Xpath/Xquery
-HTML5/CSS3/CSS
-CMS/LMS
-.Net/Java
-InDesign/Flash
-LaTeX
-Flash/HTML/.Net
-XML/LaTeX/ InDesign
Multiple Outputs
Books Journals
iApp XML /
eBook
eLearning Webportal
Multiple Devices
Web/Onlin
e
Smartphon
e
CMS/DAM Print
eReader / Tablet
Mac/Win
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Digital Solutions
1000+ team across Delhi and Dehradun serving
200+ customers in multiple languages
Content Transformation Services covering 3 major
service offerings
– eBook Services
– XML Services
– Content and Catalog Management Services
– Media Technology Services
Converting to digital content, both back lists
and front files
Multiple eBook formats – ePub, ePDF, Mobi,
VitalSource, Zinio, CourseSmart, Inkling
Enhanced/interactive eBooks
Work with Amazon delivering education
content to Kindle DX
Mobile content development: iPhone,
iTouch, iPad, Android, BlackBerry
36 million pages of content converted in
2011 to mobile, eBook and other formats
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XML Conversion Services
Deep expertise in converting journals
paper, microfilm, and pdf archives into
XML and HTML formats
Large volume scanning OCR, and
keyboarding capability for data capture
Tagging and metadata capture as well as
web enabling of archives as the end
product
Conversion to customer specified DTD’s
Use a combination of technology and
manual data conversion approaches to
achieve highest quality
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Media Technology Services
Aptara engaged in transition from a web
version of print media to dynamic digital
content
– Content Development: Visual/Verbal
– Storyboarding
– Web-based assessment applications
– Content management and learning
management systems
– Learning platforms
– Digital and Rich Media: Video,
Animation, Interactivity, Programming,
Web based learning, mLearning
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Aptara CTS – Navigating the Technology Value Chain
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Staff Augmentation
Managed Services
Subject Matter Expertise
Strategy, Consulting, Advisory
Staff Augmentation • Java, Open Source,
.Net • Alfresco, DCTM,
MarkLogic, Drupal, Joomla
• Mobile (iPad, iPhone, Android, BlackBerry)
• Moodle, Plateau, Black Board
• QA / Testing
Managed Services • Development Services • Database Services • Testing Services • Production Support • ODC, Legacy Dev,
Build-Operate-Transfer
Subject Matter Expertise • Publishing, eLearning • eBooks • Cloud (AWS, iCloud,
Azure, RackSpace) • SQL (Relational,
NoSQL, OODB) • Mobile (iPad, iPhone,
Android, BlackBerry) • CMS (Alfresco, DCTM,
MarkLogic)
Strategy, Consulting, Advisory
• Enterprise Architecture • Global Sourcing Model • Program Management • ECMS / ELMS
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Inkling – High Quality Custom eBooks for Inkling Platform
Client/partner: Inkling
– Innovative ipad based platform for advanced content
display repair manuals to US auto garages
Challenge
– Client/partner required creation of interactive and rich
content textbooks from pdf’s for the inkling platform
– Both content design as well as html/css/javascript
development effort required
Solution:
– Created both an onsite as well as offshore team for Inkling
as a dedicated partner including both creative content
designers with education domain expertise as well as both
high end as well as html/css software developers
– Enabling Inkling to scale beyond their own internal
capability rapidly
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Library Application
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Bookshelf View. Users can arrange based on their preference
Offline Reading. Users can download the books for offline reading
Search Books – Based on the defined tags and contents
Bookmarks – Define the bookmarks to start from where you left
Favorite – Mark your books favorite for easy access
Notes – Create your notes in the books
Themes – Users will have options to select a theme from the predefined list of themes
Banners – Internal ads can be published on the banners highlighting the addition of new books
Accessibility – Can be accessed on multiple devices like PCs, Mac, Android Tablets and iPad
Glossary – Access predefined glossary and add your own items
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Bookshelf
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Ability to host unlimited books for a user
Different type of books can be hosted on the same bookshelf. For e.g. Static and interactive books
Users can organize the books in their own preferred style
Easy personalization – Favorites, Bookmarks, Notes etc.
Allows Offline Reading of selected books – Useful for readers travelling to remote locations
Home page banners allows to post internal advertisement. Information related to publication of new books and new training courses can be published using banner ads
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eReader
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Easy Navigation by traversing through Table of Contents
Ability to Search through contents
Users can navigate by flipping through the pages similar to reading a print book
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Interactive Contents
Enables hosting of interactive contents. These contents can be Video, a Quiz with multiple choice answer or an interactive quiz where users can click and match.
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Admin Portal
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Admin interface to manage users, groups, contents of the Library
Allows admin to manage notification, manage library contents
Admin can assign books to the users
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Admin Portal Features
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Manage Users Approve Registration, Create / Modify User Profile, Remove Users
Manage Groups
Create Groups, Assign Users to a Group, Remove Users from a group, Delete Groups
Manage Contents
Upload Books/Videos/Courses, Remove contents, Rename contents
Assign Contents
Assign contents to users, Assign contents to a Group
Manage Notifications
Create Email templates, Create emailing groups, Send Emails
Manage Themes/Skins
Create various themes and skins. Assign them to specific users
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Cisco eReader
• Developed a simple and easy to navigate eReader for users to read contents on desktop or mobile devices.
• Interface similar to physical books enhances user experience
• Allows users to personalize the reading experience by adding notes, highlighting text and bookmarking the contents
• Admin Portal for managing groups, users, contents and entitlement information
Net framework 4.0, Visual Studio 2012 , C#, ASP.NET, MVC 4, JavaScript, CSS, SQL Server 2012, HTML5, CSS3, Phonegap
Sync across various devices ensures that users can continue their reading no matter what platform they are on. Users will always get the same experience be it a desktop browser , android tablet or an iPad
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Cisco eReader
Business Requirement
•Develop a solution for hosting digitized course material in eBook format
•A reader should be developed which should offer a similar experience as compared to a physical book
•User should be allowed to personalize the reading experience by adding Notes, highlighting the text and bookmarking the contents.
•Contents should be stored securely to prevent unauthorized reproduction of contents
Aptara Solution
•Developed a cross platform eReader which works as a web application and can also be deployed as an App on Android and iOS devices
•Admin portal allowed easy management of Groups, users and contents and Entitlement of contents
•eReader allows users to bookmark contents, add annotations and highlight text
•Sync across device
•Support for interactive contents
Benefits
•Enhanced user experience by offering the eBook interface similar to physical books
•Sync across various devices ensures that users can continue their reading no matter what platform they are on. Users will always get the same experience be it a desktop browser, android tablet or an iPad
•Encrypted contents ensures that no other application can read the contents and offers enhanced security
.NET, HTML5, CSS3, JS, C#, ASP.NET, Microsoft SQL Server, PhoneGap
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Cisco eReader
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Cisco eReader
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American Express – Amex Travel Rich Media Portal
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Client Ask
• Develop a video based learning platform, with a simple UI, fast video streaming performance, detailed user reports and analytics
Aptara Solution
• Net framework 4.0, MVC4, Kendo UI, WovenMedia API, SAML , SQL Server 2012
• Host videos and related Media on an Edge cached super-fast third party (WovenMedia) Streaming server
• Consume APIs from WovenMedia server to stream videos
• Host digital assets like images, presentation on the portal developed by Aptara
• Provide SAML based authentication for users coming from Axtraweb (Existing Amex website)
• Form based authentication for LMS users.
• Specific contents rendering based on user roles
Aptara developed a web application for Amex to host video
based learning contents. Video were streamed using Woven
Media servers. SSO features were provided as well as form
based login was also available
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American Express – (continued…)
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Business Requirement
• Build a video based learning management environment for internal users
• Provide features to Manage Roles
• Allow users to play audio and video contents
• Allow users to search content
• Allow admins to manage users, publish media and channels, approve and deny contents
• Allow content management services – Upload/delete media, create channel, playlist, category.
Aptara Solution
• .NET Web Application using HTML5
• SAML based authentication for existing users which are registered on AxtraWeb
• Form based authentication for external users
• Access control by Wovenmedia based on User Roles
• Integration with Wovenmedia services for digital learning contents
Benefits
• Customized learning based on user profiles
• Integrated Learning environment supporting multiple digital formats
Net framework 4.0, Visual Studio 2012 , C#, ASP.NET, MVC 4, JavaScript, CSS, SQL Server 2012
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American Express – (continued…)
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American Express – (continued…)
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Integrys – Knowledge Portal
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Client Ask
• Client is consolidating 15+ call centers to 4 major centers and wants to ensure seamless knowledge transfer and training across a 1000+ member workforce
• Build a Knowledge management portal with role-based access, custom training content, webinars, assessments, reports and detailed analytics
Aptara Solution
• SharePoint 2013, MS SQL, .Net, integrated with client’s ESB fabric
Client Investment
• $120K investment over 12 months with a POC delivered in 6 weeks
Client Success
• Project underway – on track for 2015 Q1 launch
• A customizable and scalable platform hosing all training content and managed and supported by client’s IT organization
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Advantexe Learning – Learning Portal
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Client Ask
• White-labeled Learning Portal delivering Leadership training
• Classroom training, live / recorded webinars, assessments, analytics, simulations, reports
Aptara Solution
• .Net 5.0, HTML5, SQL 2012, Adobe Connect, Forio
Client Investment
• $35K investment delivered in 2 months
Client Success
• 100% ROI within the first 2 months of launch.
• Live with 20+ clients including 5 new non-US clients
• Faster automated deployment and delivery of training, leveraging self-service and admin tools
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Advantexe Learning (Continued…)
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Coldwell Banker – Coldwell Banker University
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Client Ask
• Employee Learning Portal with a completely different high-graphic look and feel
• Deliver sales/marketing training, integration with backend LMS, reporting systems and analytics
Aptara Solution
• Moodle LMS, .Net Portal, Flash / HTML5 courses, Adobe, MS SQL
Client Investment
• $125K investment, delivered over 18 months and 5 phases
Client Success
• 5+ year partnership with all course content built by Aptara and delivered through this solution
• Solution has become the de-facto learning portal for all of CBRE
• Client looking to extend the portal to support mobile access and more detailed analytics
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NAAM – Docubynd.com
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Client Ask
• Document management platform for Legal and Real estate professionals
• Custom taxonomy, multi-content-type aggregation, multi-channel delivery, SAAS based solution
Aptara Solution
• .Net 4.0, MVC3, Kendo UI, MS SQL 2008, Flip Books, Agile Delivery
Client Investment
• $150K investment over 12 months with Phase 1 delivered in 2 months
Client Success
• Scalable multi-tenant SAAS solution with multiple pricing models supporting small clients (single realtor) to large firms (REITs, corporate law firms, compliance/audit units in large corporations)
• Ability to import / aggregate / refine / redeliver / track any document type (legal documents, engineering drawings, etc…)
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Case Study 7 – Digital Transformation to enhanced eBooks
Client / Partner: World’s Largest Trade book Publisher
Challenge:
• Drive additional revenue from 15,000 existing titles by turning them into eBooks
• Modify digital supply chain to create eBooks from new titles
• Quickly produce high quality output that reflects the publisher’s brand prestige
Solution:
• Aptara selected because of track record for producing high quality eBooks
across all devices
• Added extra QC steps for data integrity, including building custom validation
tools
Results:
• Production completed under tight deadlines, including 2-week turnaround for
new titles
• A solid and dynamic eBook production workflow in place to leverage new
digital revenues
• An established entrée to all eBook devices and platforms
“We have to have exciting and
engaging content, however and
wherever our readers want it. An
experienced partner like Aptara, who
understands our need to deliver
quality, has helped us immensely in
transforming our digital supply chain.”
-- eBook Production Manager, RH
The world’s largest English-language trade book publisher, with over 200,000
titles
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Case Study 8 – End-to-End Publishing ODC
Client / Partner: World’s Largest Publisher
Challenge:
• Consolidate fragmented Composition & Editorial services spend for savings
• Build flexible production resource pool for cost-effective scaling
• Consolidate fragmented vendor base using strategic partner
• Build a scalable outsourcing platform for future business efficiencies
Solution:
• Dedicated Service Center of ~140 FTEs offshore for Composition services
• Leverage onshore Editorial & Design team for higher-value project services
• Co-located project management for follow-the-sun execution
Results:
• ~$5 million in revenue per year for last 2 years of strategic partner agreement
• Scale pricing normalized client costs and delivered significant savings
• Joint Project Management & Communications Best Practices initiative as value-add by-product
End-to-End Solutions Editorial:
• Copyediting
• Proofreading
• Permissions
Art & Design:
• Internal Design
• Storyboarding
• Art Program Creating and Rendering
Production:
• Digital Composition
• Proofing
• Prepress
• Mobile apps
Project Management – Putting It All Together:
• Editorial
• Art & Design
• Production
• Media Technology
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EPUB Textbooks
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eLearning Standards and LMS Compliance
• Experience developing & packaging courseware in
AICC/SCORM for LMS launching and tracking
• Have worked with over 40 different LMS
Some of the industry common LMS’:
– SumTotal
– SABA
– Knowledge Planet
– SkillPort
– Pathlore
– Verizon NetLearn
– Plateau
• Partner with our LMS implementation partners in
multiple client situations
• Moodle LMS customization and implementation
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Staff Augmentation Services
• Global virtual or onsite services
• High quality learning professionals
• Short term or long term assignments
• Rapid response time
• Strong industry expertise
• Automated matching process
• Benefits
– Outstanding matching process
– High quality candidates
– Rapid response – job order to fill
– Competitive rate structure
– Quality of services
– Customer satisfaction
– Flexible work model
• WBT, ILT, Mobile Learning, Social Networking,
Facilitation, Simulations, Consulting
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Mobile App Development
Getting excellent leverage at various customers due to
App development capability
Apps development for:
– McGraw-Hill
– Elsevier
– Grupo Santillana
– iConstituent
– Lexis-Nexis Martindale
– Oxford University Press
– KPMG
– Hilton
Current major opportunities
– Deloitte, Pearson, National Geographic, Hachette,
Time Inc., Wolters-Kluwer, Rizolli, Barrons
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Interactive Apps – iPad
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Clientele
BFSI ICT / Hi-tech
Automotive / Manufacturing
Consumer and Retail
Life Sciences/ Pharmaceutical
Publishing
z
Consulting / Business Services
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