Speakers Bios: *KEYNOTE SPEAKER Peter Joseph Smith, MD, MA ...
APSS Speakers Academy - Speaker Marketing
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17-Oct-2014 -
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Self Improvement
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Transcript of APSS Speakers Academy - Speaker Marketing
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Speaker Marketing =
Personal Branding
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What is Personal Branding
Personal branding is the
Process of how we Market Ourselves to others.
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It’s not about Achieving Excellence.
It’s about Communicating Excellence
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Personal Branding Road Map
Who are you?
What do you do?
Why are you so unique?
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Personal Branding Journey
Personal
Branding
Person
(Profile)
Portal
(networking)
Partners
Public Speaking
Publication
(Book)
Publicity
(Media)
People’ (Charity)
Prize
(award)
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Reward
• I seldom have to sell.
• My credibility is almost never questioned.
• People look forward to working with me or
my company
• Others do the marketing for me. (word of
mouth)
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Fundamentals
• Commit to doing it consistently.
• Focus on what makes you special.
• Demonstrate Thought Leadership (think of yourself as a publisher for your customers/people you want to emulate).
• Get on platforms which makes it viral.
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How can Social Media help my Personal Branding?
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#1 - Create your Profiles in different Social Media platforms
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www.andrewchow.sg
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What do I blog about?
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Over 95 presentations Over 1900 download Over 95000 views
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Over 85000 views
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Desktop
Mobile
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Web 2.0
More accessible More user friendly
More viral More relevant
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#2 – Network any time, any where!
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Mastering Business
Networking Skills
Do it the P.M.E.T Way!
P - Prepare before Your Venture M - Mind Your Manners in Networking
E – Experience Sowing and Reaping T – Take the Social Networking Plunge
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#3 – Work with the right partners
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Role of B2B training partners
• Hire you for a flat fee
• Market your flagship program
• Explore other business opportunities like coaching and consultancy
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Some of the prominent B2B training partners
• Singapore Institute of Management • Management Development Institute of Singapore • Singapore National Employers Federation • Singapore Chinese Chambers Institute of Business • Institute of Adult Leaning • Singapore Training and Development Association • Marketing Institute of Singapore • Productivity Service Board • Speakers’ Bureau • Association Website – www.asiaspeakers.org
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#4 – Speak ….. for free!
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“He who never speaks for free will NEVER make enough money.”
- CSP Fredrik Haran
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Select talk based on
• Profile of audience
– Business Owners
– Entrepreneurs
– Students
– Professionals
– PMETs
– Public
– Others: ________________________________
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Select talk based on
• Size of the audience
– Min 20
– > 50
– > 100
– > 500
– > 1000
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Others considerations
• Which other speakers have spoken before you?
• Networking and follow up opportunities
• Focus on local engagements for the first year
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#5 – Write a E-book!
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Http://ideasandrew.podomatic.com 600 min of podcast
• Radio Interviews • Webcast Interview
45 episodes 1000 downloads
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10 things to note when you write an e-book
• Do plenty of research and quote the sources. • Create interesting title for every chapter with a byline to follow up. • Provide a Personal Reflection section with questions to ponder. • Summarise the key learning points of your chapter into bullets at
the end of a chapter. • Explain how to read your book in your preface. • Connect readers through your social media contacts. • Enable readers to get further learning tools and templates from
your book’s microsite. • Organise all technical details to a Resource Section. • Build credibility by providing a Further Reading List or Glossary. • Add value by providing skills, knowledge or instill attitude change,
not the number of words written.
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#6 – Make friends with the Media!
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Magazines
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Newspaper
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Radio
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Local and Foreign TV Channels
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News Wire Agencies
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Making a Connection with the Media (Singapore & Malaysia)
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Do your research on media/press related to your field
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Write your press release the way you want it to be Read
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Start Communicating with them even before you have a story
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Organise a joint-event with the media
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How to Propose a series of Talk Shows/Interviews
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Start with a general overview
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Prepare all the Questions for your Host
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Prepare 2 versions of answers: Short & Long
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Leverage on current hot topics (link to your forte)
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Which programs on Singapore Radio are suitable for you?
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Expert Views
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Daily Motivational
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Group Interactive
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Conversational
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Business Nuggets
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Malaysia (BFM 89.9, the Business Radio) • Open For Business
– (10am weekdays) publicises interesting start-ups
• Raise Your Game – (11am weekdays) offers personal development opportunities,
• Techtalk – (weekday noons) helps to demystify technology and harness it
for business owners
• The Resource Centre – (1pm weekdays)
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Becoming a Regular Guest How to get invited back on radio over
and over again
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Mention other topics of interest in the conversation
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Remember the host’s Professional Interest
• Recommended other great guests to their shows
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Remember the host’s Professional Interest
Refer other speakers to radio host
Michael Podolinsky
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Make your pitch only at the very end
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After the interview, fulfill all promises made on air quickly
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Build Rapport with Host on air Enjoy the Conversation
• Arrive early to have a casual chat with the host
• Alert the host for any potential question you wish to avoid during the show
• Never ask the host for an endorsement
• Continue chatting even when you are off air, taking a break
• Be Personable (mention the host name often)
• Prepare give-away to listeners
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How to leverage on media features for marketing?
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Share on Social Media
• Slideshare : Powerpoint
• Podcast : Radio
• Youtube : TV
• Blog : transcript of interview
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Spin it on other Mass Media
• Send info to other media for new pitches
• Follow the format and record your own version
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#7 – Serve those in Need (Charity)!
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Sponsorship or Volunteerism
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#7 – Serve Others (Charity)
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• Mendaki Sense
• Lutheran Community Care Services
• Teen Challenge
• Asia Women Welfare Association
• Young Women Christian
• Association Restroom Association of Singapore
• SOS
• Singapore Planned Parenthood
• Renci Hospital
• Student Care Services
• Parkway Healthcare
• Centre for Senior National
• Volunteer Philantrophic Centre (NVPC)
• B Well Methodist Group of Churches
• National Kidney Foundation (NKF)
• Percept Ministry
• Singapore Association for Mental Health
• Singapore After Care Association
• St Andrew Community Hospital
• Touch Young Arrows
• WINGS
• METTA
• Buddha Tiger Relic Tooth
• ISCOS
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Key Questions
• Sponsorship: ___________________________________
• Volunteerism: __________________________________
• Which organisation? _____________________________
• What is their mission? ____________________________
• Duration: ______________________________________
• Frequency: ____________________________________
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#8 – Claim Your Prize (award)!
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Getting Recognition
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Personal Branding Journey
Personal
Branding
Person
(Profile)
Portal
(networking)
Partners
Public Speaking
Publication
(Book)
Publicity
(Media)
People’ (Charity)
Prize
(award)
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Search “you” on Google now, Compare it with
6 months down the road.
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Develop a Consistent Brand Identity
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Online
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Facebook Cover Photo 1
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Facebook Cover Photo 2
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Twitter Cover Photo
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Personal Logo
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Postcard
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DVD Cover
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Name card (front)
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Name card (back)
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Roll Up Banner
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Speaker One-sheet
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How to design your One-Sheet • Your Headshot
• Your tagline
• Your value preposition
• Your Top 3 client’s endorsement : One line / Highlight key words / Name/Designation
• Your Contact Details : Name / Email / Work mobile
• Your Main program : Title / 3 main points of outline / Learning Objectives
• Your Client List : Regional / Local
• Media Appearance – • TV
– • Radio
– • Press
– • Online
– • Magazine
– • Others
• Brand Ambassadorship
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Co Branding with other speakers/organisations
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You do not have to speak all the time,
Singing is great too
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Aim for the biggest stage!
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Just for laugh