Apsara Ice cream case study
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Transcript of Apsara Ice cream case study
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Case study Presentation
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• Not popular brand
• Low presence on internet
Marketing Challenges
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• Creating Influencers for marketing
• Use of food ordering platforms to generate demand
• Reaching to geo specific target audience through social media
Marketing Strategy
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How we worked on our strategy
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• Invited food bloggers to different outlets and made sure that
brand manager is present in the outlet to explain them about
the brand
• Food bloggers talked about us and rated us on Zomato
Stand out in a market place
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Invitation on Zomato
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Highest rating on Zomato
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• Creative advertisement based on the theme of festivals
• Advertisement based on three seasons in the year
• Advertising about new and upcoming flavors
Marketing through Facebook
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Promoting New Flavors
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Campaign based on Season
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Campaigns around Festivals
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Reviews by Food bloggers
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Outdoor Promotion Creative
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Video promotion
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• We reached till 299803 people in 5 months
• 19174 users got engaged with us till now
Benefits enjoyed
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About Us
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Digital Marketing & Branding Services
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Great Performance is achieved with Passionand Perseverance. And that’s what we believe,as we walk the talk!
A digital marketing agency who provides you with a uniquecombination of a customized strategy and flawless execution togrow your business.
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•Our key objective is to-
– Build your brand
– Promote your brand
– Generate leads
– Grow your business
•Our ATTRACT-CONVERT-ENGAGE strategy works towardsattracting the right target audience, converting them into leads andengage with the users on a long term, through constantdeliverables in the online space.
Our Objective
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We work BACKWARDS! First, we help you set goals, then we createthe plan to achieve those goals, and then work on the nitty-gritty’sto get them right.
Our result oriented approach is measurable, and monitored atevery stage, with long term ROI guaranteed.
Why PAARAMI
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• Website Development
• Search engine optimisation
• Search Marketing
• Content Marketing
• Paid Promotion
• Email Marketing
• Content Creation
Our Services
• Online PR
• Brand Development
• Communication Planning
• Partner Development
• Marketing Collateral
• Digital Advertising
• Video marketing
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Website Designs
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Website URL
• http://www.avadhutsathe.com/
• http://www.dusaneinfotech.com/
• http://www.moviebeam.com/
• http://stemlearning.in/
• http://www.golvenresorts.com/
• http://www.a3b.in/
• http://www.qwikentertainment.com/
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Paarami Work: Content
List of some of the articles our team has created
• http://www.qwikentertainment.com/video-on-demand-industry-challenges-india/
• http://stemlearning.in/csr-in-education-in-india/
• http://stemlearning.in/science-models-effective-teaching-aids-india/
• http://www.qwikentertainment.com/types-of-video-on-demand-service-providers-in-india/
• http://www.a3b.in/glass-partition-office-interior-design/
• http://www.a3b.in/great-office-interior-design-ideas-indoor-plants/
• http://www.dusaneinfotech.com/blog/house-edge-casino-sports-betting-lottery/
• http://www.dusaneinfotech.com/blog/creating-sustaining-lottery-business-brand/
• http://www.paarami.com/facebook-company-page-low-cost-alternative-to-website/
• http://www.paarami.com/want-to-develop-an-online-marketplace-like-snapdeal/
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Our Valuable Clients
We have served over 140 clients across India, US, UAE, UK & Singapore
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Looking forward to discuss opportunities with your organization
[email protected] | [email protected] reach us on 9820066022 | 9619502551 | 022-25626022