April 24, 2014 Propaganda techniques H omework:
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Transcript of April 24, 2014 Propaganda techniques H omework:
April 24, 2014 Propaganda techniques
Homework: I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!
Objective: I can identify and evaluate propaganda techniques in text and advertisements.
Warm Up (in your composition book)Copy your objective into your comp book.In the blue section of your Lit book, copy down the definition for PROPAGANDA.
elements of commercials
images, words and slogans
propoganda
http://3.bp.blogspot.com/-_c4XowAbwv4/UGKCieUG67I/AAAAAAAAACI/UuUk6PKyAL4/s1600/hanes_061610_02.jpg
a simple, carefully worded phrase intended to give a positive impression of the product. sounds
dialogue narration music
propaganda
any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause.
Propaganda attempts to convince an audience without considering other viewpoints
http://www.gwennseemel.com/images/blog08/Rosie.jpg
Propaganda techniques in advertising
http://thumbs.dreamstime.com/x/tv-commercial-19014989.jpg
propaganda techniques
bandwagonappeal
stereotype
name-calling
snob appeal
endorsement
bandwagon appeal
takes advantage of people's desire to be part of a group or be popular.
Everyone else is doing it. Why aren't you?
http://t1.gstatic.com/images?q=tbn:ANd9GcTdHXdTCVaOo1feB4BlqEVEbNG1p88yo8tJ_nPkN73JN9sHV0CKQA
stereotypepresents a narrow, fixed idea about all the members of a certain group.
No politician can be trusted.
https://nattykuume.files.wordpress.com/2012/02/police-stereotype.jpg
name-calling
the use of loaded words to create negative feelings about a person, group or thing.
Only a tree-hugger would try to protect that park from developers.
http://www.freeworldu.org/Plumbing/FlashcardImages/10090/d4953ebe-40c5-4d57-9b7d-55fa65ecd68a.jpg
snob appeal
sends a message that something is valuable because only "special" people appreciate it.
Our jeans are designed for people who insist on quality.
http://3.bp.blogspot.com/-ALcHZDy5YdQ/T0FBj8Ig0QI/AAAAAAAAAFg/qkhMzxbStmo/s220/snob2.gif
endorsementa recommendation made by someone who is well-known, but not necessarily an authority.
Celebrities use their fame to persuade you to believe in a cause, candidate or product.
So now turn to pg. 360 in your IR book
Brain Breeze
you will read this on your own then take the quiz on pg. 367. Write the answers in CAPITAL LETTERS on a separate sheet of paper.
http://www.genengnews.com/media/images/AnalysisAndInsight/March29_2013_6761569_ColorfulBrain_BrainMapping2552231541.jpg
Homework:
I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!
storyboard
a device that presents images and brief descriptions of a product.
http://www.storyboards-east.com/coke2.jpg