APRIL 2016

PRESSINFORMATION REVIEW OF THE EUROCUCINA 2016

GRASS GmbH Movement Systems Press contact, Grass Platz 1, 6973 Höchst Phone +43 (0) 5578 701-0 Fax +43 (0) 5578 701-59 E-mail presse@grass.eu www.grass.eu ENGLISH

GRASS – PRESSINFORMATION » REVIEW OF THE EUROCUCINA 2016 « APRIL 2016

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Salone del Mobile/EuroCucina 2016:

Trendsetters and traditionalists place their confidence

in GRASS movement systems

After six intensive days the EuroCucina 2016 at the Salone del

Mobile drew to a close on 17 April – with a new visitor record

and abundant design inspirations for kitchens. Two megatrends

dominated the many innovations of kitchen manufacturers in

Milan; kitchens and living areas are increasingly merging with

living areas, and they are also becoming more individual. It is

not surprising that the ranks of manufacturers who use GRASS

movement systems in their furniture are constantly growing, as

the elegant, linear and convenient products can be flexibly inte-

grated into a wide range of design concepts. Visitors to the Eu-

roCucina 2016 were able to experience this quality first hand at

the stands of almost 50 exhibitors.

More than 370,000 were registered at the Salone del Mobile, which

makes Milan the international hub of the furniture world every year. The

trends of years to come are defined on the exhibition grounds and in the

various showrooms as well as at special exhibitions in the city centre.

Even if the EuroCucina 2016 did not reveal any great surprises, innova-

tion was expressed in the details and clever designs on show at the

stands of the more than 120 exhibitors.

Kitchens and living areas are becoming one

For some time now kitchens and living areas have been merging togeth-

er. This development was omnipresent at the EuroCucina. It was

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demonstrated in the colours, materials and the way that kitchen furni-

ture is integrated into its environment. Dark, warm, earthy tones are

combined with accessories in copper or gold. Shelf elements break up

the rows of kitchen units. The cooking areas are either prominently dis-

played or discreetly concealed. The German manufacturer Leicht

Küchen, for example, had a kitchen on show that was only recognisable

as a kitchen when the doors were opened. Otherwise the Leicht exhibits

stood out from those of other suppliers, whose stands mainly featured

dark colour schemes, and light and lively niches were the themes that

hallmarked the design of the Leicht products. Inside the furniture, the

GRASS Nova Pro Scala Crystal comprehensive drawer system continued

this approach.

Linear, geometric forms were the distinguishing features of Dada

that used several GRASS products for its varied presentation. The ele-

gant Tiomos hinge was also used as well as the cubist Vionaro drawer

system, which is based on the Dynapro concealed slide system. One

highlight of the Dada show presentation was the Armani kitchen that

combines solid materials such as marble and metal in surprising filigree

designs. Convenient GRASS drawer systems were also on show at the

Euromobil stand, where open and glazed cabinets created a living area

feel.

Trend theme no. 1: Individualisation

Stosa virtually perfectly demonstrates how individual kitchens can be,

as the exhibits featured almost every kind of style, ranging from con-

temporary hipster kitchens with a rustic style to neoclassical models. At

the IBK stand visitors were also able to see for themselves the perfect

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options which the GRASS products offer kitchen manufacturers for de-

veloping flexible and individual furniture. The Italian manufacturer of-

fered individualisation in its purest form; a cabinet with different, ex-

changeable surfaces that creates a comprehensive range of aesthetic

components. Inside the furniture the individualisation options seamlessly

continued with Nova Pro Scala – IBK showed how the drawer side of the

drawer system can be customised to suit individual preferences in sec-

onds.

One system, flexible but easily customised – this concept that GRASS

implemented with the greatest artistry with Nova Pro Scala was also on

show at the Valcucine stand. The fronts and drawers of the models

made by this Italian company can be replaced with minimum effort. In-

dividualisation was demonstrated here with four different style worlds

that appeal to different customer types. A special, convenient solution

was developed in collaboration with GRASS for innovative kitchen users;

it was possible to operate the Sensomatic damping system by foot with

a motion sensor, a feature which is extremely practical when the chef's

hands are both full.

Individuality was also the dominating theme at the GAMADECOR

stand, which focused on a material collection - various drawer sides and

stoneware of the parent company PORCELANOSA. The Spanish company

demonstrated how these materials define the character of the kitchen

with different kitchens grouped around the material collections, and in

which Vionaro and Dynapro as well as Tiomos ensured smooth, high-

quality movement.

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At its stand, the German manufacturer Häcker Küchen showed how

individualisation is possible in series production. The company exhibited

a completely handle-free kitchen in which the GRASS Sensomatic per-

mits opening of regular and pot drawers with a gentle push. With the

branded drawer sides, GRASS was also able to demonstrate on the

Häcker exhibits how GRASS can respond to the requirements of its cus-

tomers.

Haptics: A feast for the fingertips

Different surfaces and a combination of a wide range of materials are an

excellent way for customers to create the kitchen of their dreams and

express their personalities, and they are also an expression of the new

touch-and-feel trend. The surfaces at the EuroCucina 2016 were not

simply rough or smooth – they were finely structured, coarse or ribbed.

This new sensuality was to be found, for example, in the material mix of

the Italian kitchen furniture manufacturer Arrital - one of the four new

GRASS customers exhibiting at the EuroCucina. With its clear, defined

designs, Arrital is ideally suited to the GRASS product portfolio. Nova

Pro Scala and Tipmatic Soft-close were included in the high-quality

kitchens to the great satisfaction of the company: "For us, GRASS is a

unique selling point, especially as we can offer solutions that have been

modified especially for us."

The Tuscan wood specialist Toncelli provided another tactile sensa-

tion: In hall 11 a EUR 380,000 kitchen was on show which was made of

fossilised wood that is 2,500 years old. Toncelli fully equips its kitchens

– working "only with the best supplier". The luxury kitchen, which won-

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derfully combines craftsmanship with art, features Vionaro with an alu-

minium profile.

Anyone wishing to see a completely new kitchen concept had to trav-

el to the city centre. In the Brera designer quarter bulthaup found an

ideal backdrop for its exhibits in a former church and challenged all pre-

vious concepts of kitchens as we know them. The kitchen can be indi-

vidually reconfigured with a plug & play design in one working block –

and constantly modified to keep pace with changing life circumstances.

The basic principle: Simplicity. The GRASS movement systems also pro-

vided the required flexibility and quality in this case, effectively demon-

strating how the design principle "form follows function" can be turned

around by means of great craftsmanship and comprehension of the use

of space and movement. The GRASS movement functions are so flexible

that they can follow the form anywhere it goes - for example in the bul-

thaup design visions, the fossilised luxury kitchen by Toncelli, the new

openness of Stosa, and also in the direction of the Häcker Küchen series

production.

Images:

Arrital, file: Arrital_GRASS

Nova Pro Scala at Arrital, file: Arrital_NP_Scala_GRASS

Dada with Armani, file: Dada_Armani_GRASS

Dynapro at Dada, file: Dada_Dynapro_GRASS

Vionaro at Dada, file: Dada_Vionaro_GRASS

Gamadecor, file: Gamadecor_Steingut_GRASS

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Vionaro at Gamadecor, file: Gamadecor_Vionaro_GRASS

Haecker, file: Haecker_GRASS

Haecker 2, file: Haecker_2_GRASS

IBK, file: IBK_GRASS

Nova Pro Scala at IBK, file: IBK_NPScala_GRASS

Leicht, file: Leicht_GRASS

Nova Pro Scala at Leicht, file: Leicht_NPScala_CrystalPl_GRASS

Stosa, file: Stosa_GRASS

Nova Pro Scala at Valcucine, file: Stosa_GRASS

Toncelli, file: Toncelli_GRASS

Vionaro at Toncelli, file: Toncelli_Vionaro_GRASS

Valcucine, file: Valcucine_GRASS

Nova Pro Scala at Valcucine, file: Valcucine_NPScala_GRASS

GRASS – PRESSINFORMATION » REVIEW OF THE EUROCUCINA 2016 « APRIL 2016

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Caption/Shortcut: The elegant, linear and convenient GRASS products can be flexibly inte-grated into a wide range of design concepts. Visitors to the EuroCucina 2016 were able to experience this quality first hand at the stands of al-most 50 exhibitors.

Arrital_GRASS

Arrital_NPScala_GRASS Dada_Armani_GRASS

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Dada_Dynapro_GRASS Dada_Vionaro_GRASS

Gamadecor_Steingut_GRASS Gamadecor_Vionaro_GRASS

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Haecker_GRASS Haecker_2_GRASS

IBK_GRASS IBK_NPScala_GRASS

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Leicht_GRASS Leicht_NPScala_CrystalP_GRASS

Stosa_GRASS Stosa_NPScala_GRASS

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Toncelli_GRASS Valcucine_GRASS

Valcucine_NPScala_GRASS

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GRASS Movement Systems

A globally successful group of companies, a fresh brand with tradition

and an extraordinary diversity of perspectives – that’s GRASS in a nut-

shell. With sales revenues of 340 million euros in the financial year

2015, more than 1,800 employees at 18 locations and more than 200

distributors in 60 countries, GRASS ranks among the world’s leading

specialists in movement systems. As development partner and systems

supplier to the furniture industry, GRASS has been creating products

which inspire its customers for more than 65 years. GRASS slide and

drawer systems, hinge, flap and corner cabinet systems are brand-name

products that move the furniture of prestigious brands.

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GRASS Group Factbox

Owner: Würth Group

Management Board: Thomas Müller, Christoph Walter,

Helmut Kainrad

Employees: More than 1,800 employees world-

wide

Sales revenues 2015: 340 million euros

Production companies: Austria: Höchst, Götzis and Salzburg

Czech Republic: Krumlov

Germany: Reinheim

USA: Kernersville NC

Sales companies: Australia: Melbourne

Canada: Toronto

China: Shanghai

Germany: Ofterdingen, Verl

Italy: Pordenone

South Africa: Cape Town,

Johannesburg

Spain: Iurreta

Sweden: Jönköping

Turkey: Istanbul

USA: Kernersville NC

UK: Bromwich

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Press Contact

Further information can be requested by contacting our PR agency,

GOOS COMMUNICATION. Downloads and additional information are also

available online at www.grass.eu.

GRASS GmbH

GRASS Platz 1, 6973 Höchst, Austria

Telephone +43 (5578) 701-0, Fax +43 (5578) 701-59

Email: presse@grass.eu

Internet: www.grass.eu

GOOS COMMUNICATION

Ms. Yvonne Deters

Geibelstraße 46a, 22303 Hamburg, Germany

Telephone +49 (40) 284 17 87-20, Fax +49 (40) 284 17 87-60

Email: y.deters@goos-communication.com

Internet: www.goos-communication.com